I'VE DONE EVERYTHING RIGHT BUT STILL GET LOW GOOGLE RANKING
-
Moz Pro Dashboard compared my site to three competitors' site. My site is better in every aspect. My DA is higher, I have four times more external links, I have more relevant content than my competition, my site also is the fastest, I have solved all redirect issues, there is no broken link internally or externally. We are custom home builders. So all our sites have numerous full screen images. I have optimized all of them. When I ran WebPageTest on my competition, they all fail. My site got A's in all categories.
The three competitors' sites rank first, second and third. My site ranks bottom on the 2nd page. Since my site was online last January, I have spent thousands of dollars on SEO work. Its url is www.pokudesign.com
I am hoping somebody can point me in the right direction. I am attaching a screen shot of my Moz Pro Dashboard.
-
Apart from content, how old is your URL? The domain age could be impacting your rankings as well.
I would also take a look at how your pages are performing. Do you have a high bounce rate? If users are coming to your website but clicking back to the SERPs, this could be telling Google that your website is not helping the user—thus hurting your rankings.
-
I'm glad it helped, it will be good to have a look at your website in a while and see how are you doing after receiving so many feedbacks
-
Good suggestions. Will implement them one by one. Thanks.
-
there are several things you could do on your site in order to improve it, SEO is a matter of details so start working on them
- internal links. Many of them have a blank anchor, ensure to put your keywords in there
- content. Add relevant content together with images, show 2 or 3 projects in each area and describe them with a nice attractive text
- Internal architecture. Ensure you're not just linking from the homepage down but also interlink your internal pages among them. Example: http://www.pokudesign.com/services/ why not linking to those services? Give a two lines snippet each and then link to a page for each of them.
- Backlinks. This is painful but rewarding. Get them, a bunch of quality links is fine, don't overdue this a be clean. I don't know your competitors backlinks profile but you want to ensure that you're going high quality.
- blogs. i assume those pages are yours. http://www.pokudesign.com/blogs/ why don't you integrate them in your site? Again add content, be catchy and descriptive, I'm sure you can say a lot of things about the nice things you've done, show people you care google will reward you.
that would be a starting point
-
I agree with Pixus and ronitoberoi. Content is key.
The only constant (besides change) is the drive to bring well-ranking and high-quality content closer together. Short-term ranking advantages can be derived from what might uncharitably be called “tricks,” but because these are tricks, you can bet that Google will target them eventually. At best, this strategy means wasted time and money. At worst, it means a manual penalty that can have dramatic effects on both rankings and revenue.
By creating GREAT content, and getting high authority backlinks to this content you should hopefully see your rankings improve.
-
Hi, thank you all for your insight and suggestions. I am new to all this.
When ronitoberoi said I had no external links, were these same as the External Inbound Links that showed up in the Moz Pro Links page? It shows I have 189 total external inbound links and 84 linking root domains.
-
I agree with pixus , You need to be active on social media with great content also.
-
You're social media , is not good
Make Meta Description longer (Ideally between 70 and 160 characters)
Title Tag
1980s GOLD - SOTTSASS DEFINED THE 80S
Length : 37
You have a title tag, and its length is optimal - between 10 and 70 characters.
Meta Description Tag
Brilliant unrecognized designs are making a splash now.
Length : 55
Your page has a meta description. Ideally though, your meta description should be between 70 and 160 characters (spaces included).
-
to HTML Ratio
Ratio : 2%
Your website's ratio of text to HTML content is below 15 percent. This is an indication that your site is very code heavy and complex, making it harder for search engines to identify user content.
Image Alt Attributes
We found 12 images on this web page.
10 of your images have alt attributes empty or missing. Add alternative text so that search engines can better understand the content of your images and index them.
-
Alright, well I've just told you that I have had an issue loading the site, so your preloader isn't fully functional.
The only software which matters is Google. You're obviously not doing enough and when you say "I've done everything right" well you clearly haven't.
My advice, and what I think pixus is also referring to is to build quality content and not rate it based on what online tools are saying.
-
Page loading speed was never an issue. I got comments about how fast my site loaded. Actually I test it everyday with WebPageTest and I still get mostly A's.
