Minimum amount of content for Ecommerce pages?
-
Hi Guys,
Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page.
Based on this study by Backlinko the more content the better:
http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png
Would you say this is true for e-commerce pages, for example, a page like this:
http://www.theiconic.com.au/yoga-pants/
What benefits would you receive with adding more content?
Is it basically more content, leads to more potential long-tail opportunity and more organic traffic?
Assuming the content is solid and not built just for SEO reasons.
Cheers.
-
Adding more content to the page is essential, but I think you may need to have better "Defined Content Sections."
Refer to this article:
https://searchengineland.com/single-page-websites-seo-182506Examples of pages with few contents:
http://kmblegal.com.au/
https://aussietruckerhats.com.au/ -
Please note that this question was duplicated at https://moz.com/community/q/minimum-amount-of-content-for-ecommerce-pages-2#question_97951. The duplicate was closed to new responses; any new responses to this question should be made in this thread.
Thanks for your understanding!
Christy
-
Hey there,
As you've said - the content is not built just for SEO reasons.
The content is just the opportunity to write more KW's but it has to look natural in the end. The main purpose of your website is to sell so adjust the content according to UX with an appealing CTA. The more content is not always better as far as it could drive attention the wrong direction.
If you look at the articles here at MOZ, most of them are about 1.200 words which wouldn't make much sense for an e-commerce site. Just look at Amazon and do the same in the better way.
This article might also help you.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
I am really surprised to see this page is ranking like crazy even the content is very thin
https://www.hackerearth.com/blog/artificial-intelligence/artificial-intelligence-101-how-to-get-started/ We are ranking for 121KW for this page. And 22KW are ranking in the 1-3 position. I am not able to understand why will it rank like anything. Considering that it has just 4 inbound links. Will some help me to understand this mystery. When we try to write a good in-depth content then we are not ranking but for such content, we are doing fairly good.
Intermediate & Advanced SEO | | Rajnish_HE1 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Duplicate Content Dilemma for Category and Brand Pages
Hi, I have a online shop with categories such as: Trousers Shirts Shoes etc. But now I'm having a problem with further development.
Intermediate & Advanced SEO | | soralsokal
I'd like to introduce brand pages. In this case I would create new categories for Brand 1, Brand 2, etc... The text on categories and brand pages would be unique. But there will be an overlap in products. How do I deal with this from a duplicate content perspective? I'm appreciate your suggestions. Best, Robin0 -
Same content pages in different versions of Google - is it duplicate>
Here's my issue I have the same page twice for content but on different url for the country, for example: www.example.com/gb/page/ and www.example.com/us/page So one for USA and one for Great Britain. Or it could be a subdomain gb. or us. etc. Now is it duplicate content is US version indexes the page and UK indexes other page (same content different url), the UK search engine will only see the UK page and the US the us page, different urls but same content. Is this bad for the panda update? or does this get away with it? People suggest it is ok and good for localised search for an international website - im not so sure. Really appreciate advice.
Intermediate & Advanced SEO | | pauledwards0 -
Duplicate Content Warning For Pages That Do Not Exist
Hi Guys I am hoping someone can help me out here. I have had a new site built with a unique theme and using wordpress as the CMS. Everything was going fine but after checking webmaster tools today I noticed something that I just cannot get my head around. Basically I am getting warnings of Duplicate page warnings on a couple of things. 1 of which i think i can understand but do not know how to get the warning to go. Firstly I get this warning of duplicate meta desciption url 1: / url 2: /about/who-we-are I understand this as the who-we-are page is set as the homepage through the wordpress reading settings. But is there a way to make the dup meta description warning disappear The second one I am getting is the following: /services/57/ /services/ Both urls lead to the same place although I have never created the services/57/ page the services/57/ page does not show on the xml sitemap but Google obviously see it because it is a warning in webmaster tools. If I press edit on services/57/ page it just goes to edit the /services/ page/ is there a way I can remove the /57/ page safely or a method to ensure Google at least does not see this. Probably a silly question but I cannot find a real comprehensive answer to sorting this. Thanks in advance
Intermediate & Advanced SEO | | southcoasthost0 -
Are links to on-page content crawled / have any effect on page rank?
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a> <a name="something"></a> <a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content. There are also other links on this page that link to other pages. A few questions: Googlebot arrives on the page. Does it crawl links that point to anchors on the same page? When link juice is divided among all the links on the page, do these links count and page rank is then lost? Thanks!
Intermediate & Advanced SEO | | anthematic0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0