Top 3 SEO Strategy/Research Practices
-
Hi Moz Community,
I am launching a series of new e-commerce websites and wanted to know before I started the content writing what are the TOP 3 strategy/research practices and techniques I should be doing before building my website?
Bonus points for those who can give me a Top 5!
Thanks,
Luca -
Hi Becky,
I found adding 200-300 words for the category pages worked best for my ecom site. I use 400-500 words for the main body on the products I sell. I (somehow) ranked number one on Google the previous 2 years based on organic content writing - no backlinks
My ecom site is LikeChimp.com - you can see how I use good content to rank, check out the page categories vs the product description: http://likechimp.com/product-category/buy-facebook-event-attendees/#
Hope this helps.
-
Hi
I have the same issue. I have an ecommerce competitor who writes loads of content for their category pages, under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer.
I work on an ecommerce site, and I have tested adding content to some of these category pages - with some performing better than others
But if an ecommerce site is expected to have thin content on these category pages then what can we do to help them rank? I don't have much control over the layout of the page, this is controlled more by our parent company.
Any tips for improving rankings of these category pages?
-
Thanks! I am stuck now between thin content vs juicy content for my ecom products!
-
Hi James, what do you mean by 'thin' content? How could Google recognise thin content as good...
-
Hi Luca,
Content for e-commerce sites should be focused on conversion; if it is strictly an e-commerce site (no blog etc) then ensure your content helps people get the product they need, rather than providing a guide on a subject - you don't need to inform people how to use a knife, rather why they need a knife and how it can improve how they perform a certain activity.
I've experimented with a number of different content combinations in e-commerce and the two that have performed the most positively are 1) dedicated landing pages (400 - 600 words) with 3 or 6 items included below the text, and 2) item listing pages with 12 items visible but less written content than in example 1.
It can depend on what your niche is; there can be much more content written about certain items than others, but targeting your audience is a must.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top Landing Page has disappeared from Google Search Console but still shows at the top of Google
Hi, One of the top landing pages in my website has disappeared from GSC Search Analytics results. But I do get a good traffic from that page until now. What might be the reason for GSC to stop showing it on the results?
Technical SEO | | eduapps0 -
E-ccomerce SEO conundrum
I work on the marketing for an eccomerce website. And lately we have been having an issue with the "wrong" page ranking and the right page "being nearly unfindable." For example the product bit o honey - there is a brand page, category page and individual product pages. We want the category page to be the top level bit o honey "hub" page and have placed all of the products onto it. We've written a nice description about Bit O Honey on that page and spent time running social campaigns around that page to try and get social activity on page as well. There have even been a few back links from blogs or reviews onto that category page. It also has the highest page authority among all of the bit o honey pages. But for some odd reason it is always the absolute last result among the 3 options when i search? In fact the only time I can even find it is if I type in about 3 sentences worth of text from that page and it find exact match. I'm really pretty confused as to why the highest page authority page with the most content, activity and link profile, would have the worst ranking capability among the three nearly identical pages.
Technical SEO | | Jonathan_Murrell0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280 -
Moving a blog from unique domain to root /blog/ but on 2 different servers? HELP!
I have a main site hosted on one server, I have the blog hosted on another server - BOTH of which my team has FULL control over. I ultimately want the blog to reside on the root domain: www.mysite.com/blog/ My network team is saying "DNS will not allow this to happen, the resolution will ultimately have to be on blog.website.com" Has anyone out there done this? Is it even possible? HELP!
Technical SEO | | BCA0 -
Basic SEO HTML
Hello Everyone, One place I am weak is coding for SEO. I need to get better. One question I do have is can anyone explain why it's important to place css and java script files in an external file? How do you do this and how do you know if it's already being done? If it has not been done on a site is it hard to go back and do? I understand this is important from a site load time issue Thanks, Bill P.S. Can anyone recommend a resource where I can learn proper html coding for SEO? Thank you!
Technical SEO | | wparlaman0 -
Secondary Menu - nofollow or other strategy?
We have a "secondary main menu" on a site that displays some popular pages of the site. They are in the main navigation of the site as subpages but we wanted to highlight them on every page of the site through this secondary menu. so this secondary menu is the same on every page of the site. So we have the main menu on the top of the site, subpages on the left and this secondary menu below the subpages (in a blue box so they stand out). Is this secondary menu confusing for the structure of the site or negative at all (in relation to robots, not UX)? Should we nofollow these links in the secondary menu? thanks for replies!
Technical SEO | | Motava0 -
When to SEO optimize a blog post?
Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon
Technical SEO | | JonAmar0 -
What is the best top menu linking structure (for SEO) for my site: A or B?
I don't know if these two scenarios are any different as far as SEO is concerned, but I wanted to ask to get an opinion. On my website: http://www.rainchainsdirect.com you can see there is a top menu with "About" "Info" "Questions" etc. Some of these links lead to further pages that are essentially a indeces for multiple further links. My question is: in terms of SEO, is it better to A) have all links (that are now on the pages that the menu links lead to) displayed in a drop down menu directly from the top menu (and bypassing an intermediate page) or B) to have it as it is now where you have to click to an intermediate page (like "rain chain info") to get access to the links (and not have such a large drop down menu) Is there a difference in terms of SEO? In terms of useability it almost seems like a toss up between the two, so if there were better SEO value to one of the other, then I would choose that one. By the way, I know that the way it is structured now is strange, where there is only one drop down that leads to the same page as the top menu item, but that will be fixed, fyi. Thanks!
Technical SEO | | csblev0