INTERNAL LINKS strategy on our website
-
Hi Moz-ers,
Currently doing an audit of our website. I have two questions on links. How can I see the current state of my internal links?
Also, how can I improve our internal links on the website?
- what is a good framework to follow
- what should I avoid
Thanks, looking forward to learning more on Moz!
Eric -
The "learn more" bit is a good point. I see it on a lot of successful blog sites. I think it makes the user experience better as it allows you to present your site in a structured way. Better experience then means better conversion rates for whatever you're trying to achieve!
-
I should probably be doing the same thing as Eric with my site. What is silo and why is it a good strategy? Also wondering if it's better to have anchor text links or to use "Learn More" buttons? Not sure if that matters for SEO or if it's more just about what works well for the consumer? Thanks!
-
Hi Andy,
I think I understand what you mean. It is important to think about the website in the perspective of consumers. How they experience the site and what links are useful to them on what pages. This will include getting rid of broken links.
Search console account is something new for me. Will try and understand that too
-
Thanks Justen, this is my first time hearing about the SILO structure so that is really helpful!
-
Hi Eric,
There isn't a framework as such for internal linking but a silo structure would make the most sense as Justen has already said.
It is important to know what you want to do first of all though - don't just have a site with lots of blogs and randomly add links through to other internal pages. Understand what you want to do - use something like MindMup to help you visualise what you are trying to achieve.
You can check out your Search Console account to have a look at how your site is currently linked - Under Search Traffic, choose Internal Links.
-Andy
-
Hi Eric,
What do you mean by seeing the current state? You could execute an audit using the OSE, or Screaming Frog to check if there's any weird redirect chains or 404's. As for structure i would recommend SILO structure. You could use this info for reference: http://webris.org/how-to-create-website-silos-for-seo/
I hope this is of any use to you.
Justen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopfiy Technical SEO: Internal Linking Structure
Hi Community, While Shopify’s canonical tag properly points to the preferred version of the URL (i.e./product/product-title), internal links still point to the various non-canonical versions throughout the site. For example, in collection pages, each product thumbnail links to non-canonical URLs (i.e. /collection/collection-title/products/product-title). I know it is not good as we have to keep the linking consistent. So, I read a blog post by Moz and changed the internal link to the canonical URL(i.e./product/product-title). My change is from{{ product.url | within: collection }} to {{ product.url }}. Very interestingly, I can manage the change for some collections but some collections don't work. Can you please suggest how I can change fix the linking for all collection pages? One of the collection example that works: https://shopmtn.eu/collections/dirty-rigger ; One of the collection example that doesn't work: https://shopmtn.eu/collections/truss My Shopify Template: Parallax. THANK YOU VERY MUCHbN1Heqq zoyDPco
Intermediate & Advanced SEO | | Insightful_Media0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
GWT - Links to website - Are they accurate
Hi I am looking at GWT more and more and I starting not to believe the information within it. For example we had a link on XYZ.com say 6 months ago. This link as been removed no reference to our website, however it still showing on GWT inbound links. I have noticed quite a few sites which have no relevance to our site. Is anyone else finding the information wrong in WMT
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Client is paranoid about Google penguin penalty from getting links from a new website they are building
We have a client that is creating a new promotional website that consists of videos, brands and product reviews (SITE B). After a visitor watches a video on SITE B they will be given a "click to purchase" option that will lead them to the original website (SITE A). Our client is paranoid that since all the outgoing links on the new SITE B are going to the original SITE A there might be algorithm penalty (for one website or both). I find this very unlikely and even recommend "no follow" coding for a peace of mind. However are there any resources/links out there that can back up my argument that they will be alright? Thanks
Intermediate & Advanced SEO | | VanguardCommunications0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
How do I reduce internal links & cannibalisation from primiary navigation?
SEOmoz tools is reporting each page on our site containing in excess of 200 internal links mostly from our primary navigation menu which it says is too many. This also causes cannibalization on the word towels which i would like to avoid if possible. Is there a way to reduce the number of internal links whilst maintaining a good structure to allow link juice to filter through the site and also reduce cannibalization?
Intermediate & Advanced SEO | | Towelsrus0 -
Any good link buying companies ( http://www.text-link-ads.com )
Hi guys I have been passed this website: http://www.text-link-ads.com Has anyone ever used text-links ads before?? Can anyone please show me the way and suggest any really good lin buying companies? I am really fiding it hard to find good places to place inbound links into our website.. Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Is this a good strategy?
Okay, so let's say I have a landing page or an ecommerce website with limited content. If I start a blog and write quality posts that have anchor text linking back to my homepage, then bookmark the hell out of those blog posts, post to twitter, cite the post on Q&A websites, etc . . . would that be an effective strategy beyond the normal stuff like directory submisson and blog comments?
Intermediate & Advanced SEO | | DanHenry0