I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
-
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
-
Thanks so much! I will get back to the drawing board and try my luck at some more attainable keywords. Thanks!
-
Hi there
This leads me to believe that you're shooting for some pretty hard to get keywords - probably broad with high competition. Big brands usually have way more luck here than your brand will. So, what I would do, is focus on keyword research that is based on long tail keywords and query based. Start here:
- Research keywords your users are actively searching for
- Ask your team what kind of language your users use
- Survey your customers
- Do some competitor research around brands of your size (what keywords are they going after?)
- Brainstorm more keywords beyond what's been gathered here
You'll have much more luck with long tail keywords - focusing on broad keywords like Sears / Amazon are ranking for are a waste of effort because they can't be beat.
Start here and let me know if you have any questions beyond! Good luck!
P -
One other question. In looking through some of my target keywords, I notice many of the pages on the front page are huge companies such as sears, amazon and target. Would it be beneficial to me to change target keywords to a more attainable keyword or continue with what I have?
-
Thank you both for your responses. I will start to work on my backlinks!
-
Hi there
Couldn't agree more with Oleg - you should focus building relevant and quality links to your pages. You can learn a ton more from reviewing the great guides in the Learn section of Moz - from SEO to Link Building and Content.
That being said, I would make sure that you're providing ccontent that users want. I would do some competitive research (other great resources) for brands ranking for the keywords you are trying to capture. From there, you can get an idea of the content that's working, the links they are getting, and the engagement they are leveraging with their community and what means they are using to do so. All of this will be hugely beneficial, but I need to note here that you are not trying to copy your competition, but get instead you're trying to get direction from them and tweak with your unique needs and target customers.
Let me know if this answers your question. I feel by reviewing the above resources and taking a solid hard look at your website, you'll be on your way in no time! Good luck!
P -
"My Domain Authority has not moved from 17 in a long time." = there haven't been new links to the site in a long time.
If you want to rank, you need backlinks. Get your content shared and you'll see your rankings climb.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help.. there was a html and php version of my home page on my server for about a week. Now lost all rankings!
Our home page has disappeared from the Google SERPS completely. It won't even show for a search of our business name although other internal pages appear. Site appears in bing for our keywords but not for our business name. When I republished the site I got a message saying there was a php and html version of the site on the home page. I deleted this immediately but was then advised by another staff member that they had also got that message the week before but not done anything about it - so I think it was out there for about a week. Could this be the cause of the ranking drop? We have also done the following: Checked GWM for robots issue, manual action, crawl errors, blocked URLs - all good. Some crawl errors on other pages relating to broken links. All sorted and marked as fixed. Checked for duplicate content - redirected non www version of site to www Checked back links Removed video from home page that was temporarily unavailable when we did fetch and render Added canonical tag Added H1 tag that was missing Coding checked - all looks good There has been no change to the content of the page. We have fetched and rendered and resubmitted for indexing but it's still not coming back in SERPS it did for a short time the other day and then after a couple of days disappeared again Prior to all this it had ranked really well for our most important keywords for years. It's not a new site. The page is indexed as it comes up when doing a site: search. Please can anyone help? Nobody seems to have the answer and we don't know what else to do. The site is NSFW NSFW https://goo.gl/dwA8YB Main keyword sex toy party
Intermediate & Advanced SEO | | GemmaApril0 -
Confused with rankings for keywords that are not on the actual page?
Hey Guys, So I went to search a keyword, my competitor came up, when I looked for that keyword on their page i didn't see it at all, and the page is content thin, how is it they are ranking for the keyword at all? Bit confused at how this works. So having the keyword in your content is not necessary a ranking factor? Please advise and sorry if this question is really amateur, I'm sure based on this search there is more to it then that.... could you other ranking factors as to why they rank for a keyword that is not in their content? Does the whole exact keyword have to be in the content to rank? Thanks all
Intermediate & Advanced SEO | | edward-may0 -
New Website Launch - what to do with the URLs of the pages with ranks
Hey there, So, we are "redesigning" our website, it will have a new user journey and overall layout, use, and feel. Situation: Previously, most of our keywords ranked over time organically though all of them pull up our domain.com as the landing page. Now that we are redesigning the site, most of the keywords pointing to the home page will now have their own page. Keywords properly grouped and content will now be on topic and focused per page. Q: What are the things that we need to do so we won't lose those keywords? Appreciate your help. Also, if you can cite specific SEO checklist when redesigning a site, that'll be a great help! Thanks! Jac
Intermediate & Advanced SEO | | jac.reyes0 -
Ranking go down why ?
Hello, Thank you , if you help us our web url www.prismpharmamachinery.com before some time very top ranking but now going down 5-7 pages in google any SEO expert can help for that Regards pooja
Intermediate & Advanced SEO | | Poojath0 -
What is happening with this page's rankings? (G Analytics screenprint attached) help me.
Hi, At the moment im confused. I have a page which shows up for the query 'bank holidays' first page solid for 2 years - this also applies to the terms 'mothers day', 'pancake day' and a few others (UK Google). And there still ranking. Here is the problem: Usually I would rank for 'bank holidays 2014' (the terms with the year in are the real traffic drivers) and would be position 3/5. Over the last 3 months this has decayed dropping position to 30+. From the screenprint you can see the term 'Bank Holidays' is holding on but the term 'bank holidays 2014' is slowly decaying. If you query 'bank holidays 2015' we don't appear in rankings at all. What is causing this? The content is ok, social sharing happens and the odd link is picked up hear and there. I need help, how do I start pushing this back in the other direction, its like the site is slowly dying. And what really kills me, is 2 pages are ranking on page1 off link farms. URL: followuk.co.uk/bank-holidays serp-decay.jpg
Intermediate & Advanced SEO | | followuk0 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780 -
Well Ranked National Site - Need Local Rankings
We are a virtual company doing business in 30 states nationwide. All our business is done via the phone, fax, email and express mail. Back in 2008 I optimized our small 8 page website for our key terms and was able to rank the site #1 nationally for our main keywords. (I did a 6 month consulting gig for the company). The site remained #1 in Google until last year when some serious competitors entered the space and knocked us down to the middle of page one. Then with the Panda update #1 & #2 we have seen our traffic drop 50% mostly due to not receiving the City + Keywords rankings any more. I have now been hired full time to bring us back but my question is this Do I need to build out city specific pages on the existing website? Do I need to buy keyword specific domains and create microsites? Do a combination of both? I would love to do both but I have to prioritize my efforts. Any thoughts would be great.
Intermediate & Advanced SEO | | FidelityOne0