An Educated Eye Needed
-
As a small video production company, we rely on word of mouth and good Internet placement to generate business. From first glance, what would cause potential customers/search engines to rank our site low?
https://episode11productions.com
We believe that we have done all that we "know" to do, and are now at a loss.
-
Hi Randy,
You are most welcome!
Good idea, keeping track and using metrics to evaluate each change. You might be interested in this very clear explanation by George Freitag.Please, keep us informed if those little, though important changes, improved the overall performance
Ma Verónica B.
-
Thanks for your response. The zip code was a bit of advice I had received elsewhere. I have made your suggested changes, so we'll wait and measure the results.
-
Hi Randy,
A first glance - not an SEO audit - there is none consistency between the NAP of the homepage and the NAP in Google My Business. That is extremely important.
Also, there is room for improve the Page title of the homepage, to reinforce the service already mentioned in the Google My Business; a more direct and clear message to the crawlers and for the people looking for video editors.
I am not completely sure; by using the postal code in the page title, you might be limiting Google algorithms to show your website, only for searchers/customers in your vicinity, a quite narrow area.
Mª Verónica B.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexed, though blocked by robots.txt: Need to bother?
Hi, We have intentionally blocked some of the website files which were indexed for years. Now we receive a message "Indexed, though blocked by robots.txt" in GSC. We can ignore as per my knowledge? Are any actions required about this? We thought of blocking them with meta tags but these are PDF files. Thanks
Algorithm Updates | | vtmoz1 -
Do we need to Disallow profiles from discussions or forums?
Hi, We have a forum where users create different threads like any other community...ex..Moz. Thousands of pages are getting created. New threads and comments are Okay as they have relevant content. We are planning to "Disallow" all profile pages as they do not help with content relevancy and may dilute the link juice with thousands of such profile pages. Is this right way to proceed? Thanks
Algorithm Updates | | vtmoz0 -
Puzzling Penalty Question - Need Expert Help
I'm turning to the Moz Community because we're completely stumped. I actually work at a digital agency, our specialism being SEO. We've dealt with Google penalties before and have always found it fairly easy to identify the source the problem when someone comes to us with a sudden keyword/traffic drop. I'll briefly outline what we've experienced: We took on a client looking for SEO a few months ago. They had an OK site, with a small but high quality and natural link profile, but very little organic visibility. The client is an IT consultancy based in London, so there's a lot of competition for their keywords. All technical issues on the site were addressed, pages were carefully keyword targeted (obviously not in a spammy way) and on-site content, such as services pages, which were quite thin, were enriched with more user focused content. Interesting, shareable content was starting to be created and some basic outreach work had started. Things were starting to pick up. The site started showing and growing for some very relevant keywords in Google, a good range and at different levels (mostly sitting around page 3-4) depending on competition. Local keywords, particularly, were doing well, with a good number sitting on page 1-2. The keywords were starting to deliver a gentle stream of relevant traffic and user behaviour on-site looked good. Then, as of the 28th September 2015, it all went wrong. Our client's site virtually dropped from existence as far as Google was concerned. They literally lost all of their keywords. Our client even dropped hundreds of places for their own brand name. They also lost all rankings for super low competition, non-business terms they were ranking for. So, there's the problem. The keywords have not shown any sign of recovery at all yet and we're, understandably, panicking. The worst thing is that we can't identify what has caused this catastrophic drop. It looks like a Google penalty, but there's nothing we can find that would cause it. There are no messages or warnings in GWT. The link profile is small but high quality. When we started the content was a bit on the thin side, but this doesn't really look like a Panda penalty, and seems far too severe. The site is technically sound. There is no duplicate content issues or plaigarised content. The site is being indexed fine. Moz gives the site a spam score of 1 (our of 11 (i think that's right)). The site is on an ok server, which hasn't been blacklisted or anything. We've tried everything we can to identify a problem. And that's where you guys come in. Any ideas? Anyone seen anything similar around the same time? Unfortunately, we can't share our clients' site's name/URL, but feel free to ask any questions you want and we'll do our best to provide info.
Algorithm Updates | | MRSWebSolutions0 -
Site refuses to improve rankings. Can someone else put a set of eyes on this for me and see what I am missing?
Hello! We've been successful with over 40 clients and getting them to great results in our industry, insurance. We recently acquired a new client who had an existing website with prior SEO results a very spammy blog and many spammy links. We've removed many of the blog articles and links using the Google Disavow Tool We've been monitoring this site in a campaign on Moz, but we're seeing zero improvement week to week. Can someone put another set of eyes on this and see if we're simply just missing something? Results for all 30 of our tracked keywords, zero are in the top 50! I would guess this was an algorithm penalty, but it has been 3 months now since we've made the changes and nothing is changing... not even a little bit! Any help/suggestions would be GREATLY appreciated. Thank you and enjoy Labor Day weekend!
