Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Event Schema for Multiple Occurrences
-
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page.
I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between.
Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.
-
That does sound tricky. Maybe you could consider them to be sub-events
... but I am unsure as to whether subEvents can have specified dates (start / end)
I might look more to something like EventSeries
"An EventSeries is a collection of events that share some unifying characteristic. For example, "The Olympic Games" is a series, which is repeated regularly. The "2012 London Olympics" can be presented both as an Event in the series "Olympic Games", and as an EventSeries that included a number of sporting competitions as Events.
The nature of the association between the events in an EventSeries can vary, but typical examples could include a thematic event series (e.g. topical meetups or classes), or a series of regular events that share a location, attendee group and/or organizers."
This would seem to be a better schema to use in your situation.
This is the JSON-LD example of implementation from Schema.org:
- https://d.pr/f/WDYKni.txt (TXT file)
It looks like it could be re-engineered to do what you want
Whilst Google don't explicitly state that they support EventSeries yet, IMO their documentation cycle for what they do support is wildly out of whack. I have seen front-end instances of them experimenting with loads of schema that isn't in their official documentation. As such I wouldn't be overly, dramatically bothered by that. At the end of the day, the home of schema is Schema.org. I actually often push for schema which Google don't explicitly state that they cover, and I'm often pleasantly surprised
It doesn't always yield fancy rich-snippets, but it does help Google to gain contextual awareness and rank pages more appropriately. In fact you can read about that here: https://www.searchenginejournal.com/google-follow-our-structured-data-requirements-to-ensure-rich-result-eligibility/329679/
"Independently, you’re always welcome to use structured data to provide better machine readable context for your pages. Which may not always result in visible changes, but can still help our systems to show your pages for relevant queries."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
How to find correct schema type
Dear Moz members, I m currently working on schema optimizations of my website casinobesty.com which review online casino websites. I have a doubt which schema itemReviewed type I have to use in the review pages. Currently I m using type as "Game" but I m not sure it is correct. "description": "",
Intermediate & Advanced SEO | | CongthanhThe
"itemReviewed": {
"@type": "Game",
"name": "LeoVegas Casino",
"url": "https://casinobesty.com/casino/leovegas-casino/"
}, Thank you1 -
ECommerce product listed in multiple places, best SEO practice?
We have an eCommerce site we have built for a customer and the products are allowed to appear in more than one product category within the web site. Now I know this is a bad idea from a duplicate content point of view, But we are going to allow the customer to select which out of the multiple categories the product appears in will be the default category. This will mean we will have a way of defining what the default url is for a product. So am I correct in thinking all the other urls where the product appears we should add a rel canonical to these pages pointing to the default url to stop duplicate content? Is this the best way?
Intermediate & Advanced SEO | | spiralsites0 -
Bing flags multiple H1's as an issue of high importance--any case studies?
Going through Bing's SEO Analyzer and found that Bing thinks having multiple H1's on a page is an issue. It's going to be quite a bit of work to remove the H1 tags from various pages. Do you think this is a major issue or not? Does anyone know of any case studies / interviews to show that fixing this will lead to improvement?
Intermediate & Advanced SEO | | nicole.healthline0 -
Multiple 301 Redirects for the Same Page
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
Intermediate & Advanced SEO | | Travis-W
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!0 -
Url structure for multiple search filters applied to products
We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?
Intermediate & Advanced SEO | | boxcarpress0 -
Hosting images on multiple domains
I'm taking the following from http://developer.yahoo.com/performance/rules.html "Splitting components allows you to maximize parallel downloads. Make sure you're using not more than 2-4 domains because of the DNS lookup penalty. For example, you can host your HTML and dynamic content on www.example.org and split static components between static1.example.org and static2.example.org" What I want to do is load page images (it's an eCommerce site) from multiple sub domains to reduce load times. I'm assuming that this is perfectly OK to do - I cannot think of any reason that this wouldn't be a good tactic to go with. Does anyone know of (or can think of) a reason why taking this approach could be in any way detrimental. Cheers mozzers.
Intermediate & Advanced SEO | | eventurerob0 -
Multiple Domain names pointing at one website
Hello, A collegue has asked if we can buy multiple domain names which contain keywords and point them at our website. Is this good practise or will it be seen as spam? Will these domains actually get ranked? I'm sure I'm not the first person to raise this but can't seem to find any questions and answers about this. Thanks Mark
Intermediate & Advanced SEO | | markc-1971830