Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long does a new domain need to get a specific level of trust?
-
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.
My question is: How long is the period for google to trust a completely new URL?
We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.
Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
-
I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.
-
I would suggest you take a look at this page on MozTrust. As the name indicates, MozTrust is an tool which measures trust factors for a website.
MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.
Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.
Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.
As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.
The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.
-
Thanks for you quick answer Ryan,
what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.
At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?
-
How long is the period for google to trust a completely new URL?
Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.
The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.
Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.
If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.
do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Country Code Top Level Domains & Duplicate Content
Hi looking to launch in a new market, currently we have a .com.au domain which is geo-targeted to Australia. We want to launch in New Zealand which is ends with .co.nz If i duplicate the Australian based site completely on the new .co.nz domain name, would i face duplicate content issues from a SEO standpoint?
Intermediate & Advanced SEO | | jayoliverwright
Even though it's on a completely separate country code. Or is it still advised tosetup hreflang tag across both of the domains? Cheers.0 -
Referring domain issues
Our website (blahblah).org has 32 other domains pointing to it all from the same I.P address. These domains including the one in question, were all purchased by the website owner, who has inadvertently created duplicate content and on most of these domains. Some of these referring domains have 301's, some don't - but it appears they have all been de-indexed by Google. I'm somewhat out of my depth here (most of what I've said above has come from an agency who said we should address this before being slapped by Google). However I need to explain to my line manage the actual issues in more detail and the repercussions - any anyone please offer advice please? I'm happy to use the agency, or another - but would like some second opinions if possible?
Intermediate & Advanced SEO | | LJHopkins0 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
Is having a .uk.com domain a hindrance for long-term SEO?
I know there has been some mention on Moz Q&A for .uk.com, but not for at least 3 years. So I wanted to see if any Mozzers out there knew if having a .uk.com domain would hinder our SEO long-term? Our company is finally now taking SEO seriously and we're planning some great stuff for the year ahead, but I have a feeling that our .uk.com domain may prevent us from out-ranking some of the bigger companies out there. Does anyone have any thoughts about this out there? Thanks 🙂
Intermediate & Advanced SEO | | JamesPearce0 -
Domain Forwarding - SEO Impacts?
I have a site that has been active for years - thinkbiglearnsmart.com. Awhile ago I had purchased about 50 domain names that were relevant to my company. I still have those urls and would like to use them to point to different pages on my site - just because they have good key words in the URLs. For example - one is dreamweavertrainingclassesonlinelive.com. Currently they are all redirecting to my homepage. A. is that hurting me? B. I would like to redirect to the more relevant page. ie the page dedicated to Dreamweaver training (http://thinkbiglearnsmart.com/dreamweaver-creative-cloud-training-course/ ) Will this hurt my Dreamweaver keyword for example because there is already a 301 redirect on that page from a very old Dreamweaver link which was something like thinkbiglearnsmart.com/dreamweaver C. On my hosting account where I can select where the URL forwards to - it has an option for "Location forwarding" and "Frame forwarding" - currently they are set to Frame forwarding - which one is best? Any help is much appreciated!!! Thank you!
Intermediate & Advanced SEO | | webbmason0 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0