Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I put a promo code directly into Adwords copy?
-
Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response.
Do you know why companies with active promo codes don't use them in Adwords copy?
-
well, we'll just have to try that
-
Maybe you have an opportunity to walk away with all of the apples?
-
Well, of course, but I am taken aback that i couldn't find anyone doing it even in industries where this tactic was widely used (web hosting, cheap retail, etc). If there is some negative effect of this that i don't know about, i dont want to do it and then, you know, have my account suspended, or get a lot of phone calls to customer service. It just seems weird how absent these are. They used to be very common in adwords ads. It's not like coupon codes are less popular than they used to be.
-
Instead of talking about this and guessing.... just toss up an ad with the promo code and see what happens to your clickthrough rate and conversion rate.
-
I don't think it's necessarily bad. I'm just not sure it's as compelling as stating the savings and an expiration date in your ad. You could try running an ad with the code, and a similar one without it, and see which does better.
If the user doesn't write down the code and later forgets it, they may might not be able to find it again! If you do use a promo code in your ad copy, make sure it's easy to find on the landing page, or automatically added the customers cart when coming from your ad.
One article I found reinforcing this: http://certifiedknowledge.org/blog/be-careful-of-using-discount-codes-in-your-ad-copy/
-
It's about optimizing and getting higher CTR... You can put 10% off and on your landing page you can put clearly with promo code: special you get % OFF.
to make an ad Promo Code: SomeCode will take the space and won't be so beneficial for you.
Just a thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
Where are redirect.viglink's coming from??
I am getting redirect . vigilink links my blog clicks and I don't use the Viglink affiliate program. I have no idea where these links are coming from or how to get rid of them? I was told my another company that I have affiliate links with that they are overriding their affiliate links.
Affiliate Marketing | | TheFearlessForeigner0 -
My affiliate links are being crawled by Google. Is this a bad thing? Also, should I add rel: nofollow to affiliate links?
Hi All, I have an issue on Google Search Console. It seems all my affiliate links are being crawled. Is this a bad thing? The reason I found out is that all but one link was flagged with a warming. It goes on to say that it was blocked by robots.txt. The strange thing is that I've not set any links to be blocked in robots.txt. Also, should affiliate links be nofollow? I'm asking because I was recently sent this article by Yoast on how to properly cloak my affiliate links without using a plugin. https://yoast.com/cloak-affiliate-links/ In the method, they apply the nofollow and noindex rules to the links. I'm just a little confused on how to go about affiliate links the SEO friendly way.
Affiliate Marketing | | nomad_blogger0 -
Conversions tracking on another website
Hi guys, Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there. Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions? Does anyone do this actively? Thanks for ALL the ANSWERS!
Affiliate Marketing | | Katarina-Borovska0 -
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
What is the danger of integrating different affiliate program widgets far under our core content?
We have pages with lots of unique content that are ranking very well in google.
Affiliate Marketing | | lcourse
I am now considering to add towards the end of the pages widgets from the booking.com affiliate program and also from the affiliate program of two other accommodtion sites. These affilliate widgets would be placed far beyond our core content in the bottom 15% of the page. Each widget will contain a large number of links to the different accomodation options that booking.com or others offer. In our context this information would be indeed very useful for our visitors. Shall I be concerned that our google rankings may suffer due to google perceiving our site as less quality (or google misinterpreting our intent to generate traffic to affiliate programs) ? If google rankings would be suffering, is this something we would normally see in a week (most of our pages are crawled daily by google) and then recover in a week when we would remove the widgets or would this generally be something that would affect the ranking over the course of a month or more? Shall I be concerned abou link dillution since my pages would now have a lot of links pointing to the affiliate sites, which could devalue my internal links? Any thoughts?0 -
Penny Clicks in Adwords?
I'm looking at starting a few Adwords campaigns (for search only) and targeting a niche where there is very little competition. Lets assume I get a very good CTR on my ads. How much could I expect to pay per click? Does Adwords have any minimums CPCs? Or is it actually possible to get penny clicks in Adwords?
Affiliate Marketing | | shawn810 -
Should I use a coupon code in my ad copy?
It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this. I want to, because of course a concrete offer should certainly help CTR right? But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?
Affiliate Marketing | | reallygoodstuff0