Global or Local
-
Hi,
Our company has a .com website which we target various countries from. Its a young company with little or no SEO pedigree, and under 50 external links. We dont rank highly for anything except the company name.
Here is the company website: www.pulse-advertising.com
We are now expanding in the UK and I was wondering if we should be owning the .co.uk website and targeting that or should we continue with a .com url and try and localise it (UK address, phone number, etc).
Finally, if you do suggest that we stick to .com, would you recommend we buy the local urls (.co.uk, .de, etc) and then put a redirect 301?
Please suggest.
Thanks!
-
Hi,
I had a website with .com and target market was UK. Site performs well in .com but when I got .co.uk website conversion goes up. As you mentioned above that very little SEO work has done on current website I would suggest you to get .co.uk domain and no need to use 301 redirect in your case ("Its a young company with little or no SEO pedigree, and under 50 external links.).
My suggestion is purely based on my experience.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Moving from Local to National Audience - Ecommerce Site
I have an e-commerce site that was optimized for local results. We’ve been receiving traffic from all over the nation so recently we've decided to optimize the site for a more national audience by removing the local business indicators. I have below a list of things that I’ve done, I’m contemplating doing and other various questions. One note I want to make is that we offer installation services – which we would still like to rank locally for. I have done the following: Remove [city] from all of the title tags (except for the installation pages) Removed NAP (name, address, ph#) from site wide footer – I’m not sure if I should have done this. Inserted NAP at the bottom of the body content of the installation pages Questions Right now my installation pages are located in a sub-folder (ex: www.mydomain.com/installation-services). Should I create a sub-domain for installations (ex: city.mydomain.com/installation-services)? My thoughts are that it would make that sub-domain all about our installation services while keeping our root domain focused on our products and not dilute it with installations. However, this sub-domain will have less juicy juice. What should I do with our G+ business page? In the back end of the business G+, there are boxes I can check for “my business has service areas where I visit my customers at their location” and “I serve customers at my business address.” If checked, will these make my site less likely to rank Nationally? We DO have a storefront and we DO visit people to do installations, so I would like these to be checked but not if it hurts my national rankings. There are local “7 pack” results for my main keywords and their installations. So, I would want my root domain to show up locally for “widgets in [city]” and my sub-domain to show up for “widget installation in [city]". Is it against Google’s TOS to create another G+ business page for the sub-domain? Is this even possible? Do I even need to do this or will Google know that I have a sub-domain all about installation and have my site show up in the local results? Is there anything in GWT that I need to make sure to have done? I put the geographic target to United States. Is there anything else? Of course, there is always the option of creating a new domain and optimize it for the installations. Any other suggestions would be greatly appreciated. Thank you.
On-Page Optimization | | SWWebTeam0 -
Local on-page SEO
If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks
On-Page Optimization | | indicoll0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Local searches
If a page is optimized for certain search terms that have "nyc" at the end of them, will that help the page appear when someone in NYC searches for the terms without the "nyc" part? Thank you!
On-Page Optimization | | nyc-seo0 -
Local SEO Title-Tag Optimization
Hi Everyone! A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario: Business: Dental Care & Surgery Location: Springfield IN Name: Springfield Dental Care Experts (example) Website: 18 content pages, pages dedicated to each service Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional. Would tags such as this make sense? Springfield IN Dentist | Springfield Dental Care Experts Nearby town Mountainview IN Dental Care | Springfield Dental Care Experts Last question: The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag? Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery My concern is that buy adding this, the title tag would be too long. Thank you for taking the time to read and respond!
On-Page Optimization | | kbaltzell0 -
Targeting local keywords and service areas.
Hi, I run a small photo booth rental business in San Francisco, CA that serves the greater Bay Area. I've created different webpages for each location that we serve, ie: "San Francisco Photo Booth", "Oakland Photo Booth", "San Jose Photo Booth", etc.... I'm assuming that for each city, the strongest keyword would be "City-Photo Booth". However, I also want to target different variations of the keyword, such as: San Francisco Photo Booth: -Photo Booth San Francisco -SF Photo Booth -San Francisco Photobooth -San Francisco, CA Photo Booth -etc.... Will adding these keywords onto the same webpage dilute the relevance of my main keyword "San Francisco Photo Booth"? Also, is there any way to place these words within the text of the webpage so that it does not sound akward and unnatural to the reader? Any advice would be appreciated, thanks!
On-Page Optimization | | pharcydeabc0