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  4. Do Meta Keywords matter?

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Do Meta Keywords matter?

Technical SEO
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  • Brandonp
    Brandonp last edited by Dec 13, 2016, 8:02 PM

    I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?

    1 Reply Last reply Reply Quote 0
    • roundbrix
      roundbrix last edited by Mar 29, 2019, 4:29 PM Mar 29, 2019, 4:29 PM

      I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.

      1 Reply Last reply Reply Quote 0
      • SurgeStream
        SurgeStream last edited by Dec 13, 2016, 9:55 PM Dec 13, 2016, 9:55 PM

        Hi Brandon Pagan,

        Yes, the Meta Keywords tag is ignored by Google.  If you do list them it might have a negative impact.  Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative.  It is best to not even list it in your head section anymore.

        Regards,

        Kevin

        1 Reply Last reply Reply Quote 2
        • PelicanStateCU
          PelicanStateCU Subscriber last edited by Dec 13, 2016, 8:49 PM Dec 13, 2016, 8:49 PM

          Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.

          They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking. 🙂

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