Meta HTTP-EQUIV

[marcelocustodio]

Hi people!

When you try to access http://www.ufam.edu.br you are redirected to http://portal.ufam.edu.br.

Here's the code:

<title>UFAM - Universidade Federal do Amazonas</title>

What are the implications for SEO of this ?

Won't the juice be passed?

Isn't it better for passing juice using redirect 301?

[Julich]

Nope the meta tag http-equiv won't be usefull.

If your page has definitely moved to portal.ufam.edu.br, you should clearly implement a 301 redirection to it, and not use the HTTP-EQUIV meta tag (which is not interpreted by search engines). With a 301 redirection, you will tell to search engines to reassign the linkjuice of any backlink pointing to www.ufam.edu.br to the new portal.ufam.edu.br URL.

I recommend you reading this articles:

http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

J.

[marcelocustodio]

So using the meta tag http-equiv won't be usefull ?

[Julich]

The redirection is currently inefficient from a SEO perspective.

To pass link juice, I clearly recommend using a 301 (permanent) redirection.

J.