Can we ignore "broken links" without redirecting to "new pages"?
-
Let's say we have reaplced www.website.com/page1 with www.website.com/page2.
Do we need to redirect page1 to page2 even page1 doesn't have any back-links?
If it's not a replacement, can we ignore a "lost page"?
Many websites loose hundreds of pages periodically. What's Google's stand on this. If a website has replaced or lost hundreds of links without reclaiming old links by redirection, will that hurts?
-
I highly recommend putting a 301 redirect in place for any links like the one you mentioned above.
Google wants the ensure that users have a great experience when in your website, and if there's even a slight chance that their visit could be interrupted by a broken link, you could be dinger. To stay safe, I recommend redirects.
-
Hi Patrick,
Will there be any issue if we do redirection for hundreds of pages in the process of link reclamation?
-
It is recommended you redirect page1 to page 2, don't worry about if there is any back link or not, Google already crawled the page1 and now if it turns to 404 you'll loose google rank given to that page. Let's say you go to your favorite restaurant and when you get there you found that the store is closed permanently, what you'll do you'll start looking for new restaurant, same issue with SEO here.
Hope this helps.
Antulio
-
Hi there
I would redirect the page to it's new URL because if this page ranked for any keywords or queries, the new page can stand to gain that visibility. I would also do it from a user experience standpoint. If a customer or user bookmarked that page, then they will be able to be redirected to the correct URL. So, my two cents, go ahead and redirect, especially if it's a few pages, and also make sure your internal links / sitemap XML are updated to the new URL.
Hope this helps! Good luck!
Patrick -
But how come we retain the reputation at Google? Page1 is familiar for Google. Page2 is new and cannot rank in Google for weeks and months. In this case, if we redirect page1 to page2....it must help somewhere right; even without back-links. We have noticed our new page was not ranking in Google for "same keyword" for weeks, but it would've made if we redirected it.
-
Hi,
We do use 301 redirect to pass link juice from one page to another page. If your webpage not ranking in top 10 or 20 and there is no backlink then you can ignore.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is not configured in AMP pages, but it is mobile-friendly.
Hi
Algorithm Updates | | rayabahadur
My website is not configured in AMP pages, but it is mobile-friendly.
Last month, my website was ranked to 10 positions for this keyword (Magento Development Company).
Sometimes it's showing on 25 positions but not in the top 5 positions. Here is my URL (for analysis):
https://www.nevinainfotech.com/magento-development-service/
Would you please explain why my keyword rankings are often not showing in the search listings?
Would you mind letting me know is there anything I need to change?
Thank0 -
How Google distinguish and ignore keyword attested with or in a brand?
Hi community, Generally there will be a primary keyword which everybody concentrates and expect their homepage or website to rank for....like "seo" for seo consulting or seo tools. There might be some companies with this keyword in their brand name like "ABC SEO". So this primary keyword will be all over the website being part of the brand name; especially in page titles and header tags. How Google distinguish and ignores this keyword in brand name to avoid giving more ranking boost to such websites? Will this keyword will be completely ignored being the part of the company name or their domain name? How Google distinguish between a generic keyword and keyword in company name? Thanks
Algorithm Updates | | vtmoz0 -
What happens if we remove all the links to internal pages from our homepage?
Hi Moz community, We wanna give a try by removing all the links from homepage to internal pages and keep just a free trial button. Will this impact our SEO anyway? We have nearly 15 important internal pages at 2nd and 3rd hierarchy level. They may drop in rankings but we want to risk for few days to understand how it works. Your opinion please! Thanks
Algorithm Updates | | vtmoz0 -
Thousands of duplicate website links at "Who links the most" in Google webmasters. Any risk being duplicate website links pointing to website?
Hi all, As I mentioned some days back here, our duplicate website got indexed a month back. Unfortunately there are links to our original website. I noticed that thousands of links are from our duplicate website at "Links to Your Site". Will this hurts? Now we have blocked the duplicate website getting indexed. What to do to remove these links from "Who links the most"? Thanks
Algorithm Updates | | vtmoz0 -
Can site blocked for US visitors rank well internationally?
Because of regulatory reasons, a stock trading site needs to be blocked to United States visitors Since most of google datacenters seem to be located in the US, can this site rank well in the other countries where does business despite being blocked in the US? Do U.S. Google data centers influence only US rankings?
Algorithm Updates | | tabwebman0 -
Do links from unrelated sites dilute your rankings for your key phrases?
do links from unrelated sites dilute your rankings for your key phrases? i've always heard don't get links from unrelated sites but if that mattered, then how would sites with totally diverse pages such as newspaper sites, sears, and other catalogue sites rank for these diverse subjects on their site? How does Facebook rank when it gets 100,000 links a day from sites that have nothing to do with a social media site? I'd love to hear everyone's opinion on this. Also, Do links from unrelated sites give less push than related links? Take care,
Algorithm Updates | | Ron10
Ron0 -
Canonical Tag being ignored?
I have a blog post I created and added a canonical to that page, yet the blog post is the one showing in Google's results and not the canonical version. Why is this?
Algorithm Updates | | Thos0030 -
Was I Kicked Off Google Page One by Panda/Farmer?
Took over this site in March. Got a Panicked call from client Mid-March that all of a sudden keywords that put the site on Page One weren't working. There are still 9 that work, but apparently there were more. A large percentage of the backlinks are from Article Directories and Link Farms. Is this my problem? Also, a large percentage of the 149 pages suffer from keyword stuffing and were obviously written for Search Engines and not people. How much of a difference does that make?
Algorithm Updates | | reeljerc0