undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your business shine with Listings AI
    Moz Local

    Let your business shine with Listings AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

Intermediate & Advanced SEO
2
4
2.7k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • gozmoz
    gozmoz last edited by Jan 30, 2017, 3:55 AM

    I found page duplicate content when using Moz crawl tool, see below.

    http://www.example.com
    Page Authority 40
    Linking Root Domains 31
    External Link Count 138
    Internal Link Count 18
    Status Code 200
    1 duplicate

    http://www.example.com/index.htm
    Page Authority 19
    Linking Root Domains 1
    External Link Count 0
    Internal Link Count 15
    Status Code 200
    1 duplicate

    I have recently transfered my old html site to wordpress.
    To keep the urls the same I am using a plugin which appends .htm at the end of each page.

    My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php

    Question 1.
    Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com

    If yes, do I use
    Redirect 301 /index.htm http://www.example.com/index.php
    or
    Redirect 301 /index.htm http://www.example.com

    Question 2
    Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore.

    Is there a better option?

    Thanks

    1 Reply Last reply Reply Quote 0
    • zeehj
      zeehj @gozmoz last edited by Feb 23, 2017, 12:19 PM Feb 23, 2017, 12:19 PM

      About three different homepages: This is my reasoning: Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar. Does that mean WP sites always have 2 homepages? I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.

      Zee: So it sounds like you should create a "dynamic" front page (this link should help you: https://codex.wordpress.org/Creating_a_Static_Front_Page). If for some reason you are unable to remove both duplicate homepages, I'd say deprecate one and 301 redirect it to your main homepage, and implement a rel=canonical tag from the duplicated homepage to your main one (e.g. example.com/index.php -301-> example.com)


      I can see that this is a bit messy.. I did this as I wanted to preserve
      original htm based site URL's. Are you saying that search engines see
      www.example.com/dir1/dir2/page.htm and www.example.com/dir1/dir2/page as
      identical URL's.

      Zee: I can't say for sure, without seeing your site, but if they're indexed (discoverable by search engine crawlers), you could definitely be penalized. If your .htm pages have built up link equity, you'll need to 301 redirect them to their corresponding pages


      With my old htm based website I had too many subdirectories. I have
      removed some of the subs to make URLs shorter and used 301 redirects in
      .htaccess file. I probably should have removed .htm appendixes as well
      at this stage, but I did not.


      Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

      Zee: No, that'll result in a 301 redirect chain--you should ALWAYS 301 redirect to whatever the most appropriate, final destination is (think of 301 redirects as nonstop flights, never layovers). If I 301 redirect A --> B, but then B needs to be redirected as B --> C, you must update A's to reflect this as well, A --> C, to avoid a redirect chain.


      I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

      Zee: You may want to canonical this one, in that case (especially if you can confirm that these pages present the same information)--you can implement a rel=canonical on your .htm homepage that points back to your main homepage.

      1 Reply Last reply Reply Quote 0
      • gozmoz
        gozmoz last edited by Feb 17, 2017, 9:54 AM Feb 17, 2017, 9:54 AM

        Zee, thank you for taking time to answer my questions

        Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

        1. example.com
            2. example.com/index.htm
            3. example.com/index.php


        About three different homepages:

        This is my reasoning:  Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar.
        Does that mean WP sites always have 2 homepages?
        I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.


        Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

        I can see that this is a bit messy..
        I did this as I wanted to preserve original htm based site URL's.
        Are you saying that search engines see
        www.example.com/dir1/dir2/page.htm and
        www.example.com/dir1/dir2/page
        as identical URL's.

        With my old htm based website I had too many subdirectories. I have removed some of the subs to make URLs shorter and used 301 redirects in .htaccess file. I probably should have removed .htm appendixes as well at this stage, but I did not.


        Question 1: As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That may require you to 301 redirect the .htm versions to the non-htm counterparts.


        Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

        Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php


        I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

        Regads
        Gozmoz

        zeehj 1 Reply Last reply Feb 23, 2017, 12:19 PM Reply Quote 0
        • zeehj
          zeehj last edited by Feb 16, 2017, 12:46 PM Feb 16, 2017, 12:46 PM

          Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

          1. example.com
          2. example.com/index.htm
          3. example.com/index.php

          Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

          **Question 1: **As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That _may _require you to 301 redirect the .htm versions to the non-htm counterparts.

          Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • MikeBlue1

            301 Redirect - Rank Recovery Examples?

            Hi All, I recently did a 301 redirect. Page to Page and the notified google via its console. Its been 6 days since. The home page and one other high traffic page swopped out with the new domain on google search index with 3-4 drops in ranking for each. The rest of the sites pages have been indexed but still reflect the old domain when searched. Recently today my home page dropped even further to the second page of google index for the specific keyword. Can you share similar experiences and how long it took you to recover rank fully? and how long for all pages to swop out on google search's index? Regards Mike

            Intermediate & Advanced SEO | Dec 7, 2018, 10:34 AM | MikeBlue1
            0
          • Chris8198

            301 Redirecting from domain to subdomain

            We're taking on a redesign of our corporate site on our main domain.  We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?

            Intermediate & Advanced SEO | Apr 26, 2017, 9:12 AM | Chris8198
            0
          • vtmoz

            Does removal of internal redirects(301) help in SEO

            I am planning to completely remove 301 redirects manually by replacing such links with actual live pages/links. So there will be no redirects internally in the website. Will this boost our SEO efforts? Auto redirects will be there for incoming links to non-existing pages. Thanks, Satish

            Intermediate & Advanced SEO | Nov 2, 2016, 7:48 AM | vtmoz
            0
          • ocelot

            Php 301 redirect

            Hi I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page For example www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php etc What is the best way of achieving this apart from .htaccess as not 100% confident of doing this.  Could it be done via PHP or using meta tags?

            Intermediate & Advanced SEO | Jul 12, 2019, 11:17 AM | ocelot
            0
          • LosNomads

            301 redirection pointing to noindexed pages

            I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.

            Intermediate & Advanced SEO | Jan 10, 2014, 11:39 AM | LosNomads
            0
          • Stew222

            Too many 301 redirects?

            Hey, My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website.  These domains have been around for about 5 years and have actually picked up some link traffic. I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website?  If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content? For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site: 1099softwarepro.com 1099softwarepro.info 1099softwarepro.net 1099softwarepro.biz 1099softwareprofessionals.com 1099softwareprofessionals.info ...you get the point

            Intermediate & Advanced SEO | Nov 25, 2013, 7:18 PM | Stew222
            0
          • bestone

            Redirecting one site to another for link juice

            I have two sites with same theme - buying cars.  I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain  OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?

            Intermediate & Advanced SEO | Jun 6, 2013, 10:25 PM | bestone
            0
          • dbfrench

            Site Indexed by Google but not Bing or Yahoo

            Hi, I have a site that is indexed (and ranking very well) in Google, but when I do a "site:www.domain.com" search in Bing and Yahoo it is not showing up.  The team that purchased the domain a while back has no idea if it was indexed by Bing or Yahoo at the time of purchase.  Just wondering if there is anything that might be preventing it from being indexed?  Also, Im going to submit an index request, are there any other things I can do to get it picked up?

            Intermediate & Advanced SEO | Nov 12, 2012, 6:09 PM | dbfrench
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.