Open Graph Meta Description...
-
Does my html meta description tag have to be the same as my Open Graph meta description?
I'm having problems pulling through my meta description into Google SERPs and I wondered if its because my 'OG' data is not consistent?
Thanks Guys,
Kay
-
Thanks Vijay!
-
Hi Paul,
We have a meta description which is quite generic and has a call to action highlighting the free shipping on our products pages, I guess Google doesnt think this is product specific enough. I will re-write and see what happens.
No Google is not pulling through my OG data - its just pulling through random pieces of the page, which don't really make sense. i.e. product ID, snippets of on page header info, etc. Almost like the custom meta isn't there at all.
Thanks for your help.
Kay
-
The page meta-description is completely unrelated to the Open Graph data as far as the search crawlers are concerned, Kay.
Have you confirmed that the meta-description is explicitly declared on each page?
Also to note: there are many circumstances where Google will rewrite your meta-description to something it "thinks" is better. Very annoying, but the only antidote is to try to insure your own meta-description is well-matched to the page.
Are you saying that the search engines are picking up your OG description instead of your meta-description?
Paul
-
Hi Kay,
**og:description : **This meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.
Unlike a regular meta description tag, it won’t affect your SEO. (So, don’t spend too much time figuring out how to sneak in keywords.) However, it’s a good idea to make it compelling because you want people to click on it.
You are not limited to a character count, but it’s best to use around 200 letters. In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but I suggest treating anything above 200 as something extra.
Example:
Source : https://blog.kissmetrics.com/open-graph-meta-tags/
I hope this helps, if you have further questions, please feel free to respond.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Data Question
Hi There, I am working on the umbraco CMS and we have a Menu page which sits under one page on the CMS. When accessing this page on the front end and navigating between the food menu / drinks menu, the url changes depending on which content you are on, however i have only one place to input a meta title and description meaning that it is seeing them as duplicate content as both the drinks menu url and food menu url are showing the same meta data. Hopefully this makes sense, does anyone have anything similair where a url change happens when content within the page changes.
Technical SEO | | AlexStanleyGK0 -
Finding websites that don't have meta descriptions
Hi everyone, as a way to find new business leads I thought about targeting websites that have poor meta descriptions or where they are simply missing. A quick look at SERPs shows this is still a major issue for many businesses. Is there any way I can quickly find pages for which meta description is lacking? Thank you! Best regards, Florian
Technical SEO | | agencepicnic0 -
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
Commas in Meta Title and Description Okay?
Hey there guys, have heard some recent information from some experts that utilizing commas in headings, meta titles or descriptions is not good for ranking. Can you guys please shed some light on this? Thank you!
Technical SEO | | MrGlobalization0 -
Ajax #! URLs, Linking & Meta Refresh
Hi, We recently underwent a platform change and unfortunately our updated ecom site was coded using java script. The top navigation is uncrawlable, the pertinent product copy is undetectable and duplicated throughout the code, etc - it needs a lot of work to make it (even somewhat) seo-friendly. We're in the process of implementing ajax #! to our site and I've been tasked with creating a document of items that I will test to see if this solution will help our rankings, indexing, etc (on Google, I've read the issues w/ Bing). I have 2 questions: 1. Do I need to notify our content team who works on our linking strategy about the new urls? Would we use the #! url (for seo) or would we continue to use the clean url (without the #!) for inbound links? 2. When our site transferred over, we used meta refresh on all of the pages instead of 301s for some reason. Instead of going to a clean url, our meta refresh says this: . Would I update it to have the #! in the url? Should I try and clean up the meta refresh so it goes to an actual www. url and not this browsererrorview page? Or just push for the 301? I have read a ton of articles, including GWT docs, but I can't seem to find any solid information on these specific questions so any help I can get would be greatly appreciated. Thanks!
Technical SEO | | Improvements0 -
Backtracking from verification meta tag to the correct Google account is difficult
A Google verification meta tag was created and implemented on a site that I am now responsible for (I took over an SEO project after a long lapse), but no one seems to know what Google account was used to create the meta tag in the first place. I'm finding it very difficult to backtrack from verification meta tag to the Google account, and all the online help is for those having trouble moving forward with the verification. Any suggestions or advice?
Technical SEO | | MaryDoherty0 -
Meta description tag missing in crawl diagnostics
Each week I've been looking at my crawl diagnostics and seomoz still flags a few pages with missing meta description although they are definitely in there. Any ideas on why this would be happening?
Technical SEO | | British_Hardwoods0 -
Wordpress plugin for facilitating adding a post descriptions
Could anyone recommend a plugin for creating wordpress post descriptions. There is a confusingly large selection of choices in the wordpress plugins directory.
Technical SEO | | catherine-2793880