How many internal links should a (sub-)page maximal have?
-
What would the effect of having too much be? Does google stop crawling after a number and punish more internal links?
-
Hi,
The top and bottom line, is how many are needed.
I have clients who dominate huge search terms and have pages with many hundreds of links - others who only have a small number and the only difference between the two is what is actually needed.
If you have so many that the page is confusing, then I would reduce them. If you do have many hundreds, why do you have them? Can they be reduced without affecting usability?
There is no one answer to this and each case much be looked at on its own merits.
-Andy
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too much internal linking?
Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM
On-Page Optimization | | nhhernandez0 -
Area pages
As area pages are seen as trying to game google (see link below) is their a 'better way' to target multipe areas (100 odd)? https://support.google.com/webmasters/answer/2721311?hl=en Cheers
On-Page Optimization | | webguru20140 -
Internal Linking From Blog to Website
Hi all, I'm just seeking opinions on something an external company have told us about linking from our blog to our website... Our website is; www.XYZ.com and our blog is www.XYZ.com/blog I add content to the blog on an almost daily basis and generally link on average 3 times from the blog (internally) to a various relevant pages on our website. Today I was told that by doing this I am 'diluting' the link juice which I understand but don't agree with... All I am doing is a form of internal linking which as far as I am aware is a good on-page technique? Just curious to learn other people's view on this... Many thanks Andy
On-Page Optimization | | TomKing0 -
Internal Links: Navigation Bar vs. Body Text
Hello. I have a page on our site that is especially popular and has many inbound links. This page has the same site navigation buttons (at the top) as every other page on the site. Do these site navigation buttons pass along link juice to other pages in the same way that an internal link would elsewhere on the page? Thank you!
On-Page Optimization | | nyc-seo0 -
Too Many Internal Links Reported By SEOmoz
Hi, I recently did run a crawl report for my blog dapazze.com, and found that SEOmoz is reporting many pages on my blog having more than 100 internal links. I opened OSE, and made a search for one of my pages which was reported to contain more than 100 links. And I found it to contain 464 internal links. Here is the link: http://www.opensiteexplorer.org/links?page=1&site=dapazze.com%2F2012%2F10%2Fwin-a-commentluv-premium-single-site-and-multi-site-license-worth-about-154-giveaway-of-october%2F&sort=page_authority&filter=&source=internal&target=page&group=0 Please have a look at it. I have chosen - Show "All" links from "only internal" pages to "this page" option in OSE, which reports me this. I see almost every page in my blog linking to every page. This is not the problem for me. I have also tried to make a search for some popular bloggers, like ProBlogger.net, ShoutMeLoud.com, HellBoundBloggers.com, etc, and all of them have the same problem. Should I be worrying about this problem? What is the problem actually?
On-Page Optimization | | rahulchowdhury0 -
Too many links
My site index has recently showed up during crawl - with a warning of too many links (885). Should I be adding the no follow tag to this page? Wall Quotes, Vinyl Wall Quotes, Family Sayings, Baby Boy Quotes http://www.enchantingquotes.com/ind.html Thank you!
On-Page Optimization | | joziepaige0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Can my amount of internal linking seem spammy ?
Ecommerce site. I am optimizing for each producer of products on a separate page. Atm my provider does lack some functions(i cant put in H1 , title and can put text only product pictures) on the product pages - like here http://www.epleskrinet.no/smafolk/M_23 . The are updating within 1-2 months to allow me do this. This has led to actually some of the products themself ranking higher that the producer page. what Ive been doing is to put anchor text and link back to the producer page for all 9 products on this page. Is that a problem or should i just do it like this ? thanks
On-Page Optimization | | danlae0