Need to migrate multiple URLs and trying to save link juice
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I have an interesting problem SEOmozers and wanted to see if I could get some good ideas as to what I should to for the greatest benefit.
I have an ecommerce website that sells tire sensors. We just converted the old site to a new platform and payment processor, so the site has changed completely from the original, just offering virtually the same products as before. You can find it at www.tire-sensors.com
We're ranked #1 for the keyword "tire sensors" in Google.
We sell sensors for ford, honda, toyota, etc -- and tire-sensors.com has all of those listed.
Before I came along, the company I'm working for also had individual "mini ecommerce" sites created with only 1 brand of sensors and the URL to match that maker.
Example : www.fordtiresensors.com is our site, only sells the Ford parts from our main site, and ranks #1 in Google for "ford tire sensors"
I don't have analytics on these old sites but Google Keyword Tool is saying "ford tire sensors" gets 880 local searches a month, and other brand-specific tire sensors are receiving traffic as well.
We have many other sites that are doing the same thing.
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www.suzukitiresensors.com (ranked #2 for "suzuki tire sensors") Only sells our Suzuki collection from the main site's inventory
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etc
We need to get rid of the old sites because we want to shut down the payment gateway and various other things those sites are using, and move to one consolidated system (aka www.tire-sensors.com)
Would simply making each maker-specific URL (ie. fordtiresensors.com) 301 redirect to our main site (www.tire-sensors.com) give us to most benefit, rankings, traffic etc? Or would that be detrimental to what we're trying to do -- capturing the tire sensors market for all car manufacturers?
Suggestions?
Thanks a lot in advance!
Jordan
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Perm 301 re-direct all sub-brand sites to www.tire-sensors.com. Keep the old domains as you will still get referals from them for sometime to come. Or you could 301 redirect each branded URL to the new location of that particular brand of sensor on the new site.
Then to target those indiviual keyword terms, when you catagorize the products in order of brand, simply set the url up as
www.tire-sensors.com/suzuki-tire-sensors/product-name
Title tage could be in the form of "product name | suzuki tire sensors | your brand
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