How Can I Displace a Quora Q&A in a Google Featured Snippet?
-
Hello all. I'm looking for ideas for displacing a Quora Q&A as the featured snippet in google search results. I rank organically for the target term (it's a branded term, "urban airship pricing") in results 1, 2, 3 and 4. The Quora Q&A ranks 5, but is still getting the featured snippet. The Quora question, which is from 2013, is negative - essentially "why does Urban Airship cost so much." It was posed / someone answered the question before we restructured pricing, and added a free starter edition, so the information in the answer is incorrect. It's causing issues for our sales teams, there's a fair amount of volume around this term for us, and worst of all, it's making me mad
I've considered the tactics listed below, but would love to know if anyone's done this, and what free or low-lost tactics work/where to focus efforts. Thanks in advance for help!
-Jessica
Tactics I'm Considering (Are some or all worth doing? Better ideas?)
- Create a pricing FAQ page on my website to try give Google a short answer to a query related to pricing that it might feature instead of the Quora Q&A
- Get a lot of folks to downvote the Quora question (and upvote the short answer we added). Although I'm worried that "activity" on the question might actually make things worse not better in terms of its visibility.
- Buy paid Google Adwords for the term so the featured snippet isn't quite so starkly featured (we were buying for this term, looking into why our ads aren't showing up at the moment)
- Talk about pricing on sites like Product Hunt or others (other ideas?) to see if they'll rank highly enough to add more/better content to page 1 results.
- Contact Quora and let them know that this outdated question is being pulled into a featured snippet and see if they'll do something about it (remove it, etc.)
- Provide feedback to Google (using the link under the snippet) that "something is wrong" or "this isn't useful"
-
Thanks James! Yes, my question was more about what have others done that's worked / what do others know about Quora that might help in this situation. The problem is that people are looking at the featured snippet link (not even necessarily clicking through to the results). The date doesn't appear anywhere in the featured snippet, so it looks current. If they still call us, the conversation can start out with our sales team on defense re: price, which I'd prefer to help them avoid.
Other input welcome!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP Benefits
Hello, Does AMP have ranking benefits ? Should I just AMP my post or all the pages of my website, product page, homepage etc... Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
Website can't break into Google Top100 for main keywords, considering 301 Redirect to a new domain
A little background on our case. Our website, ex: http://ourwebsite.com was officially live in December 2015 but it wasn't On-Site optimized and we haven't done any Off-site SEO to it. In April we decided to do a small redesign and we did it an online development server. Unfortunately, the developers didn't disallow crawlers and the website got indexed while we were developing it on the development server. The development version that got indexed in Google was http://dev.web.com/ourwebsite We learned that it got indexed when we migrated the new redesigned website to the initial domain. When we did the migration we decided to add www and now it looks like: http://www.ourwebsite.com Meanwhile, we deleted the development version from the development server and submitted "Remove outdated content" from the development server's Search Console. This was back in early May. It took about 15-20 days for the development version to get de-indexed and around 30 days for the original website (http://www.ourwebsite.com) to get indexed. Since then we have started our SEO campaign with Press Releases, Outreach to bloggers for Guest and Sponsored Posts etc. The website currently has 55 Backlinks from 44 Referring domains (ahrefs: UR25, DR37) moz DA:6 PA:1 with various anchor text. We are tracking our main keywords and our brand keyword in the SERPs and for our brand keyword we are position #10 in Google, but for the rest of the main (money) keywords we are not in the Top 100 results in Google. It is very frustrating to see no movement in the rankings for the past couple of months and our bosses are demanding rankings and traffic. We are currently exploring the option of using another similar domain of ours and doing a complete 301 Redirect from the original http://www.ourwebsite.com to http://www.ournewebsite.com Does this sound like a good option to you? If we do the 301 Redirect, will the link-juice be passed from the backlinks that we already have from the referring domains to the new domain? Or because the site seems "stuck," would it not pass any power to the new domain? Also, please share any other suggestions that we might use to at least break into the Top 100 results in Google? Thanks.
Intermediate & Advanced SEO | | DanielGorsky0 -
How can I tell where I was penalised?
It seems for sometime now I have not been showing up the top for my keywords when I use to be ranking #1 and #2 for my main keywords, however now, I don't show up anywhere - this has been for almost a year now, can anyone tell me how I can find out (apart from google web masters tools) where I was penalised? Thanks
Intermediate & Advanced SEO | | edward-may0 -
PR & DA
What are the best ways to increase a website's page rank and domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
Rich snippets not appearing
http://www.1588.lt/imone/fcr-media-lietuva-uab Is there something wrong with the code? Can't make the "stars" to appear in the search. Testing tool shows that everything is OK.
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
Quantity or quality in Google+ authorship?
Hi folks, here goes a (hopefully) easy one for the local authorship gurus. For our blog content strategy we currently have two inhouse contributors. Both have decent Google+ profiles and one is in the process of really establishing authorship/influence by submitting guest posts to several industry sites, sharing content in Google+, engaging in conversations in twitter, etc. Posts by this latter contributor already rank page 1 for the main keywords. We now have a new content contributor who is a retired employee from the company and a good friend. He has written excellent content that will be published in our blog in the coming few months. He does not have a Google+ profile but he can have one if we ask him to, but he is not going to use it for anything other than writting on our blog. He does not mind having his content published under any of our current Google+ profiles. Question: should we include this new content under our current profiles or should we create a new Google+ profile for this new contributor knowing that it will be an 'empty' profile? Thanks in advance!
Intermediate & Advanced SEO | | TIBA0 -
Google Places Multiple Location
Hi everyone, I have a client with multiple locations in the same city. I would like to have their Goolge places listing show up under the main website listing. Currently, one of the Google places listings in being pulled in directly below the main website but not the other. The Zagat rating is being pulled in as well. I would like to have both locations show up when you type in the name of the business. Any ideas how to do this?
Intermediate & Advanced SEO | | SixTwoInteractive0