Does Google's algo look at all traffic mediums with regs to onpage metrics or only organic traffic metrics?
-
Hi folks,
This is something I've pondered for a while. I've ask a couple of Googlers but no reponse yet and I don't I'll get one!
In your opinion, do you think Google looks at on page metrics like bounce rate for example from all traffic mediums (organic, paid, email, social referral etc etc) or they only look at on page metrics from organic traffic?
I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's search algo no matter of the referring medium, or do Google only look at onpage metrics on visits which came to the site via organic search as a medium.
Option 1
As a very simplified example: Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from all mediums compared to website B which has a bounce rate of 50% from all mediums.
Option 2
Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from organic traffic only compared to website B which has a bounce rate of 50% from organic traffic only.
I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts.
If you think the also uses one or the other, can you give an insights/proof of one or the other?
For me it would make sense for them only to use onpage metrics from sessions which came from organic seach traffic, but who knows!
Merci buckets,
Gill.
-
No I'm not talking about faking anything.
The question is, does Google asses on page metrics as part of their search algorithm using the onpage metrics from traffic via all mediums, or only traffic via organic as a medium.
Not sure your answer makes much sense. No worries though.
Cheers,
Gill.
-
Hi James,
Thanks for the comment.
You talk very matter of fact!
Do you have any proof of what you are saying?
Cheers,
Gill.
-
Yeah I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's seach algo or do Google only look at onpage metrics on visits which came to the site via organic search.
I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts.
Cheers,
Gill.
-
Hello,
Google definitely has access to the data your are referring, as you can see it in Google Analytics.
My opinion is that there are two major types of sources for the metrics you are referring to: paid (what they can detect) and organic (all organic + what they cannot detect as being paid). It is known that Google AdWords will not influence your organic results directly. It will only benefit you as detailed here: https://moz.com/community/q/can-adwords-increase-organic-traffic
Although I have no proof, I think that Google takes into consideration the organic metrics with priority. I also think that paid campaigns, although they cannot do much good, they could possibly harm your organic if during the paid campaign your site performs very poorly. After all, there is a Quality Score indicator which influences the cost per click so there has to be some kind of connection between the analysis in AdWords and what Google thinks of your page.
All this being said, I would love to see anyone come up with some data sets tested in respect with your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use 'Click here' as an inbound link for my cornerstone content?
Hello Should I use 'Click here' as an inbound link for my cornerstone content? Example: For a full selection of our Facebook Event Attendee packages, please click here. OR Example: Please click the following link for a selection of our Facebook Event Attendee packages. This is my product page to help you better understand the context: LikeChimp
On-Page Optimization | | xdunningx0 -
Google Mobile usability issues
Hi,
On-Page Optimization | | MProenca
I received a mail from Google to "Fix mobile usability issues found on http://miguel-proença.com/ ". I've changed to a responsive design and all site pages are now mobile-friendly. However, on webmaster tools the usability issues still appear. Does anybody have a solution to this ? Thanks0 -
My site's articles seem to never show up in Google.
This is in regards to a previous post that was answered for me:
On-Page Optimization | | Ctrl-Alt-Success
http://moz.com/community/q/my-site-s-name-not-ranking-in-google I was talking to a friend and he suggested I try to type in an article in google with the exact name followed by my site's domain name without the .com For example, I have an article entitled: "MULTITASKING IS BAD FOR YOU, MKAY?" Obviously it's a title most would not word in that way. I typed it in and followed it up with my site's domain minus .com. So "MULTITASKING IS BAD FOR YOU, MKAY? ctrl-alt-success" But I'm not even getting listed in the search. There's got to be something I'm missing. I understand backlinks are important for ranking, but when I'm trying to find an exact match along with my site's url minus the .com? I just have this strong hunch that something is awry. NOTE: It seems this is only with google. If I use Bing or Yahoo, it comes up just fine.0 -
How to optimize Google Places listing?
I have a couple friends who need more traffic from their Google Places listing. They are in very niche businesses. One is a home remodeling contractor and one is a music teacher. Does anyone know some good services to help optimize their listings? I feel I've helped them out as much as I can by getting real reviews to their Google Places page. But I feel that someone who's had the experience in Google Places optimization can pick up on something I'm overlooking.
On-Page Optimization | | RicktheMarkt0 -
Website redesign and it's impact on ranking
Hey Everyone, I have had a website in place for over 7 years and I am now at the point where I need to implement a redesign in order to sell our product more effectively. -URL's will stay the same
On-Page Optimization | | Justin45
-Content will change but be very similar page-to-page
-Title & Meta tags will remain the same I'm planning on taking the site from a non-backend site to a wordpress site so the navigation will change. Does anyone foresee that this change will have any dramatic effect on site ranking? Thank You!0 -
I have home tab in 2 menu's which calls the same hompage article. How do I get over this
I am getting duplicate content for this article. I need 'home' tab on two menus.
On-Page Optimization | | rajendraksh0 -
Same email address for two google places?
Should I use the same email address for two offices in two different locations for google places registration or am I better off using two different email addresses?
On-Page Optimization | | VivaArturo0 -
Changing page titles and google penalties?
I just recently learned that changing your page title earns you a google penalty. Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles. Does anybody know how long this google penalty lasts? is it forever? or just temporary?
On-Page Optimization | | adriandg0