Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to handle potentially thousands (50k+) of 301 redirects following a major site replacement
-
We are looking for the very best way of handling potentially thousands (50k+) of 301 redirects following
a major site replacement and I mean total replacement.Things you should know
Existing domain has 17 years history with Google but rankings have suffered over the past year and yes we know why. (and the bitch is we paid a good sized SEO company for that ineffective and destructive work)
The URL structure of the new site is completely different and SEO friendly URL's rule. This means that there will be many thousands of historical URL's (mainly dynamic ones) that will attract 404 errors as they will not exist anymore. Most are product profile pages and the God Google has indexed them all. There are also many links to them out there.
The new site is fully SEO optimised and is passing all tests so far - however there is a way to go yet.So here are my thoughts on the possible ways of meeting our need,
1: Create 301 redirects for each an every page in the .htaccess file that would be one huge .htaccess file 50,000 lines plus - I am worried about effect on site speed.
2: Create 301 redirects for each and every unused folder, and wildcard the file names, this would be a single redirect for each file in each folder to a single redirect page
so the 404 issue is overcome but the user doesn't open the precise page they are after.
3: Write some code to create a hard copy 301 index.php file for each and every folder that is to be replaced.
4: Write code to create a hard copy 301 .php file for each and every page that is to be replaced.
5: We could just let the pages all die and list them with Google to advise of their death.
6: We could have the redirect managed by a database rather than .htaccess or single redirect files. Probably the most challenging thing will be to load the data in the first place, but I assume this could be done programatically - especially if the new URL can be inferred from the old.Many be I am missing another, simpler approach - please discuss
-
Sorry to hear of your woes.
Depending on the structure of the URLS you could create some simple pattern matches rules within .htaccess? If you could a few dozen rules could handle many thousands of redirects. If there isn't any easily identifiable pattern to match then a DB will, indeed, be your best option.
One of the web devs I used to work with (who was considerably smarter than me) faced a similar issue (with a 'mere' 10k+ redirects) and used some Ruby on Rails middleware as a redirector: This may have been the solution he used:
https://github.com/vigetlabs/redirector
I hope that helps.
I hope you're able to get this sorted without too much pain. Good Luck!
-
Thank for the very quick response - you have picked my favourite solution. It will be interesting to hear other views and comments.
-
Hi,
1. Usually won't work and with 50k extra rules in your htaccess file it will for sure slow down the site as for every request to your server it has to go through the htaccess file.
For now I would recommend going with 6. with the information that you've provided. By doing it like this you can do a very quick check on your database and also in the request have the user send to the right page.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
301 Redirect from query string to new static page
If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
Changing URL structure of date-structured blog with 301 redirects
Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1
Intermediate & Advanced SEO | | IanOBrien0 -
Remove URLs that 301 Redirect from Google's Index
I'm working with a client who has 301 redirected thousands of URLs from their primary subdomain to a new subdomain (these are unimportant pages with regards to link equity). These URLs are still appearing in Google's results under the primary domain, rather than the new subdomain. This is problematic because it's creating an artificial index bloat issue. These URLs make up over 90% of the URLs indexed. My experience has been that URLs that have been 301 redirected are removed from the index over time and replaced by the new destination URL. But it has been several months, close to a year even, and they're still in the index. Any recommendations on how to speed up the process of removing the 301 redirected URLs from Google's index? Will Google, or any search engine for that matter, process a noindex meta tag if the URL's been redirected?
Intermediate & Advanced SEO | | trung.ngo0 -
Noindex : Do Follow or No Follow Tags?
Hello, I have a website with tags (which have the noindex tag) on each article post. I've been told that I should noindex/nofollow these tag pages, because they are getting link juice passed to them, and since they aren't getting indexed, it's wasting link juice to those pages, when the link juice could be passed to a page that is actually getting indexed. What are your thoughts on this? Also, what would be the point to noindex/follow a page, if you are noindexing that page? Isn't it just wasting link juice? What is the proper SEO way to optimize tags.
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
How to stop Google crawling after 301 redirect?
I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second
Intermediate & Advanced SEO | | CommercePundit0