Keyword stuffing on category pages - eCommerce site
-
Hi there fellow Mozzers.
I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing.
The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well.
Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written.
I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?
-
I have a question!
Did you solve this problem? I saw on your page https://www.theis-vine.dk/vin-fra-frankrig/champagne/ that you continue to have keyword stuffing. It is visible with a single search on the page (see Image 2 attached)!Moz On-Page Grader sees only 22 instead of 32, anyway is it keyword stuffing.
Is it important to me if you fix the problem! And it is important for me to understand if this keyword stuffing really hurt in SEO ranking.
I always fix this problem but now I have a problem with a non-plural keyword.
Thank you! Wait for your feedback.
-
That is great to hear Nikolaj
Please feel free to reach out if you have any further questions or concerns.
-Andy
-
Hi Andy.
Thank you very much! This confirms my concern!
I'll be looking to implement these changes asap!
-
Hi Nikolaj,
Thank you for sharing the page.
I do see why this might be a concern and if I were doing this, I would change the text at the top first - 11 occurrences in this small text area is far too much and will be seen by Google as such.
Then there are the listings, and this is where it gets a little more tricky because I don't believe you need to remove everything here - but I would do something with each Champagne title. If I take that first bottle as an example:
Champagne - Brut Origine - Halve
There is no need to have Champagne here - go to the page for that bottle and it doesn't say this. It would be much easier to read if you remove Champagne from each of these headings as the word just gets in the way - you already know you are looking at Champagne, so no need to keep putting it.
Then you have:
Fra Champagne Henri Mondi - again, there is no need to have Champagne here because it is just Henri Mondis, not Champagne Henri Mondi.
Do this with each listing and your page will be much healthier, have a lower word count and with that, much less keyword stuffing.
You were absolutely right to check on this.
-Andy
-
Hi Andy.
Thanks for your response! I see that you would like to see the actual page, and I have no problem sharing it.
It's right here: https://www.theis-vine.dk/vin-fra-frankrig/champagne/
I got into a talk with our SEO guy and we kinda disagree about this - I believe it -could- be a problem and he believes it's absolutely NOT a problem.
-
Hi Nikolaj,
... if it is, in fact, a problem?
Well, if you are noticing poor rankings for these pages in Google, then I think the answer to this is yes.
Is it just MOZ telling you that you are stuffing, or have you had a warning or suggestion in Search Console from Google? Or just poorer rankings?
I honestly think I would need to see the page in order to really have a look at what is going on and how it might be perceived, but it sounds like it could be a problem.
... we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer
By the sounds of it, I am not sure this is the case. If people know they are on a page about champagne, then I am not sure that removing this word from so many listing, would, in fact, cause you a problem.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two sites targeting same keywords (but with different owners)
Hi Guys So we manage a client website doing their seo and ppc The site has become a success so the client has now asked if we would like to create our own site and become an affiliate of theirs The idea is target the same set of keywords etc. My question is - in the world of google is this ok? I know about google penalising same business owners for having two websites targeting the same keyword.... But in this case - the websites are owned by different owners, different hosting, different domain ownership, different analytics code, different code development, different about us Everything is different but I am just a little paranoid that google knows we SEO the clients website Does anyone have any advice? Thanks Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Parallax site with snippets of internal pages on the homepage
Hello, I am working on a parallax site that also has an internal landing page structure. The homepage includes snippets of the existing copy from some of the other internal pages. My question is what can I do to the homepage to prevent duplicate content in this situation? We aren't utilizing the entire landing page on the homepage just a few lines. Would it be possible to place a 'no-index, follow' tag on these sections? Thanks in Advance
Intermediate & Advanced SEO | | Robertnweil10 -
Google de-indexed a page on my site
I have a site which is around 9 months old. For most search terms we rank fine (including top 3 rankings for competitive terms). Recently one of our pages has been fluctuating wildly in the rankings and has now disappeared altogether from the rankings for over 1 week. As a test I added a similar page to one of my other sites and it ranks fine. I've checked webmaster tools and there is nothing of note there. I'm not really sure what to do at this stage. Any advice would me much appreciated!
Intermediate & Advanced SEO | | deelo5550 -
ECommerce keyword targeting: Blog post vs Category page
I'm targeting short head and chunky middle keywords for generating traffic to an ecommerce website. I guess I have two options both with great content: blog posts category pages with content (essentially the blog post). On the basis that it is great content that gets links, I would hope that I could garner links into the heart of the eCommerce website by doing this through option 2: category pages. Any thoughts on blog vs ecommerce category pages for tageting keywords?
Intermediate & Advanced SEO | | BruceMcG0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
My site was number 1 for competetive keyword on Google now completely gone- what should I do?
WHat is the best way to determine if I have somehow been delisted from Google?
Intermediate & Advanced SEO | | TBKO0 -
Should I redirect secondary keyword page
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to. The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
Intermediate & Advanced SEO | | SamCUK0 -
How do Google Site Search pages rank
We have started using Google Site Search (via an XML feed from Google) to power our search engines. So we have a whole load of pages we could link to of the format /search?q=keyword, and we are considering doing away with our more traditional category listing pages (e.g. /biology - not powered by GSS) which account for much of our current natural search landing pages. My question is would the GoogleBot treat these search pages any differently? My fear is it would somehow see them as duplicate search results and downgrade their links. However, since we are coding the XML from GSS into our own HTML format, it may not even be able to tell.
Intermediate & Advanced SEO | | EdwardUpton610