Google Adwords - Keyword Avg Cost Per Click
-
Hi
Is there away to get the history of the Avg cost per click for a keyword?
-
Hey Cocoonfxmedia!
Are you referencing a specific keyword that you are currently bidding on (AdWords, Bing Ads, etc.), or are you asking in regards to keywords that you are not advertising on currently?
If you're asking about a keyword that you're bidding on, you can pull that data through the relevant report. You can see your own average cost per click on a keyword level, but not any one else's. If you're not bidding on a keyword, you cannot see the data for that keyword.
The top of page bid estimates will give you a bit of insights on the average click cost. It's not perfect, but using it relative to other keywords bid estimate data can provide some insights. (i.e. Keyword A is 2x Keyword B)
Let me know and I'll help you out further!
Thanks!
Trenton -
You can divide the paid traffic with the amount of money spent in a given period. Then you'll get the average cost per click for all keywords. You can then play with the percentage of the certain KW's to get the estimated cost per click.
-
Hi,
No there is no way.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website can't break into Google Top100 for main keywords, considering 301 Redirect to a new domain
A little background on our case. Our website, ex: http://ourwebsite.com was officially live in December 2015 but it wasn't On-Site optimized and we haven't done any Off-site SEO to it. In April we decided to do a small redesign and we did it an online development server. Unfortunately, the developers didn't disallow crawlers and the website got indexed while we were developing it on the development server. The development version that got indexed in Google was http://dev.web.com/ourwebsite We learned that it got indexed when we migrated the new redesigned website to the initial domain. When we did the migration we decided to add www and now it looks like: http://www.ourwebsite.com Meanwhile, we deleted the development version from the development server and submitted "Remove outdated content" from the development server's Search Console. This was back in early May. It took about 15-20 days for the development version to get de-indexed and around 30 days for the original website (http://www.ourwebsite.com) to get indexed. Since then we have started our SEO campaign with Press Releases, Outreach to bloggers for Guest and Sponsored Posts etc. The website currently has 55 Backlinks from 44 Referring domains (ahrefs: UR25, DR37) moz DA:6 PA:1 with various anchor text. We are tracking our main keywords and our brand keyword in the SERPs and for our brand keyword we are position #10 in Google, but for the rest of the main (money) keywords we are not in the Top 100 results in Google. It is very frustrating to see no movement in the rankings for the past couple of months and our bosses are demanding rankings and traffic. We are currently exploring the option of using another similar domain of ours and doing a complete 301 Redirect from the original http://www.ourwebsite.com to http://www.ournewebsite.com Does this sound like a good option to you? If we do the 301 Redirect, will the link-juice be passed from the backlinks that we already have from the referring domains to the new domain? Or because the site seems "stuck," would it not pass any power to the new domain? Also, please share any other suggestions that we might use to at least break into the Top 100 results in Google? Thanks.
Intermediate & Advanced SEO | | DanielGorsky0 -
None branded keyword Sitelink?
Hi Friends I have sitelink when people search my brand. Can I have another sitelink for none branded keyword that my site is more than 1 year top of google position?
Intermediate & Advanced SEO | | vahidafshari450 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
Can I Refine My Keyword List to Highlight Top (15) Keywords?
My client is wondering if I could provide him with a list of his site's 15 Top performing SEO keywords. However, based on the layout of everything I've used here on SEOMoz, I don't believe that's possible. Or, am i incorrect? Can you indeed come up with a list of Top (XX) SEO keywords for a given time period, for a campaign/website? Thanks ahead of time.
Intermediate & Advanced SEO | | BrandLabs0 -
My own brand name disappeared from google?
Hi, about 20-30 hours ago my own brand name disappeared from google results (We redirected old domain to new one about a month ago) My website is: www.websiteplanet.com If you search for Website Planet in google you will not find our homepage any longer.
Intermediate & Advanced SEO | | Ouzan
Not only that the brand name disappeared but we also dropped in rankings and lost about %50 of the organic traffic we had. It's important for me to say that we have never done any sort of blackhat or even greyhat SEO, at all. I could probably come up with many ideas of why it happened but maybe one of you mozzers already experienced this and could enlighten me. Will really appreciate any kind of response/help. Thanks.0 -
How to Improve or Recover Google Image Search Performance (Queries, Impressions, Clicks)?
I want to improve or recover Google image search performance for my eCommerce website. My website was working well in Google image search but, I found negative performance since implementation of CDN for all images. Before CDN my image path was as follow. http://www.vistastores.com/media/catalog/product/cache/1/image/265x/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg After CDN my image path is as follow. http://lghttp.11720.nexcesscdn.net/805298/images/media/catalog/product/cache/1/image/900x800/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg I can see that, Google image search performance is going down after set up CDN on my website. Because, all images are available on external server. So, How to recover Google image search performance after CDN or any idea to improve performance? 6871173584_a85e22ce1c_b.jpg
Intermediate & Advanced SEO | | CommercePundit0 -
Will this get penalized by google?
I had a thought recently, and perhaps it is a pretty bad thought, but i don't see the flaw in it, or how google would really detect it, so please correct me where I am wrong here. Say we ran some sort of marketing campeign and through that campeign we created about 100 extra pages on our domain. A lot of these pages are heavily shared on facebook, twitter, google+ etc. These pages also have several backlinks here and there. Now this campaign is over and so these pages no longer seem relevant to us. If we were to add 301 redirects to all these pages, to three different (and unrelated) internal pages (our primary targets) would this pass all the accumulated link juice on to those three target internal pages? Or would this behaviour get penalized by google?
Intermediate & Advanced SEO | | adriandg0