How to get sitelinks in organic SERPs?

[lcourse]

When searching for "Madrid hotels" in google I see that the top organic search results have one row of sitelinks. 
What can I do that also my site shows sitelinks if I am among the top organic search results?
Anything onpage that I can do to increase probability that google will show sitelinks?

Strangely the text which shows as sitelink for SERPs from booking.com and tripadvisor does actually for most of the sitelinks not appear on the landing page (I also checked the source code).

[lcourse]

Thanks a lot Serge!

[sergeystefoglo]

Hi there,

Great question.

The short answer:

• You can't control whether or not Google shows sitelinks for your site.
• If Google decides to show sitelinks for your site, you can't control which ones they show.
• The best you can do is optimize your site hierarchy, internal links, and on-page elements as best as possible to make it clear (and simple) for Google to crawl and understand seperate sections of your site.

Google used to have a "sitelink demotion" tool that let you submit links you wanted removed from sitelinks that were showing up for your domain. Google got rid of that function earlier this year. Either way, it was the opposite of what you are trying to achieve (get sitelinks showing for your domain).

Google's recommendation is to "...make sure you use anchor text and alt text that's informative, compact, and avoids repetition."

In other words, make sure your site has a clear hierarchy, that internal links are pointing to important sections of the site, that anchor text is descriptive, that pages are optimized clearly, and of course that your site being crawled accurately.

Hope that helps!