Long-tail with few searches vs. Generic with many
-
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.”
“Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty.
Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
-
Your welcome its all good no worries. I hope it works out let me know how it goes.
-
Sorry I didn't say Thanks sooner! Yes, that's probably the best idea for now. I'll give that a try, and it's pretty easy with my long tail being essentially the KW + a modifier. Thanks, Jordan.
-
Is there anyway you could try to do both and see which one yields greater results? That might be a better approach instead of limiting yourself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang Errors 404 vs "Page Not Found"
For a websites that differ between catalogs (PDPs) what hreflang error causes the least harm? Obviously the best solution is to only have hreflang for shared products, but this takes more work to implement. So when no identical product exists... 1. Hreflang points to 404 or 410 error. 2. Hreflang points to 200 status "Page Not Found" page. This obviously has the additional issue of needing to point back to 100+ urls. I want to avoid having Google decide to ignore all hreflang due to errors as many correct urls will exist. Any thoughts?
On-Page Optimization | | rigelcable0 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Do Search Engine Spiders Read Commented Out Content?
Do Search Engine Spiders Read Commented Out Content? Is commented out content detrimental?
On-Page Optimization | | lbohen0 -
Hi can anyone help me with navigating through my business admin page? having a little trouble. Many Thanks
It looks like this... The person that created it has put the term "Hand painted ceramics from spain - inspired ceramica" on every page title and i cant find where it is to delete it. If anyone can help that will be a real help. Many Thanks, Robbie oOU4YDY
On-Page Optimization | | allenr120 -
Are To Many Rel Canonical Links A Bad Thing?
Are To Many Rel Canonical Links A Bad Thing? I had "twin" domains so I redirected my .com to www..com and now I have a lot of Rel Canonical Links.
On-Page Optimization | | Mike.Bean0 -
Keywords vs Tags In Wordpress
Whats the difference between Keywords vs Tags In Wordpress? Also sine meta keywords don't matter in a website do they matter on a blog?
On-Page Optimization | | splashmedia0 -
ON SITE SEARCH INDEXED BY GOOGLE - no follow or no index
Google indexes alll our internetal searches: search box is brand - clothes types - size type - and for each page it creates a page that which creates duplicate page title and unnecessary content. Should I do a nofollow on the advance search or a no index. Many thanks for the info. Sonja
On-Page Optimization | | reallyitsme0