Nofollow for reciprocal links?
-
Hi,
We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links.
Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?
-
Hi,
"nofollow" doesn't mean that we don't trust them. We do apply nofollow to just not violate Google policy guideline.
Thanks
-
Hi Alick,
Thanks for the answer. I wonder how Google handles it in all the cases. There are many websites which have reciprocal links being associated professionally but not just for link building. And if we need to "nofollow" them; does it mean that we don't trust them? How come we don't trust our business partners?
-
Hi,
Yes Google doesn't permit to do cross linking - "Link to me and I'll link to you". If those links are no followed then that is fine and also make sure that anchor text should be your brand not any keyword..
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does linking older posts help?
Asking a blogger to add an anchor text into their old post that relates to my niche. does that help with backlinks? does the quality of backlinks determine by how new the post is or the page rank determines all? for example a new post with lesser page rank vs a old post with higher page rank which one is better to put your link on?
White Hat / Black Hat SEO | | andzon0 -
Is there a paid link hierarchy?
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service. Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles? I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something? Thanks, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Being Link Attacked - Should I worry?
Hey, Hope everyone is well. Just a quick question. I hope to get an answer from Google officially (I've asked in their webmaster forums area) but any experience or opinions from the community here would be great. I noticed recently that our site started to get thousands of links from comments in random blogs from all across the web. This is nothing to do with us as we don't "build links". I can only assume it is a competitor trying to get our site hit by the algorithm for a particular search term, as all the anchor text (I estimate about 1,800 links with this anchor text) point to one page on our site that is ranking for that term. I recently removed the website from webmaster tools and re added, due to an unrelated issue about the a video rich snippet not updating, and all the links have just popped up today on there. Is this something I need to worry about? and should I start collecting all these domains and using the disavow tool to block the whole domain of these sites with the comments (some of them seem like genuine sites). There seem to be new ones everyday and it looks to be an ongoing attack as well. Thanks in advance!
White Hat / Black Hat SEO | | JonathanRolande0 -
Links from automated translations can damage the source?
I've a website dataprix.net composed by automated translations in diferent languages from original contents from another website, dataprix.com. Is good for dataprix.com to be linked by the contents of dataprix.net as the source of translated content, or could be considered by Google as a lot of low quality links and result on penalties for dataprix.com?
White Hat / Black Hat SEO | | xiruca0 -
Any e-commerce users recommend an SEO company for link building?
I manage an e-commerce site. I wanted to know if anyone has worked with an SEO company for link-building that they would recommend. I DO NOT want articled directories, bookmarks, etc.. I want real link-building from credible/related sites. If you would give me an idea of the results or the general process they use I would greatly appreciate it. Thank you in advance.
White Hat / Black Hat SEO | | inhouseseo0 -
External links in a global footer
My company runs a real estate site (http://yochicago.com) that features editorial blog and video content. In our footer, we feature links to some of our client sites. That footer is global, i.e., on every page of the site, of which there are thousands. One of our clients has been hit by Google for unnatural links. While I am very aware of them using a network of junk sites (http://www.seomoz.org/q/can-our-white-hat-links-get-a-bad-rap-when-they-re-alongside-junk-links-busted-by-panda), could we be contributing to the problem? Our site has the most links into the troubled site.
White Hat / Black Hat SEO | | mikescotty0 -
Link Building: Location-specific pages
Hi! I've technically been a member for a few years, but just recently decided to go Pro (and I gotta say, I'm glad I did!). Anyway, as I've been researching and analyzing, one thing I noticed a competitor is doing is creating location-specific pages. For example, they've created a page that has a URL similar to this: www.theirdomain.com/seattle-keyword-phrase They have a few of these for specific cities. They rank well for the city-keyword combo in most cases. Each city-specific page looks the same and the content is close to being the same except that they drop in the "seattle keyword phrase" bit here and there. I noticed that they link to these pages from their site map page, which, if I were to guess, is how SEs are getting to those pages. I've seen this done before on other sites outside my industry too. So my question is, is this good practice or is it something that should be avoided?
White Hat / Black Hat SEO | | AngieHerrera0 -
Does anyone know of a good link building case study? A B2B focus would be a plus
Looking for a solid analysis of a white-hat campaign that showed tangible results (if one exists).
White Hat / Black Hat SEO | | RiseSEO0