My site certainly is not perfect. There are still lots of things that my site needs to improve on. I am just comparing it to the top ranking competitor. What I try to rank is "Custom Home Builders" and it's not such a highly competitive keyword (locally anyway). The top ranking site <cite class="_Rm">www.rshomes.ca/ </cite>gets about the same ranking as my site does in Nibbler which ranks my site 7.7 and rhhomes 7.9. In fact for content, my site surpasses rshomes'.
I also find www.rshomes.ca/ loads much slower than my site. I use <cite class="_Rm">www.bytecheck.com/ </cite> to check my first byte time which is 0.099sec and rshomes' is 1.037sec., more than ten times slower.
How do they get to the top and stay there for so long?
-
I've just loaded your home page, I can't even see anything. Your preloader is so slow it took me 30 seconds before I got berod and did a force refresh.
You're missing 18 h1 tags, you've got 9 redirects.
http://www.pokudesign.com/services/ for example is actually a really poor quality page.
I can only see 33 pages of actual content, that doesn't seem to be that many for what you could potentially have (case studies would be phenomenal for you)
-
Did you try "building great content"?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to track rank history
I would like to know is it possible to track a keywords past ranking history? We would like to check the ranking history of some potential vendors, but only get data from the point I add them to Alabs, moz etc. Id like to go back a year to see the trend in their rankings. Is this possible and what tool or process can be used to achieve this. Thanks in advance.
Moz Pro | | anthonytjm0 -
Tracking keywords beyond #50 in the rankings?
Although Moz does a great job of tracking keyword rankings within the "top 50", a lot of the time with new sites and new content we are trying to track improvement in performance way out beyond that (just trying to get into the top 50). Although Moz tells me that a keyword has moved up or down outside the top 50, without knowing the actual position it's hard to reconcile that in terms of improvement. Is there a tool out there that will do what Moz does for the top 200?
Moz Pro | | Gavin.Atkinson0 -
Keyword Rankings Report Accuracy
How many of you routinely have inaccurate data in your Moz Pro keyword rankings reports? I just checked 5 of our terms that came in this morning - yes, it's a not logged in, non-personalized, incognito, cleared cache search - and none of them actually ranked where Moz said they ranked. One was listed in the top 5 and wasn't even on the first page. One was listed at position 3 but was actually at position 8, a big difference when it comes to CTR. And the report will have stuff like our brand name not ranked at all one week, then jumping by 45+ positions the next week, then gone the next week. And it doesn't fluctuate like that. I get that the reports are general to what most people see, but should such big disparities be expected?
Moz Pro | | Kingof50 -
Why my seomoz keyword ranking are different to google SERPs
I use Cute Rank to check my keywords ranking in Google, but after last update seomoz is showing some of keyword ranked much higher than Cute Rank. I checked them manually and they are on positions showed by Cute Rank and not by Seomoz. Can someone explain me why is that?
Moz Pro | | misterdam0 -
Google shutting down Rank Tracking Software? - Raven and AHREFS close down ranking results.
Hi, I was wondering if other people had noticed the (very sudden) closing down of the ranking tools for both Raven and Ahrefs - both of which were major parts of their software. Given the sudden and synced timing my guess is that Google is throwing its weight around and banking on the doors of companies offering ranking software with the threat of a fat lawsuite! What is everyone else using for their rank checking ? Will this impact SEOMOZ ranking results ?
Moz Pro | | James770 -
Video SERP and Seomoz ranking
It seems that my keywords that lead to videoresults in SERP, is not being ranked on Seomoz! How come when i rank #3 on a certain keyword with a videoresult Seomoz is displaying me as #15 (which is the second of my pages in SERP)? What is the reason for not counting the video-result in the ranking-tool?
Moz Pro | | alsvik0 -
SEOmoz campaign - keyword rankings...
Hi there, I have a quick question: Does it make a difference if I add keywords to a campaign with the '[' and ']' brackets included? I just realized that I had copy/pasted many of my keywords from the exported CSV from the Google AdWords Keyword Tool and I fear that the keyword rankings on SEOmoz might factor the brackets as part of the keywords themselves. Thanks in advance! Ben
Moz Pro | | BenHammer0 -
How does moztrust compare with google page rank?
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
Moz Pro | | blac67890