Facebook Instant Articles - will it hurt SEO?
-
I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on my website and also submit it to Facebook IA? Will it register as duplicate content in Google?
Could it have other benefits/risks?
-
Donald is right, here's an article on the Search Engine Journal website that might be helpful in getting you started, it was published about a year ago but should still hold true. It talks mainly about the potential secondary benefits of adopting IA, in terms of having a cleaner setup and therefore potentially ranking better, but those improvements also give some clue as to the hoops you may need to jump through.
-
Instant articles are very similar to amp. They are not hosted by facebook. Facebook pulls a stripped down version of the article through rss. When a link is posted to facebook and a user on a mobile device reads the article they are delivered the IA version. So the article loads fast and Is unencumbered. So, because Facebook is only showing the same article from your website it is not duplicated. So it will not hurt SEO efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook got rid of "Invite" from page likes?
Hi guys. Just found out "awesome" update from facebook - no way to invite people who liked page post. Anyone else seeing this? Anymore info? https://www.facebook.com/regexseo/posts/993562270758881 https://www.reddit.com/r/socialmedia/comments/4nopz5/did_facebook_just_end_the_ability_to_invite_page/
Social Media | | DmitriiK0 -
Facebook and Google+ Not Properly Picked Up
Hello, I have been having issues for some time now getting my Google+ and Facebook activity to show in the social media section of site explorer. Was anyone else having this same issue? I have verified my website to both pages and the Facebook page receives a considerable amount of traffic so it is very confusing to me. Any help is much appreciated. Thank You Steve
Social Media | | steve2150 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Leveraging Facebook to Increase Domain Authority
We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
Social Media | | bloomnation0 -
Facebooking and Liking - Whis is best SEO practice for Rankings
Hi everyone! , i am a rookie with SEO. I have a very specific question for which i would love to hear your opinions on this. I have a facebook fan page about my company. We try to post quality stuff in regard to the industry we are in. However, we are social people, and i have seen improvements whenever we post more "social" topics such as TGIF, Photos, DIY themes. My question is (Actually two questions) : Is there a direct correlation or metric between rankings and "likes", the size of your facebook community ? If so, which has more power or effect on rankings. Facebook Likes generated from your website , or General Likes of posts within your existing community. Hope to hear from ya! Every advice is good advice. Regards Jesus D Aceromart
Social Media | | JesusD0 -
Youtube and SEO
Hello, For a game site I would like to use Youtube for SEO purposes. And I need a little advice on this. How would you use these video's without spamming? There are a lot of tactics to use Youtube. Create channel and put your desired url in the profile (link back to your site), Put your desired url in in the description of the video (link back to your site), Put the created youtube video also on your own site to drive traffic to youtube, and back. And get views. Put a created channel on your own site to drive traffic to youtube, and back. And get views. Other tactics I don't know.... Can someone advice me what tactics I can use without spamming, I'm afraid that if I use combinations of the above mentioned tactics I get an unnatural linkprofile.... Thank you in advance. Regards, Thomas
Social Media | | ThomasH0 -
Facebook Timeline Apps
Hello, I was just wondering pretty much what the difference between a static HTML page for your timeline is and what the apps are. Is this something that is going to be wildly popular. What should one focus on when creating these static pages or custom apps? It seems like outreach and insights is going to be big for Timeline as well. What are the best practices for switching over in a timely manner while staying somewhat slightly ahead of the game?
Social Media | | imageworks-2612901 -
Are Facebook tabs searchable? Is this duplicate content?
What if a partner brand wants to post the full text of a story on one of their FB tabs, Please advise whether this would be duplicate content, thanks!
Social Media | | bonnierSEO0