Top-10 ranked site dropping in/out of Google index?
-
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes.
The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course).
The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index.
Imagine you are searching for our product category, "category".
- If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category.
- If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.)
What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day.
-
Hi hoosteeno,
It's obviously tricky to diagnose specific technical issues in the abstract, without looking at the specific site, but here are some resources and ideas that might help:
- Rand recently talked about ranking fluctuations on whiteboard Friday - that'll be worth checking out
- Major site redesigns can cause quite a bit of fluctuation, but you don't want to wait around to find out weeks or months later that there is a technical issue, so I would suggest working through this checklist
- It's worth checking whether you have accidentally caused a load of new on-site duplicate content with the recent work - that's one other thing that could cause weird in / out fluctuations
Hope something there helps. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a metadata issue. My site crawl is coming back with missing descriptions, but all of the pages look like site tags (i.e. /blog/?_sft_tag=call-routing)
I have a metadata issue. My site crawl is coming back with missing descriptions, but all of the pages look like site tags (i.e. /blog/?_sft_tag=call-routing)
Intermediate & Advanced SEO | | amarieyoussef0 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Why is a site no longer being indexed by Google after HTTPS switch?
A client of ours recently had a new site built and made the switch to HTTPS. We made sure to redirect all of the HTTP pages to HTTPS and submitted a new sitemap to Google. GWT says the sitemap was submitted successfully but only 4 pages have been indexed where there should be over 2000. This has led to a plummet of organic traffic and we can't find the issue. Has anyone else had issues/success with doing a HTTPS switch that knows how to fix this problem?
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Huge Google index on E-commerce site
Hi Guys, I got a question which i can't understand. I'm working on a e-commerce site which recently got a CMS update including URL updates.
Intermediate & Advanced SEO | | ssiebn7
We did a lot of 301's on the old url's (around 3000 /4000 i guess) and submitted a new sitemap (around 12.000 urls, of which 10.500 are indexed). The strange thing is.. When i check the indexing status in webmaster tools Google tells me there are over 98.000 url's indexed.
Doing the site:domainx.com Google tells me there are 111.000 url's indexed. Another strange thing which another forum member describes here : Cache date has been reverted And next to that old url's (which have a 301 for about a month now) keep showing up in the index. Does anyone know what i could do to solve the problem?0 -
Google Ranking Wrong Page
The company I work for started with a website targeting one city. Soon after I started SEO for them, they expanded to two cities. Optimization was challenging, but we managed to rank highly in both cities for our keywords. A year or so later, the company expanded to two new locations, so now 4 total. At the time, we realized it was going to be tough to rank any one page for four different cities, so our new SEO strategy was to break the website into 5 sections or minisites consisting of 4 city-targeted sites, and our original site which will now be branded as more of a national website. Our URL structures now look something like this:
Intermediate & Advanced SEO | | cpapciak
www.company.com
www.company.com/city-1
www.company.com/city-2
www.company.com/city-3
www.company.com.city-4 Now, in the present time, all is going well except for our original targeted city. The problem is that Google keeps ranking our original site (which is now national) instead of the new city-specific site we created. I realize that this is probably due to all of the past SEO we did optimizing for that city. My thoughts are that Google is confused as to which page to actually rank for this city's keyword terms and I was wondering if canonical tags would be a possible solution here, since the pages are about 95% identical. Anyone have any insight? I'd really appreciate it!0 -
Sudden Index drop, but traffic increased?
Here are the numbers- Pages submitted on sitemap- About 18k Total Pages indexed on 12/30- About 250k Total Pages indexed on 1/6- About 81k We made no site changes in that week, why the sudden drop? Also why is total pages indexed so much higher than sitemap?
Intermediate & Advanced SEO | | EcommerceSite0 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
Google.ca vs Google.com Ranking
I have a site I would like to rank high for particular keywords in the Google.ca searches and don't particularly care about the Google.com searches (it's a Canadian service). I have logged into Google Webmaster Tools and targeted Canada. Currently my site is ranking on the third page for my desired keywords on Google.com, but is on the 20th page for Google.ca. Previously this change happened quite quickly -- within 4 weeks -- but it doesn't seem to be taking here (12 weeks out and counting). My optimization seems to be fine since I'm ranking well on Google.com: not sure why it's not translating to Google.ca. Any help or thoughts would be appreciated.
Intermediate & Advanced SEO | | seorm0