Page not Ranking I feel helpless!
-
Hi there
I have been working at SEO for quite some time and I am such a noob. I have even done an online course. I am at my wits end.
My website is https://www.urbani.com.au. I changed to https about 1 month ago.
I want to rank for "outdoor furniture perth". Recently my homepage has stopped ranking for this keyword, and a useless blog page started ranking instead (www.urbani.com.au/tag/outdoor-furniture-perth/), on page 5 of google. I got rid of that page and redirected it to my homepage.
Do you know what the problem is? Why won't google rank my homepage for "outdoor furniture perth"? It is ranking for "outdoor wicker furniture perth", but for "outdoor furniture perth" it has disappeared from the face of this earth.
Thank you so much, if I can get help for this it would save my business!
Whitney
-
I'm using a combination of tools but the ones that returned errors were Avast and McAfee - basic options but still worth having a look at. It's a better explanation than the alternative!
Links are indexed with every crawl cycle. It usually takes 2 weeks or so to register new backlinks on your site.
The content will really help, and from what you are telling me it sounds as if you are on the right track - just keep finding those relevant blogs and continuing to be a helpful poster in those communities. The links and the trust will come from that.
All the best!
Rob
-
Hi Rob
Thank you very much for your help.
Would you mind telling me the security software you use? The website has been cleaned and is free from malware, but it is still blacklisted by some security software- I need to contact them and request to have my website removed from their blacklist.Thanks, I hope getting more backlinks helps. I have been gaining high quality backlinks recently. A trusted outdoor patio company is even writing a blog article about me. I have also joined many home forums and have been posting a lot so I don't look like an advertiser, then I will post about my business when it is appropriate. I am not sure how long the back-linking takes to register with Google.
Thanks, it is a good idea for me to get stronger content. A lot of my competitors have weak content too- but I think they have better backlink profiles.
Thank you so much again for your help!
Whitney -
Hi James
Thanks so much for your help. What you've said makes total sense and is very smart. I can see why more trusted sites can get away with more. Whereas mine is less trusted, and it is obviously trying too hard.
Changing to https might have invited new consideration.Thanks again!
Whitney
-
Hi Whitney,
A couple of things:
-
I went to check your site and my security software has returned a malware warning. I would consider taking a look at the security of your site with your hosting company or asking an IT expert to give you a hand.
-
From what you describe, your lack of rankings is almost certainly attributable to your link profile. I won't say that's the case 100% since there can be other factors, but links represent a major factor of any page ranking on Google. They are effectively "votes of confidence" in your content since they suggest that visitors found your content noteworthy enough to link it to their site/blog/social media, etc.
The reason you are probably not ranking is that you either:
a) Have insufficient links to your page
b) Have weak/irrelevant links to your page
c) Have competitors with stronger link profiles
d) Have poor anchor text procedures that are reducing the impact of your linksYou will likely need a link profile audit to determine which of these is the culprit.
- You Have Weak Content
If the content on your page is weak, you will not rank. That's pretty well known by now. However, if your content is strongly weighted towards more long-tail keywords (outdoor wicker furniture perth vs. outdoor furniture perth, for example), then you will rank for long-tail keywords before generic ones. This is called "semantic keyword ranking" and is something Google is using to help consumers find specific products, services, information, etc. that they are looking for.
You may need to diversify your page with new content targeting the terms you are looking for. Changing titles, headings, etc. is not enough any more. It is also the reason why your blog post (with outdoor furniture perth in the URL) outranked your Home Page for your chosen keyword - Google determined it was more relevant to the keyword search than your home page was.
If you would like a hand with any of the above points, please don't hesitate to get in touch. I'd be happy to go over it with you and help you get moving in the right direction.
Cheers and best of luck!
Rob
-
-
Hi James
Thanks for your help. I only just changed the title and heading to be so exact, so I'm not sure if that is it Segals.com.au does excellent for "outdoor furniture perth" and I think they are over-optimized. What do you think? Thanks so much,
Whitney
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building Page Rank
I have a situation where there is a product category page with multiple products listed linking to individual product pages. The pages been around some time with no change. The strange thing is although page rank is reasonable on the category page it doesn't seem to be passing any rank to the individual product pages. Any ideas to swing the roundabouts on this? Thanks
Link Building | | seoman100 -
Getting backlinks on a page using https
Our company got a backlink on a page with high DA but using https (https://developer.apple.com/internationalization/) more than 2 months ago. However, this particular backlink was never counted by Open Site Explorer or other backlink checker. I've contacted the Moz Helpdesk and they said they are having issues crawling https sites. So I'm wondering if anything I can do to make sure this backlink gets counted? Thanks.
Link Building | | OneSky-Admin0 -
Should I offer our free eBook on its own page?
I work for an e-commerce website and we have written a super helpful eBook about one of the kinds of products we sell. The original idea was to offer it on the main page that we direct people to when they're shopping for this product, but it occurred to me that it might be better for link building and less cluttered if it has its own page. But we are concerned that link building to a separate page will not help with SEO for the main product page, which was the original goal. What should we do? Pros/cons?
Link Building | | cajohnson0 -
Will Ecademy closure affect websites google ranking
Hi, i think i must be the only one that did not know about Ecademy sale, well almost. In the past week I have had a number of people contact me who are angry that they did not receive an email about ecademy business network being sold off. These people are more than angry about their monthly payments leaving their bank acounts and not having access to the new site which is here www.sunzu.com/ Although a lot of people are angry of the handling of this, an important question i would like to ask is, with ecademy no longer being around, does this mean that all the hard work of people writing articles on ecademy and gaining link juice, will all this link juice vanish look forward to hearing your thoughts
Link Building | | ClaireH-1848860 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
Ranking above Auth domains question?
Hi, How difficult would it be to rank a new page above the likes of Wiki, About, Squidoo etc? I have a keyword I would like rank but most of the domains on first page are the likes of the above, wiki, about, squidoo etc. The pages themselves dont have a high Page Auth its just the root domain. Will it still be very hard to rank above these types of sites? Cheers
Link Building | | activitysuper0 -
How to improve ranking on .com vs 'local' .no
Hi I am ranking 1st for my main keyword (barneklær-childrens clothing) on google.no. I got a bit surprised to see we are close to bottom of page 2 for same keyword on google.com. This keyword is as you probably understandreally country specific because the norwegian letter -æ . So if I take a look at the list at google.com its really the same sites I am outranking on .no. For this keyword local stats pr month is 22k and global is 29k (from google adwords). Even though our site is norwegian only - all of the global traffic is relevant due to the fact that this is a norwegian only word. Main reason we are ranking first on google.no i think is that we ve had articles on the strongest and most relevant blogs in Norway. I am guessing we somehow need to improve our international linking profile - right ? Do i then need US sites ? Is it enough with sites outside Norway? Any suggestions, its not easy to get international links to a norwegian site only dealing with childrens clothing. Thanks in advance... Dan Lærum
Link Building | | danlae0 -
Ranking for competitor brand terms
My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
Link Building | | Riona0