A single metric to evaluate link quality?
-
We're using Moz and Ahrefs to monitor backlinks that we're getting to Siftery.
Given that there are so many factors that affect the potential quality of a backlink - domain authority, page authority, context, anchor text, etc. - is there a single metric that attempts to quantify the value of a link? I realize that this would be an inexact science, but it would be a helpful view to get a quick directional sense of what are our most valuable backlinks (and be able to tie it to the campaigns that led to them, for example).
If there's no "single metric" out there, are there heuristics that people have withstood the test of time?
Thanks for your help!
-
I have two metrics.....
-
Links that you didn't try to get and are delivering genuine traffic today. These are from people who really like your site and are willing to give you their visitors. Give thanks when you get these types of links. Pay attention to where they are coming from, what type of content they are landing on and their context on the linking site. Make more of that type of content and make it even better. Find out what you can do to give help to the generous people who give you these links. They are your fans and can become your strongest allies.
-
Links within your own site that people are clicking to discover your best and most relevant content to what they are reading. If you are not promoting your own best stuff, nobody else is going to do it for you. This is a free and powerful way to cultivate fans and allies and get people to engage your website. Google is watching. Make more of these links and be sure that every page on your site has some. Use high quality images and words that elicit the click. Test different images and words. Make these immediately upon publishing a new page.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Moz generate 404 Broken links report in an excel format
Hi all, Hope you are doing good and that all is well at your end. I'm a marketing team member here at Zephyr and I take care of the content side things for the team. I'm reaching out to you this morning in regards to figuring whether any Moz feature can be used for fixing broken links on our website and whether or not it can generate the broken links report which can be exported and saved in a spreadsheet. We are in the middle of cleaning up all the broken links which are currently live on our drupal site and which is why we are in need of a tool that generates the report of all the broken links onto an excel spreadsheet.Once we have the list of broken links set in a spreadsheet, we will work towards fixing those links. Meanwhile, we have also created a 404 error image for our readers who can be directed towards our homepage. Please, let me know if you can help me take care of these below-mentioned requests: 1. Suggest a tool /Moz feature which can generate the site report and list of broken links onto excel/spreadsheet 2. Once I've the list in an excel format, is there an automated way in which we can fix all the broken links which are currently live on our website, instead of manually deleting/unlinking those pages. Truly appreciate your help. Thank you! Is there an automated way in which we can fix all the broken links which are currently live on our website, instead of manually deleting/unlinking those pages.
Moz Pro | | LilianB0 -
What is Linking C-Blocks
Currently i am using MOZ pro tool under moz analyticls >> Moz Competitive Link Metrics >> history having a graph "Linking C-Blocks" Please help me understanding Linking C-Blocks, what is, How to build, how to define ...
Moz Pro | | shankar3334 -
Replacement for Juicy link finder?
Hi, Juicy link finder was really handy to help uncover websites, what is the alternative tool/s people would recommend? Thanks Simon
Moz Pro | | simonsw0 -
Finding Broken Links
My campaign report says I have a 404 error for a sub page located at domain/products/contact.aspx My contact page is not in the /products directory so what I'm wondering is if this means that somewhere on a site I have a link pointed to /products/contact.aspx. I've looked everywhere and cannot find the link if it is out there somewhere.
Moz Pro | | kadesmith0 -
Why are not nofollowed links counted in On-Page Analysis Report?
When I run the On-Page Analysis on our homepage, the report says the page has 238 **"Internal followed links". ** Why are not nofollowed internal links counted as well? Nofollowed links have been leaking link juice for quite some time now. Martin
Moz Pro | | TalkInThePark0 -
What is more important, page authority or linking root domains?
I have 2 pages in my report that are identical: www.ferringway.com (more page authority......21 vs. 1) www.ferringway.com/index.php (more linking root domains...... 40 vs. 21) Which one should I delete or should I do something like a 301 redirect? Your help is greatly appreciated! Sheryl
Moz Pro | | TOMMarketingLtd.0 -
In my crawl diagnostics, there are links to duplicate content. How can I track down where these links originated in?
How can I find out how SEOMOz found these links to begin with? That would help fix the issue. Where's the source page where the link was first encountered listed at?
Moz Pro | | kirklandsl0 -
Will Open Site Explorer ever show number of links over time?
OSE is an amazing tool, but do you guys at SEOmoz have any plans to develop it so we can track numbers of links over time. I need to demonstrate to clients how the link building is going, and this would be a great quick report to see how many links you found on a given day, month, year, etc. A bit like magesticSEO backlink history graph, but better 🙂
Moz Pro | | timwills0