Time For New Website To Rank?
-
We've been working on a site for the past couple months and going to be launching in a couple weeks.
How long does it take for Google to establish a "stabilized" ranking for the site and various pages? The main homepage will have its targeted keywords and each product page will have its own targeted keywords. We have about 100 total pages for the site.
I know rankings may fluctuate initially but trying to get an idea of when the rankings are stabilized before we start working on the ongoing SEO like earning backlinks, changing on-page optimization, etc to be able to track changes in rankings over time.
-
As always, Patrick has a great, technically sound answer. I just thought I’d chime in with 2 of my favorite metaphors in relation to ranking a new website:
I love the description of SEO and ranking being like pushing a car...it take a lot of effort to get it moving but it eventually takes less effort to keep it rolling. And...If you have technical and content quality and good user signals, the rising tide of keywords will continue to lift the ship (website overall ranking).
Matt
-
Hi there
According to a study recently conducted by Ahrefs:
"...we’ve shown that almost 95% of newly published pages don’t get to the Top10 within a year.
And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months."
To be one of the "lucky" ones, I would focus on developing a SEO friendly website and notify Google / Bing when the site is launched. Make sure you claim proper listings and Google My Business / Bing Places for Business if need be. Make sure you're leveraging a natural and organic link building strategy as your site grows.
The ranking results may not be immediate, but if you follow SEO and Google guidelines, you'll be on the quickest and honest path possible.
Hope this helps! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?
We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight. Any thoughts on this behaviour and what we should be doing to stabilise the ranking?Screenshot 2024-05-13 at 09.47.jpg
Reporting & Analytics | | Hannahm240 -
Big drop in organic traffic after moving the website-should we still do 301 redirects?
Hi,
Reporting & Analytics | | martin1970
We have a website that got redesigned with new urls in Jan 31, 2018. Since then our SEO traffic has gone down big time and to never recover. We did not do any 301 redirects back then (very stupid I know but I was not in charge then). So my question is would it be beneficial to 301 redirect old urls that were once ranked but now have all 404 errors or is it too late to do these 301 to gain any benefits? If a page that was once ranked and then have a 404 error, how long does google keep that 404 page in their database? I have heard information saying that although the page is a 404 it may still be indexed in their backend for some time and then it completely drops off all together. If so do you know how long time they would keep those 404 in their database? The old urls may have had good backlinks pointed to them because the organic traffic was good back then. So I wonder if doing 301 right now would help send some link juice over to the new urls? Or would this be a complete waste of time? Cheers Martin1 -
Multiple Pages get rank for one query
Hi to all experts, In google search console , I've found that multiple pages get rank for my main query. How can I solve that? aoi59
Reporting & Analytics | | tarahshiiid0 -
How do I track specific referral traffics journey through a website?
Hello, A client has asked us to track the journey each separate referral traffic visitor takes through out the website. I have had a look through analytics and am not sure how to ensure I can do this for all referral traffic visitors? Can anyone help? Thank you.
Reporting & Analytics | | mblsolutions0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
Time to get reconsideratio n request?
Hi there, recently I have been getting failed reconsideration requests back within 7 days. The last one i submitted (third) is now 2 weeks and no message back. Does this mean do you think it's gone to the next stage of auditing? is it a good sign? Typically when failed I have always has that response within 7 days. I also noticed a slight improvement in rankings but no message back in webmaster tools. Does anyone have experience with this? if so does this sound about right? thanks guys.
Reporting & Analytics | | pauledwards0 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
Time until duplicate penalty is lifted?
Hello, I recently discovered that half of the pages on my site, about 3,500 were not being indexed or were indexing very very slow and with a heavy weight on them. I discovered the problem in the "HTML Suggestions" within Google's Webmaster Tools. An example of my main issue. All 3 of these URL were showing 200 Status OK in Google. www.getrightmusic.com/mixtape/post/ludacris_1_21_gigawatts_back_to_the_first_time www.getrightmusic.com/mixtape/post/ludacris_1_21_gigawatts_back_to_the_first_time/ www.getrightmusic.com/mixtape/ludacris_1_21_gigawatts_back_to_the_first_time I added some code to the .htaccess in order to remove the trailing slashes across the board. I also properly set up my 404 redirects, which were not properly set up by my developer (when the site "relaunched" 6 months ago 😞 ) I then added the Canonical link rel tags on the site posts/entries. I'm hoping I followed all the correct steps in fixing the issue and now, I guess, I just have to wait until the penalty gets lifted? I'm also not %100 certain that I have been penalized. I'm just assuming based on the SERP ceiling I feel and the super slow or lack of indexing my content. Any insight, help or comments would be super helpful. Thank you. Jesse
Reporting & Analytics | | getrightmusic0