Pagination & SEO
-
Hi
We have automatically created brand pages based on which brand they have in their attributes.
At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination.
Example:
http://www.key.co.uk/en/key/brand/manutan?page=1
http://www.key.co.uk/en/key/brand/manutan?page=2
http://www.key.co.uk/en/key/brand/manutan?page=3
Should we do any of the following - which I've found in an article:
-
Put no follow on all links located on pagination pages
-
Should we no index these pages as they are wasting crawl budget?
- Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority.
Or does anyone else have any tips on how to handle these pages?
Thank you!
-
-
Hi Becky, has Logan helped answer your questions? If so, please mark the questions as 'good answer' to close it out. Thanks!
-
Becky,
The parameters that denote the page are going to make this a bit more difficult, but what you should do is markup the pages with rel next/prev tags. You can read more on that here: https://moz.com/blog/seo-guide-to-google-webmaster-recommendations-for-pagination
You'll also want to configure the parameters in Google Search Console. Under the Crawl menu on the left, the last option is URL Parameters. Chances are the page parameter already shows up here, but you can use this feature of GSC to specify what the parameter does. Just click Edit in the furthest right column and choose 'Yes: Changes, reorders, or narrows page content' and then 'Paginates'. Next, just select which URLs with that parameter you want Google to crawl and you're all set.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
Duplicate ecommerce sites, SEO implications & others?
We have an established eCom site built out with custom php, dedicated SERPs, traffic, etc.. The question has arisen on how to extend commerce on social and we have found a solution with Shopify. In order to take advantage of this, we'd need to build out a completely new site in Shopify and would have to have the site live in order to have storefronts on Pinterest and Twitter. Aside from the obvious problem with having two databases, merchant processing, etc, does anyone know whether there are SEO implications to having two live sites with duplicate products? Could we just disavow a Shopify store in Webmaster Tools? Any other thoughts or suggestions? TIA!
Intermediate & Advanced SEO | | PAC31350 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
Pros & Cons of Switching Your Main Domain to Mask Links & Combat EMDs
Hello Mozzers, I'd love to receive some advice for a client of mine and insights you may have regarding pros and cons on changing your main domain to mask links. Within a competitive niche there are about 4 different sites that routinely rank 1-4. Our site crushes all three on just about all metrics except we have a high volume of nofollow links and our site remains at #4. Our site is much older so we have significantly more links than these smaller sites, including pre-penguin penalty spammy links (like blog comments that make up 50+ nofollow links from 1 comment per domain). Obviously we are attempting to remove any toxic links and disavow, however the blog comment nofollow links skew our anchor text ratio pretty intensely and we are worried that we aren't going to make a dent in removing this type of links. Just disavowing them hasn't worked alone, so if we are unable to remove the bulk of these poor quality links (nofollow, off-topic anchor text, etc..) we are considering 301 redirecting the current domain to a new one. We've seen success with this in a couple of scenarios, but wanted to see other insights as to if masking links with a 301 could send fresh signals and positively effect rankings. Also wanted to mention, 2 of the 3 competitors that outrank us have EMD's for the primary keywords. Appreciate your time, insights, and advice on this matter.
Intermediate & Advanced SEO | | Leadhub0 -
Exit Popups Impact On SEO
Hi looking for any research on the impact of using exit popups (when a visitor is exiting the site), and the impact on it from SEO perspective. Regards, Mike
Intermediate & Advanced SEO | | MBASydney0 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
The format for image SEO
Hi there. After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages. I however have a question. If the page is Meta titles the following: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech And this particular page contains five images which are each variants of this product, how is it best to SEO them? Would you go with the: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side and so on... Or would this result in keyword stuffing with Google's new over-optimisation rules. Would it be better to rename them so they are all individual? I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename. Am I on the right track? If you need the page: http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html
Intermediate & Advanced SEO | | onlineforequine0 -
What are the SEO implications of a CNAME?
(please ignore ridiculousness of hypothetical situation) Lets say Amazon had a food division which was at food.amazon.com. I partnered with Amazon's food division and now food.amazon.com will point to my website (food.com). Amazon adds a CNAME record so food.amazon.com resolves to food.com. If food.amazon.com has built up significant page rank / domain authority, will food.com be getting those benefits? Also, lets say food.amazon.com/rice has a lot of PR / authority -- will food.com benefit from the value of those internal pages?
Intermediate & Advanced SEO | | chadburgess0