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Mozcon: Mike Arnesen - Dwell time tip

Reporting & Analytics

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WeAreDigital_BE Subscriber last edited by

Hi Mozzers,

I was just looking at the dwell time tip from Mike Arnesen and have some difficulties understanding it. This is the formula:

(Words on page)/15*1000

Why is he using 15? Where does the number stand for? What is it that I'm actually calculating now?

Thanks!
Sander
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Martijn_Scheijbeler last edited by

Hi Sander,

Isn't that the amount of words people read per second? So what you're basically calculating is how much content do people read in the end?

Martijn.
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