Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce New & Refurbished with multiple versions of refurbished
-
I am working with a website that sells new and multiple grades of refurbished power tools
- New
- Refurbished Grade A (top quality refurbished)
- Refurbished Grade C (had a few more scuffs but in perfect working order)
- Refurbished Grade D (no warranty / as is conditions, typically for parts)
How would you create the Products and URL structure?
Since they are all technically different products they have their own sku in magento.
Would you combine them into one URL with different product options? or would you give each product version its own url (New, Grade A, Grade C, Grade D)
Thanks! -- Steven
-
Thanks so much for your time, information & reply.
I had not thought about schema having a OfferItemCondition option. I think that could help differentiate the pages.
These are all fairly popular tools, stuff you can buy at home depot with prices between $50 & $350.
Here is the site if I can post a link https://bigskytool.com/hitachi-reconditioned-tools.html
As much as separate URLs will be more to manage I think it may be best.
- New vs Refurbished are two definitely different products.
- When we run a sale on a particular Grade, I need a way to link directly to that grade
- When we run adwords and google merchant center, we need a way to filter our just refurbished or just new.
Here is what I am thinking as of now
New - Unique URL with self referencing canonical URL.
Schema of OfferItemCondition of NewGrade A - Unique URL with self referencing canonical URL
Schema of OfferItemCondition of RefurbishedGrace C - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedGrace D - Unique URL with canonical URL pointing to Grade A
Schema of OfferItemCondition of RefurbishedThis would make the distinction between New and Refurbished Products
Then in Refurbished products there will be duplicate content but hopefully the canonical URLS should help.
Ideally Google would rank the New Page for when someone searches for the product and Google would rank the "Grade A" product page when they search for the Refurbished version.
I will essentially have 4 pages with very similar content, hopefully the canonical URLs and Item OfferCondition will help the search engines know, which (two) versions of the page I think is important.
I will also have prominent links that show the different grades with the different prices in the product description to help with human usability.
Any flaws with this logic? or better approaches?
Amazon sort of gets into this with books, there is one book but it can come in multiple formats Paperback, Hardcover, Kindle, Audible, AudioCD
Thanks! -- Steven
-
Hi Steve,
This is a great question. I think it depends entirely on how much search volume there is surrounding the other variants for "refurbished" parts. If there's a reasonable amount, I'd recommend giving them their own URLs. I know this is harder because if they are substantively similar, producing unique content could be more difficult. I believe you can use schema.org markup to indicate "condition" [http://schema.org/OfferItemCondition] - This would help search engines understand that these items are unique from each other in important ways.
As long as it was clear to both humans and search engines that these power tools are uniquely different from each other in some way, I'd opt for the separate URLs and optimize them for long-tail terms.
If the only difference were color, say a power tool came in red or black, then maybe I would consider making these attributes that didn't necessarily influence the URL. Again there would be the caveat of search volume. If there was significant search volume for different colors, than having separate URLs and schema markup for each would be the way to go.
This is a similar type of question eCommerce site merchandisers (and SEOs!) ask themselves when strategizing how to handle faceted navigation. What combinations of facets warrant their own URLs and which ones do not? I would let search demand guide your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One domain - Multiple servers
Can I have the root domain pointing to one server and other URLs on the domain pointing to another server without redirecting, domain masking or HTML masking? Dealing with an old site that is a mess. I want to avoid migrating the old website to the new environment. I want to work on a page by page and section by section basis, and whatever gets ready to go live I will release on the new server while keeping all other pages untouched and live on the old server. What are your recommendations?
Intermediate & Advanced SEO | | Joseph-Green-SEO0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | | the-gate-films1 -
Display:None CSS & SEO
Hi A while back I was told that using the display:none tag to hide content you want minimised is bad for onpage SEO - is this the case? It's not that we want to hide it from Google, we just don't want it taking up a huge amount of space on product pages. I have found some of these on our site, and want to know how bad they are. Is the content under the tag going to be ignored? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Multiple Authors Google + Authorship
Hello, I took a look through past questions but can't seem to find a definitive answer on setting up Google + Authorship credit (for multiple authors) using a Wordpress blog. Has anyone had experience setting this up? Or could you recommend solid reading/research? I took a look at a couple of Wordpress plug in's but just found them very confusing (so did our IT contact who will ultimately be setting up code for this.) Any direction or advice is appreciated.
Intermediate & Advanced SEO | | SEOSponge0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0