May integrating my main category page in the index page improve my ranking of main category keyword?
-
90% of our sales are made with products in one of our product categories.
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword.Any thoughts?
-
Your homepage is probably more powerful than your category page and that is why it outranks it.
The category page, if it was strong enough to rank in the top ten, would likely be on the first page of the SERPs with your homepage - or instead of your homepage. That tells me that it lacks strength rather than relevance.
The first thing that I would do is make sure that I have taken advantage of all opportunities to build internal links to the category page. These would be links within paragraph text or a breadcrumb system of links throughout the site.
I often add lots of text to category pages. This can be details about the items shown on the page, relevant information at the top of the page, relevant sidebar information, or supplemental information at the bottom of the page. Use these to make links to relevant secondary pages within the category.
That's what I would do. If that isn't good enough then you need links from external sites to obtain enough power to rank higher.
-
EGOL thanks. Interesting point. I could see how it may slightly increase engagement and how this in turn may be a slight positive factor in ranking, even though the focus of our site is quite obvious already on the index page.
Still my main doubt is whether in having much more comprehensive content on the main keyword on the domain index page instead of having the same content in a category page may as such affect positively ranking of the main keyword in google, considering that google currently lists my root domain homepage instead of my category page in SERP for main keyword. -
If you have a site with a very limited product range (such as the items in your main category), then this might be a good idea. Visitors will see the focus of your business when they land on your homepage and they can dig a little to find ancillary and accessory items.
However, if you offer a lot more than this main category, and the "more" are unrelated items, then making such a heavy emphasis on your homepage might not be a good idea.
Bottom line: I would make this decision based more on customer expectations and where you sales are focused, rather than basing it on an SEO strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
Page Ranking Incorrect According to Moz
Hello, A while ago I published an article on our blog (HERE) and ensured that it meets all Moz's criteria for a good ranking. Moz scores my article at 96%, which is great. However, Google does not show my link anywhere, even that the target keyword has a difficulty score of 5% only. Any idea why this page is not doing good on Google? The article URL is: https://missionquest.org/how-to-choose-a-missionary-service-agency/ The target keyword is: Missionary Service Agency. Thank you for your help. Mission Quest
Intermediate & Advanced SEO | | Mission-Quest0 -
Product pages and rank brain
Hello, On product pages does the content matter or does the presentation and answering the user intent matter more ? I know for informational query content definitely matters but with rank brain, I am thinking that for pages where your present product content doesn't matter as much ? Am I right ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Why is Google no longer Indexing and Ranking my state pages with Dynamic Content?
Hi, We have some state specific pages that display dynamic content based on the state that is selected here. For example this page displays new york based content. But for some reason google is no longer ranking these pages. Instead it's defaulting to the page where you select the state here. But last year the individual state dynamic pages were ranking. The only change we made was move these pages from http to https. But now google isn't seeing these individual dynamically generated state based pages. When I do a site: url search it doesn't find any of these state pages. Any thoughts on why this is happening and how to fix it. Thanks in advance for any insight. Eddy By the way when I check these pages in google search console fetch as google, google is able to see these pages fine and they're not being blocked by any robot.txt.
Intermediate & Advanced SEO | | eddys_kap0 -
Why does my ecommerce category page have such low PA?
I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms. We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here. About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though. Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words. I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements. Does anybody have any ideas about this?
Intermediate & Advanced SEO | | joe-ainswoth0 -
How to check if the page is indexable for SEs?
Hi, I'm building the extension for Chrome, which should show me the status of the indexability of the page I'm on. So, I need to know all the methods to check if the page has the potential to be crawled and indexed by a Search Engines. I've come up with a few methods: Check the URL in robots.txt file (if it's not disallowed) Check page metas (if there are not noindex meta) Check if page is the same for unregistered users (for those pages only available for registered users of the site) Are there any more methods to check if a particular page is indexable (or not closed for indexation) by Search Engines? Thanks in advance!
Intermediate & Advanced SEO | | boostaman0 -
Certain Product Pages Not Indexing
Hey All, We discovered an issue where new product pages on our site were not getting indexed because a "noindex" tag was inadvertently being added to section when those pages were created. We removed the noindex tag in late April and some of the pages that had not been previously indexed are now showing up, but others are still not getting indexed and I'd appreciate some help on why this could be. Here is an example of a page that was not in the index but is now showing after removal of noindex: http://www.cloud9living.com/san-diego/gaslamp-quarter-food-tour And here is an example of a page that is still not showing in the index: http://www.cloud9living.com/atlanta/race-a-ferrari UPDATE: The above page is now showing after I manually submitted it in WMT. I had previously submitted another page like a month ago and it was still not indexing so I thought the manual submission was a dead end. However, it just so happens that the above URL just had its Page Title and H1 updated to something more specific and less duplicative so I am currently running a test to see if that's the problem with these pages not indexing. Will update this soon. Any suggestions? Thanks!
Intermediate & Advanced SEO | | GManSEO0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0