I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
-
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
-
Thanks so much! I will get back to the drawing board and try my luck at some more attainable keywords. Thanks!
-
Hi there
This leads me to believe that you're shooting for some pretty hard to get keywords - probably broad with high competition. Big brands usually have way more luck here than your brand will. So, what I would do, is focus on keyword research that is based on long tail keywords and query based. Start here:
- Research keywords your users are actively searching for
- Ask your team what kind of language your users use
- Survey your customers
- Do some competitor research around brands of your size (what keywords are they going after?)
- Brainstorm more keywords beyond what's been gathered here
You'll have much more luck with long tail keywords - focusing on broad keywords like Sears / Amazon are ranking for are a waste of effort because they can't be beat.
Start here and let me know if you have any questions beyond! Good luck!
P -
One other question. In looking through some of my target keywords, I notice many of the pages on the front page are huge companies such as sears, amazon and target. Would it be beneficial to me to change target keywords to a more attainable keyword or continue with what I have?
-
Thank you both for your responses. I will start to work on my backlinks!
-
Hi there
Couldn't agree more with Oleg - you should focus building relevant and quality links to your pages. You can learn a ton more from reviewing the great guides in the Learn section of Moz - from SEO to Link Building and Content.
That being said, I would make sure that you're providing ccontent that users want. I would do some competitive research (other great resources) for brands ranking for the keywords you are trying to capture. From there, you can get an idea of the content that's working, the links they are getting, and the engagement they are leveraging with their community and what means they are using to do so. All of this will be hugely beneficial, but I need to note here that you are not trying to copy your competition, but get instead you're trying to get direction from them and tweak with your unique needs and target customers.
Let me know if this answers your question. I feel by reviewing the above resources and taking a solid hard look at your website, you'll be on your way in no time! Good luck!
P -
"My Domain Authority has not moved from 17 in a long time." = there haven't been new links to the site in a long time.
If you want to rank, you need backlinks. Get your content shared and you'll see your rankings climb.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
4-5 New High Quality Links/Month, Enough to Increase Domain Authority?
The link profile on our domain is poor and our domain authority is only 18. In April we migrated domains and our domain authority tumbled from 24 to 8 and as of August had recovered to 18. Since August we have engaged in a link building campaign. We are getting 4-5 new links per month. They are good quality. Can we expect to see see an increase in our domain authority? If so, when? The domain is www.metro-manhattan.com. The new links to date are below: <colgroup><col width="114"><col width="252"><col width="377"><col width="296"><col width="97"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| Status | Anchor text | Final URL | Terget URL | Live date |
| | | | | |
| Done | office space for rent in Manhattan | | | |
| | | | /commercial-space/office-space | 9/20/2018 |
| Done | medical office for rent | | /commercial-space/medical-space | 9/21/2018 |
| Done | office space for rent in Manhattan | | /commercial-space/office-space | 9/23/2018 |
| Done | office space for rent in NYC | | /commercial-space/medical-space | 9/24/2018 |
| Skipped | | | | |
| | | | /commercial-space/medical-space | 10/8/2018 |
| | | | | |
| | | | | |0 -
Does >70 character title tag affect a pages ranking in search?
We are a publication that puts out hundreds of articles a month. We have +5000 medium priority errors showing that our title element tags are too long. The title tag is structured like this: [Headine] | [Publication Name that is 23 characters] . However, since we are a publication, it's not practical for us to try to limit the length of our title tags to 70 characters or less because doing so would make the titles of our content seem very unnatural. We also don't want to remove the branding because we want it to go with the article when it's shared (and to appear when some titles are short enough to allow room in SERPs). I understand the reasons for limiting characters to 70 or less with regard to SERP friendliness. We try to keep key phrases in the front. People are more likely to click on a page if they know what it's about etc etc. My question is, do the longer titles affect the ability for the page to rank in search? To put it a different way, if we altered all the +5000 of the title tags to fit within 70 characters, would the page authorities and our site's domain authority increase? I'd like to avoid needed to clean up 5000 pages if the medium priority errors aren't really hurting us. Any input is appreciated. Thanks!
Intermediate & Advanced SEO | | CatBrain1 -
Only 4 of my pages have been indexed out of 64 in total
Hi there, I submitted a sitemap for a new 64 page website 6 weeks ago and only a few pages have been indexed. The website shows in Google search but with a large amount of information on the website it should show higher. I have fetched and rendered 30 plus pages on the 9th September and others on the 16th September, today is the 5th October but in Webmaster tools, Google only acknowledge 1 page as indexed. I have checked the robots txt file which shows it is allowed. There are no messages for problems with crawl and no errors showing. The domain is www.urbaneforms.com . Can you offer a suggestion as to why we are not being indexed?
Intermediate & Advanced SEO | | simplyworld0 -
Page Rank Worse After Optimization
For a long time, we had terrible on page SEO. No keyword targeting, no meta titles or descriptions. Just a brief 2-4 sentence product description and shipping information. Strangely, we weren't ranking too bad. For one product, we were ranking on page 1 of Google for a certain keyword. My goal to reach the top of page 1 would be easy (or so I thought). I have now optimized this page to rank better for the same keyword. I have a 276 word description with detailed specifications and shipping information. I have a strong title and meta description with keywords and modifers. I have also included a video demonstration, additional photos and an PDF of the owners manual. In my eyes, the page is 100% better than it ever was. In the eyes of MOZ, it's better also. I've got an A with the On-Page Grader. Why is this page now ranking on page 8 of Google? What have I done wrong? What can I do to correct it?
Intermediate & Advanced SEO | | dkeipper0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780 -
Best ways to build up Page Rank (PR)
What are your sure fire ways to build up page rank, quickly and effectively for long term gains. Do you have a check list?
Intermediate & Advanced SEO | | therealmarkhall0