Best Practices for Creating Back Links from "Thought Leader" Content
-
What is the best way to use articles from a "thought leader" to build high-quality links to my website?
I have heard that it is possible to pay bloggers to post business articles that link back to a website. That assuming these blogs have domain authority this is a good technique to improve ranking. Is this in fact true, and if so where would I find blogs to post our content. The purpose would be to promote real estate brokerage website.
Any suggestions? Is this possible, advisable, best use of quality content?
Alternatively, where else can we post engaging content to create links back to our site? Social media? The nature of the content would be such topics as how to find the best value in Manhattan office of loft space rentals, etcera.
Thanks, Alan
-
Interesting that you mention video. Do you think, that if well done that attracts interest that is equal or better than an article? Also, as a B+B service, do you think that Snapchat would be appropriate for posting? Are links that originate in Facebook and Snapchat "follow" links? I know that YouTube is no follow. As a B+B business (commercial real estate) I am hoping to find the best sites for posting information. Recently we have been creating promotional videos of listings and informational videos of neighborhoods and are trying to figure out where to post them. From what you are saying it is key to post these videos on our website. Our few experiments have been on YouTube.
-
The best course of action is going to vary. Generally I'd say promote your content everywhere you can until you find what works. Maybe the content you're producing is best on Instagram, or maybe it gains more traction on Pinterest. Maybe your tweets have more engagement than your Facebook posts. Should videos go on Snapchat or YouTube?
It's really difficult to say what you should be doing without any knowledge of your products, services, content, brand voice, etc. If you're considering paid promotions then Facebook is probably your best platform for its ability to target very specific segments. And it just has massive reach. But otherwise, try to match up your content with the right platform through discovery.
Once you've got that nailed down, definitely give the content a home on your website. This gives people something to link back to.
You can get pretty creative with how you target people for link building campaigns, so you don't need to take this strategy as link gospel, but it's one option for you that I think is a bit more ethical and probably more effective in the long run than paying bloggers individually to link to you.
-
Hi Brett:
Makes sense, thanks!!
So let's say I have a useful article about renting office space in Manhattan. Would I be best posting it on a social media site with a link back to our site? Or better to add the article to our blog and then promote it on social media like Twitter and Googe+ and then like back to the article?
Thanks,
Alan
-
To quote John Mueller, "The goal should not be to have a natural looking link profile, the goal should be to have a natural link profile".
Purchasing links would be inadvisable and against webmaster guidelines. Some of the best link building strategies I've seen have revolved around creating really great content and sharing and promoting it through social networks. Passive link building through content marketing is honestly the best way to create positive link equity without running afoul of Penguin.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to add semantic linked data to WordPress?
As a recent Moz subscriber, I'm trying to up my game in terms of inbound marketing. One of the most pressing tasks is to add json-ld across all of my WordPress sites. What is the best way to do this? Should I use the technique set out here: https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags Or should I use one of these plugins? https://en-gb.wordpress.org/plugins/schema/ https://en-gb.wordpress.org/plugins/wp-structuring-markup/ I want to get this right so any guidance would be gratefully received.
Intermediate & Advanced SEO | | treb0r0 -
What is best practise for markup in a nav bar, avoid duplicate content.
I'm wondering what's best practise for markup in the nav bar. So if we have <nav> Can we have headers in there, does it help? If we do, would a H1 confuse google as to wether that is the H1 of importance of the one in thein the </nav>
Intermediate & Advanced SEO | | TrueluxGroup0 -
Help FORUM ( User generated content ) SEO best practices
Hello Moz folks ! For the very first time im dealing with a massive community who rely on UGC ( user generated content ). Their forum is finding a great deal of duplicate content/broken link/ duplicate title and on-site issue. I have Advance SEO knowledge related to ecommerce or blogging but new to forum and UGC. I would really love to learn or get ressources links that would allow me to see/understand the best practices in term of SEO. Any help is greatly appreciated. Best, Yan
Intermediate & Advanced SEO | | ydesjardins2000 -
SEO Best Practice for a multi-language and multi-country website
Hello Moz Community, I hope someone could help me identify the best action to take on an on-page optimization confusion I am currently having. The website I am currently trying to optimize is http://www.riafinancial.com/locations/us/home.aspx. There is an option to view a country specific version of the page, or language version (there are 2 drop down menus on the top, for country or for language). When viewing a country specific version of the page, the URL changes depending on country selected. Some country versions also updates the content to the language of that country, but some remain English. Example, when viewing the France version of the page (http://www.riafinancial.com/locations/FR/home.aspx), the content is updated to french version, but when viewing the China version (http://www.riafinancial.com/locations/CN/home.aspx), the content is in English. This is because we have not yet translated for all countries (this will eventually be all translated). Now, when viewing by language, the URL does NOT change. Example, in http://www.riafinancial.com/locations/us/home.aspx, you can choose French, German, Italian, Polish, etc. The content of the page will change based on language chosen, but the URL (including page titles, meta-descriptions) will not change. My question is, how should I approach this for on-page optimization? Canonical? Hreflang? Any input, feedback, recommendation, suggestion will be greatly appreciated. Thanks! Sharon
Intermediate & Advanced SEO | | RiaMT0 -
Keyword Targeting Best Practices??
What is the best way to target a specific keyword? I rank well for several of my keywords but want to do better on others. How do I go about doing this?
Intermediate & Advanced SEO | | bronxpad0 -
Any advice on acquiring "jump to" via anchor link text?
Google says these types of references are generated algorithmically and that users should include a table of contents & descriptive anchor link text. Is there anything else we should take into consideration? Also, does anyone know how this works with pagination? Due to the design of our site, we can't make one really long article, but would need to divide it up into several 'pages'--even though it would all live on one URL (we'd use the # for pagination). Thank you in advance for your feedback.
Intermediate & Advanced SEO | | nicole.healthline1 -
Best practice to change the URL of all my site pages
Hi, I need to change all my site pages URL as a result of moving the site into another CMS platform that has its own URL structure: Currently the site is highly ranked for all relevant KWs I am targeting. All pages have backlinks Content and meta data should remain exactly the same. The domain should stay the same The plan is as follow: Set up the new site using a temporary domain name Copy over all content and meta data Set up all redirects (301) Update the domain name and point the live domain to the new one Watch closely for 404 errors and add any missing redirects Questions: Any comments on the plan? Is there a way (the above plan or any other) to make sure ranking will not be hurt What entries should I add to the sitemap.xml: new pages only or new pages and the pages from the old site? Thanks, Guy.
Intermediate & Advanced SEO | | jid1 -
Best SEO Practices for Top-Level Navigation Structure
OK - First of all, thank you to those of you who view and take the time to answer our question. We are currently in the middle of re-designing our golf packages website, and we're trying to decide the best way to structure our Main Navigation for maximum SEO benefit while keeping user experience in mind. The top key phrases we are currently targeting: 1) Myrtle Beach Golf 2) Myrtle Beach Golf Packages You can find the current navigation structure we have come up with here: http://www.myrtlebeachsitemasters.com/index2.html So our question is this: We have subdivisions of: Golf Packages, Accommodations, Golf Courses Is it in our best interest to: A) Get rid of the subdivisions and consolidate them to one page? or B) Simply "NoFollow" the subdivisions within the Main Navigation? We are concerned about the subdivisons for 2 reasons: Too many internal links in Main Navigation The "first link only" rule with Google affecting our additional internal links on existing pages. THANK YOU again to those of you who take the time to answer this question. We really appreciate any clarification on this issue.
Intermediate & Advanced SEO | | JamesO0