Query on Site Architecture
-
Hi All,
When I check on my ecommerce site in one of the architecture tool in that my Ecommerce Homepage interlink with 765 pages whereas when I check few competitors and big brands then there homepage linked with 28 pages, 33, 47, 57 etc not like my site 765 pages.
Do I am wrong anywhere? Can you please check the screenshot of mine & one of the competitor's site architecture?
Because as per me site architecture also play good role in google organic ranking.
-
It's not a good or bad thing if you have 27,000 pages that Google has indexed on your site. What's important is, how many of your pages has Google indexed, how many of those are duplicates, and how many of those are unimportant pages?
To find how many of your pages Google has indexed:
- Make sure that you have an XML sitemap that includes EVERY PAGE on your site.
- Submit that to Google Search Console.
- Check back in a day or so, and Google Search Console will show you how many of the pages on your XML sitemap are in their index.
If you only have 5,000 pages on your site, but Google shows that you have 27,000, then you're probably dealing with duplicate pages, or tags that are built by your site and have gotten out of control.
To find out if Google has indexed duplicate versions of your pages:
- Use Google Analytics' Search Channel report (Acquisition All Traffic Channels Organic, then change the Dimension to Landing Page) to download a list of all pages on your site Google or Bing has sent visitors to.
- Create a new column, stripping out portions of the URL that can change without changing the content of the page. Some common offenders:
- Parameters
- Different categories earlier on in the URL
- www vs non-www
- https vs http
- Now, find the duplicates in the "unique" column. I like using the countif function for this.
- For any page that's got duplicates, find a way to fix those! It varies by the problem, but the answer is generally to 301 redirect all versions to one canonical version.
To find out if you have too many tags, because they're autogenerated
- Use an internal tool, like an XML sitemap creator, to figure out how many tags you have
- Compare that to the number of tags actually bringing you traffic
- Check to see if you're creating tag pages that are the same content as your category pages
- Check to see how many tag pages you have with fewer than five products matching - those probably aren't great pages!
Going through these steps should let you know if your site is well optimized - again, it's not the total count that matters!
Good luck!
Kristina
-
There's no magical number of internal links that you want to strive for, though in general, you want to maximize the number of internal links to your homepage and other important pages, and link to the most important pages on your site from your homepage.
I don't want to toot my own horn too much, but I did put together a guide on SEO internal linking (which is really site navigation) a couple of years ago: https://www.distilled.net/blog/seo/site-navigation-for-seo/ It still holds up, since site structure is forever.
In case you don't want to dive into that, here's what I'd recommend for internal linking for ecommerce sites:
- Put your logo in the upper right hand corner of every page on your site, and use that to link back to the homepage. It's a really common navigational tactic, and it tells Google what your homepage is (in case it's not simply www.yoursite.com)
- Use a top navigation bar that's on every page. In the top navigation bar, link to your shopping categories.
- Use a side navigation to list subcategories when a visitor is working within a category.
- Make sure to include breadcrumbs when you're on a product page.
- Limit the number of links on any given page to below 200 (bigger sites do more, but that's because they can get away with it)
Really, that should do 99% of the SEO organization you want to do within your site.
Good luck!
Kristina
-
Hi Joe,
In my case when I type "site:websitename.com" in Google search? it is showing 27000 where in rest all competitors 9k, 12k, 15k and 50k + Here I am talking purely for ecommerce site.
What I find is that there category pages are interlinked more i.e. 500+, 600+ etc
Any suggestion?
Thanks!
-
Most of the time, you'll get really high numbers if you have 765 pages in your site and the home page is accessible in the navigation from every page. It's like this for 99.9% of sites, where the home page is accessible from every page.
I think that simply, you have 765 pages on your site, and they only have 28 or 33.
Is that the case when you type "site:websitename.com" in Google search?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site - http or https?
Hi. We are currently in the process of creating a new website. We will be using our old domain name. However, the current website is currently live on both http and https protocols, with no re-directs in place. When we launch the new website, we would like to redirect everything to one or the other. Would the preference be to use https as the preferred protocol?
Technical SEO | | Lexica0 -
Is a micro site the way to go?
Hello, a client has asked us today to quote for how much it would cost them to get a micro site built. A Google employee has told them that because their current URL doesn't include .co.uk or.com it is simply: brandname.word that it will be harder for them to get their website to rank. My understanding is that micro sites aren't a good solution for any problem as Google doesn't like them. Would it be better for them to buy a .co.uk (they are a UK company) url and then redirect the url to their current website or is there a better solution? Many thanks
Technical SEO | | mblsolutions0 -
Htaccess query
I'm currently working on a live version of a clients website which has duplication issues. With .htaccess, I need to rewrite URL's of the following format: vacancy.php?id=802 to vacancy/?id=802 I tried adding the following line but it returned a 500, and don't want to keep taking the site out. RewriteRule ^vacancy/?id=([0-9]+)$ vacancy.php?id=$1 [R=301, L]
Technical SEO | | AndrewAkesson0 -
Site Crawl
I was wondering if there was a way to use SEOmoz's tool to quickly and easily find all the URLs on you site and not just the ones with errors. The site that I am working on does not have a site map. What I am trying to do is find all the URLs along with their titles and description tags. Thank you very much for your help
Technical SEO | | pakevin0 -
How does Ping services help your site
Hi i am trying to understand how services such as pingler.com help your site. I think i understand about the google ping service which tells google that you have updated a page but how does pingler work. Pingler claims that it sends traffic to your site but i do not understand this. Any help would be great
Technical SEO | | ClaireH-1848861 -
Is there SEO value in having images referenced on other sites?
We use Amazon to host our assets (images, videos, PDFs, etc). These assets can be used across multiple sites we own and we reference them appropriately via our CMS. example asset URL: https://s3.amazonaws.com/lawgical/assets/data/539/original.png We have an infographic we recently distributed that is hosted on Amazon. Obviously we want any link value to go back to our primary URL where we laid out the infographic, however some of the infographic sites are just referencing the above source image URL. Are we losing SEO / link value by not have the infographic hosted on our domain? Do search engines count these image references as a "link"? For your reference... Infographic post: http://www.serve-now.com/articles/841/process-server-vs-sheriff-infographic Example infographic site usage: http://www.infographicsposters.com/law-infographics/which-is-better-process-server-or-sheriff
Technical SEO | | trentc0 -
Site Disappeared off of Search
A friend of mine has a site (http://bit.ly/q4iWkM ) that was ranking number one for their key word (Drimnagh() and has now completely disappeared off of the ranking. I did some checking and can't see a problem. She does have duplicate meta and titles throughout but this shouldn't be a punishable offence that I know of and is something that I am going to correct with a quick plugin install. I couldn't see any redirects or code stopping search either. When you do site:URL it shows up OK as well. She is client of mine (for website not for SEO) and she is really upset about it so any help from the forum would be appreciated. This isn't even a site I did but you couldn't get a better person to work with so I am eager to help where and if possible. Guinness all round if someone solves it next time you are in Ireland
Technical SEO | | kdaly1000