Wordpress when to use posts or pages
-
Hi Guys,
I have a network of EMD sites that currently use a homepage and then we have a blog page which has 5-6 posts on. Is this the best way to do it with sites under 10-20 pages?
Or should we create say 3-4 new pages/categories and drop the posts relevant to each page/category in there?
Thank you
Jon
-
You can think of your Wordpress Pages and Posts, think of hard and soft landscape elements.
HOW DO I USE PAGES?
Pages are like the boulders of your website. They anchor customer expectations, and provide a semi-permanent structure for your site. Typically pages answer the big questions "Who are you?" "What do you do?" "How can I get in touch with you?" and so on. When paired with solid navigation architecture, pages also keep important information easily available for visitors.
HOW DO I USE POSTS?
Posts are like the annual flowers you put in for a splash of color. A steady stream of posts shows visitors and search engines you have relevant, up to date information. Posts can also provide interesting new reasons for visitors to come back to your site after the initial visit. They allow you to capture more long-tail search traffic, and give you an opportunity to list your blog in RSS directories. Posts also have a shorter shelf life than pages. Once they are replaced by new posts, old posts will always be available in the archives, or accessible via search. However, it can be more difficult to locate old posts as compared to pages.
FUN WITH POSTS & PAGES:
Wordpress has interesting features available for pages and posts.
For example, let's say you have a page explaining a specific line of EMD services. You can also create an EMD category to collect blog posts related to that service. Using that EMD category, you can collect these posts into a feed and embed that category feed into your EMD service page. The result is a static page for your EMD service, which also includes your latest EMD posts.
Good for your visitors, good for search engines.
-
Generally speaking, search engines expect to see a combination of long-lasting content and regularly added new content. At least some of that content should be accessible through site-wide navigation. How much of it depends on the competitive landscape.
Users generally expect enough core (page level) content to give them confidence and trust in a site's ownership.
Given that combination of factors, it's usually best to have at least a couple or few pages that don't change significantly over time. And "About" page, and a "Contact" page should be the minimum used, regardless of competitive landscape factors.
The home page itself can, if desired, consist mostly snippets from the most recent blog articles. There should, either on the home page, or on a main blog landing page, as well as throughout all article pages, be a list of the top categories of articles.
Alternately, you could have the home page itself be informational and generally not change over time.
Again, a lot depends on the competitive landscape specific to your targeted keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Pages or Blog posts?
Hi, I am currently building content for a customer's website. There are approximately 50 new content pages I am building about the business, products they serve, how-tos and tips and advice. The website is built on Wordpress so my question is would it be best to post this content as a different blog posts or as separate pages in Wordpress and link them up to a 'hub page' as mentioned on this post about How to rank (point 16) Thanks for any advice.
On-Page Optimization | | btiffin0 -
Repetition of Location on A Page
I was wondering if there was a certain number of times you had to repeat a location to help your page rank well. Thanks
On-Page Optimization | | OOMDODigital0 -
Duplicat contents on wordpress
I ran a crawl error and found that I have many pages with "tag" i.e. http://www.soobumimphotography.com/tag/70-200-2-8-is/ What's the best way to deal with this problems? Is it worth to visit all of them and fix? Delete? Could you give me some suggestions?
On-Page Optimization | | BistosAmerica0 -
SEO capability on web pages v blog posts
firstly, apologies if this is a daft question, I am very new to this! We are about to launch a new website (very exciting) and our CEO is mad about incorprating a "tag cloud" because it looks good! Our web designer therefore has to convert all our web pages to "posts" in order for the tag cloud to pick up the "tagged" words associated with the specific pages (soon to be posts). Question: With regards to SEO, will the change from "web page" to "post" have any positive or negative effects? Thanks in advance
On-Page Optimization | | Joelfarrow0 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
Https and secure pages
Hello, I have a facebook badge in my footer. Is it okay if I make the code call on https. It makes the page secure for IE. I have also have done this for images. These secure urls are also being called on non secure pages. But I don't think that matters does it? Code below. Thanks Tyler
On-Page Optimization | | tylerfraser0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0