If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
-
Hi All,
For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage.
Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too?
Thanks!
-
Yep. There's certainly nothing to stop them from ranking, and if you're already doing well with product pages, then it's an indication your category pages should also do reasonably well.
Obviously you'll want to optimise for at the category level (e.g. Ladies Leather Jackets, rather than a specific jacket name or type), and there may be more competition. But obviously by going for broader terms, there's the opportunity to attract a lot more traffic.
In general when I work with eCommerce sites, I always tend to work from individual products up where possible, so as far as I'm concerned you're doing it in the right order...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
There is a copy of our website that is ranking. How can I let Google know our website is the authentic site?
I just found another copy of my old website and have no way to take it down. Unfortunately, it's ranking so he didn't place it as a nofollow. (My boss hired someone to redevelop our website before I came on board and never finished the project). So, could this be hurting us? I tried to look to see if we were being penalized and couldn't find that we were. Also, ever since we migrated to a new domain name, our ranking is tumbling. I've redirected properly and tested to make sure they're resolving correctly and they are. I have no idea what is going on. We've virtually lost all ranking. Any help would be much appreciated.
On-Page Optimization | | npuffer790 -
Add content as blog post or to product pages?
Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
On-Page Optimization | | azu25
Regarding the one product with more than 2,000 searches; This keyword is both the name of the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...0 -
Duplicated Products on Homepage and category pages
I have some of my best sellers located on the homepage of my websites. These same products may also appear on the category page as well. On the home page and the category page, the product title, short description, thumbnail, etc. are exact duplicates and I am afraid this is hurting me. I would appreciate any advice you may have on how to deal with this issue. These are some of my best sellers and most often, the homepage will outrank the category page for the product. Thanks in advance, lordhenry
On-Page Optimization | | jake3720 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Can I add a paragraph of blog content to a product page?
I have a great blog post about one of my products, which means there's some copy in the blog that I would like in the product page. It would constitute perhaps 5% of the copy on the product page if I copied it.
On-Page Optimization | | Brocberry0 -
How does Google view frequent changes to the copy of an ecommerce product page?
Is there any reason to think that adding to or improving copy might harm seo?
On-Page Optimization | | Brocberry0 -
How can I make it so that the various iterations (pages) do not come up as duplicate content ?
Hello, I wondered if somebody could give me some advice. The problem of various iterations of the clanedar page coming up as duplicate content. There is a large calendar on my site for events and each time the page is viewed it is seen as duplicate content . How can I make it so that the various iterations (pages) do not come up as duplicate content ? Regards
On-Page Optimization | | Tony14Aug0 -
Should I noindex both category and tag archive pages if I have an excerpt format?
I am creating a blog and want to know if I should noindex archives for categories and tags. I changed the format of my blog to excerpts to prevent duplicate content, but I want to make sure I also need to noindex those pages. Please help!
On-Page Optimization | | lwilkins1