Algorithm Updates | | Tosten0 -
Panda, Negative SEO and now Penguin - help needed
Hi,
Algorithm Updates | | mlm12
We are small business owners who've been running a website for 5 years that provides our income. We've done very little backlinking ourselves, and never did paid directories or anything like that - usually just occasional forum or blog responses. A few articles here and there with some of our keyword phrases for internal pages. Of course I admit we've done some kwp backlinks on some blogs, but our anchor text profile is largely brand names and our domain name and non keywords (excepting for some "bad" backlinks). Our DA is 34, PA 45 for our home page. We were doing great until last Sept 27 when we got hit by Panda and have been working on deoptimizing our site for keywords, we made a new site in Wordpress for good architecture and ease of use for our customers, and we're deleting/repurposing low quality pages and making our content more robust. We haven't yet recovered from this and now it appears we got hit May 22 for Penguin...ARGH! I recently discovered (hard to have time to devote to everything with just two of us) that others can "negative seo" a site now and I feel this has happened based upon results below... I signed up for linkdetox.com yesterday and it gives a grim picture of our backlinks (says we are in "deadly risk" territory). We have 83 "toxic" links and 600 some "suspicious" links (many are in malware/malicious listed sites, many are .pl domains from Poland, others are I believe foreign domains, or domains that are a bunch or letters that make no sense, or spammy sounding emd domains), - this makes up 80% of our links. As this is our only business, our income is now 1/3 of what it has been, even with PPC ads going as we've been hit hard by all of this and are wondering if we can survive fixing this. We do have an SEO firm minimally helping us along with guidance on recovering, but with income so low, we are doing the work ourselves and can't afford much. Needless to say, we are quite distressed and from reading around, not sure if we'll be able to recover and that is deeply saddening, especially from Negative SEO. We want to make sure we are on the right path for recovery if possible, hence my questions. We haven't been in contact with Google for reconsideration, again, no penalty messages from them. First of all, if we don't have a manual penalty, would you still contact all the toxic/malicious/possible porn looking sites and ask for a link removal, wait, ask for link removal, wait then disavow? Or just go straight to Google disavow? For backlinks coming from sites that are "gone" (like a message saying the account has been suspended), or there is no website there anymore, do I try and contact them too? Or go direct to disavow? Or do nothing? For the sites flagged as malicious (by linkdetox, my browser, or by Google), I don't want to try and open them on my browser to see if this site is legitimate. If linkdetox doesn't have the contact info for these - what are we supposed to do? For "suspicious" foreign sites that I can't read the webpage -would you still disavow them (I've seen many here say links from foreign sites should be disavowed). How do you keep up with all this is someone is negative SEOing you? We're really frustrated that Google's change has made it possible for competitors to tank your business (arguably though, if we had a stronger backlink profile this may not have hurt, or not as much - not sure). When you are small biz owners and can't hire a group to constantly monitor backlinks, get quality backlinks, content, site optimization, etc - it seems an almost impossible task to do. Are wordpress left nav and footer link anchor text an issue for Penguin? I would think Google would realize these internal links will be repetitive for the same anchor text on Wordpress (I know Matt Cutts said to not use the same anchor text more than once for internal linking -but obviously nav and footer menus will do this). What would you do if this was you? Try and fix it all? Start over with a new domain and 301 it (some say this has been working)? Just start over with a new domain and don't redirect? Thanks for your input and advice. We appreciate it.0 -
Need some Real Insight into our SEO Issue and Content Generation
We have our site www.practo.com We have our blog as blog.practo.com We plan to have our main site in a months time from now as www.ray.practo.com The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content 1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url 2.Would it be better with www.practo.com / ray / blog/article-url I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer. Is the above - what soever I am planning to do in the correct manner keeping SEO in mind. Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently. Please guide accordingly. Thanks
Algorithm Updates | | shanky10 -
I need help with drastic SERP difference between Bing and Google
One of our sites that has been around for a couple of years has about 60,000 pages showing on google, however, bing only shows 90 pages for the site. This same phenomenon has been happening across the board for our sites. Any ideas to improve our indexing results for bing?
Algorithm Updates | | atuomala0 -
Panda Update: Need your expertise...
Hi all, After Panda update our website lost about 45% of it's traffic from Google. It wasn't an instant drop mostly it happened gradually over the last 5 months. Our keywords (all of them except the domain name) started to lose positions from top #10 to now 40+ and all recovery attempts we have done so far didn't really help. At this moment it would be great to get some advice from the top experts like you here. What we have done so far is that We have gone through the all pages and removed the duplicate / redundant ones. We have refresh the content on the main pages and also all pages now have an canonical tags. Our website is www.PrintCountry.com. Thank you very much in advance for your time.
Algorithm Updates | | gbssinc0