Content From a Large Guide that will be released in sections
-
Hey Mozzers,
Please Help!
My new client has a blogger who is writing a multi-part series for them and releasing one part each week. Each part is about 500 words.
I know that longer, in depth content generally provides better user signals like "dwell time" and even social shares....but i have to balance this with the fact that the client wants to publish one new post a week for SEO and to give users a reason to come back to the website.
Should i just wait a while and combine the posts, using a 301 to redirect all the small posts to the big one?
Thanks in advance,
Nails
-
Thank you, Martin!
We will have to see what i can convince them to do
Nails
-
Hey Matt,
I'd test performance of both versions and then decide which one you will stick to.
Since you have been publishing the short posts so far, you can try to publish the long versions in the upcoming weeks. If you will have better results (divided by the amount of weeks you won't be publishing), then you can decide which version to chose.
However, I'd recommend the longer version of a blog post once in 14 days and in the meantime, you can provide some different kind of content such as video, podcast or email newsletter.
Hope it helps. Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Similar content, targeting different states
I have read many answers regarding not having duplicated pages target different states (cities). Here is the problem. We have same content that will serve different pages in some provinces in Canada that we can't change allot intentionally. We don't want these pages compete within the same province. What would be the best approach not to get penalized and keep SERP? Initially we though about hreflang, but we can't really do it on the provice/state attributes. Thanks in advance!
Intermediate & Advanced SEO | | MSaffou20180 -
Republishing blog content on LinkedIn and Medium
Hi Mozzers, I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this. However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal: "there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content." So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
Intermediate & Advanced SEO | | Zoope0 -
Will Schema help my website?
I'm doing SEO on a website, zing.co.nz, which is a soon to launch company. At the moment there is a splash sight up, which will be replaced by the real sight in a few weeks upon launch. Is it worth me putting in Schemas (for the first time) so that it is recognized as an organization? Will this effect us in the serps? Thanks for your help 🙂
Intermediate & Advanced SEO | | Startupfactory0 -
Rotating content = Google Penalty?
Hi all. We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10. We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward. We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh? Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
Intermediate & Advanced SEO | | bnknowles10 -
Rotating Content Concern on Deep Pages
Hi there, I apologize if I'm too vague, but this is a tough issue describe without divulging too much of our project. I'm working on a new project which will provide information results in sets of 3. Let's say someone wants to find 3 books that match their criteria, either through their organic search which leads them to us, or through their internal search on our site. For instance, if they're looking for classic movies involving monsters, we might display Frankenstein, Dracula, and The Mummy. We'd list unique descriptions about the movies and include lots of other useful information. However, there are obviously many more monster movies than those 3, so when a user refreshes the page or accesses it again, a different set of results show up. For this example, assume we have 5 results to choose from. So it's likely Google will index different results shuffled around. I'm worried about this causing problems down the line with ranking. The meat and potatoes of the page content are the descriptions and information on the movies. If these are constantly changing, I'm afraid the page will look "unstable" to Google since we have no real static content beyond a header and title tag. Can anyone offer any insight to this? Thanks!
Intermediate & Advanced SEO | | kirmeliux0 -
Best strategy for duplicate content?
Hi everyone, We have a site where all product pages have more or less similar text (same printing techniques, etc.) The main differences are prices and images, text is highly similar. We have around 150 products in every language. Moz's algorithm tells me to do something about duplicate content, but I don't really know what we could do, since the descriptions can't be changed to be very different. We essentially have paper bags in different colors and and from different materials.
Intermediate & Advanced SEO | | JaanMSonberg0 -
Can Press Releases Be Beneficial for SEO?
Can it hurt your website if there are thousands of links to your website from multiple websites with identical content? Is there a right way to use PR for SEO?
Intermediate & Advanced SEO | | sbrault740 -
Google indexing flash content
Hi Would googles indexing of flash content count towards page content? for example I have over 7000 flash files, with 1 unique flash file per page followed by a short 2 paragraph snippet, would google count the flash as content towards the overall page? Because at the moment I've x-tagged the roberts with noindex, nofollow and no archive to prevent them from appearing in the search engines. I'm just wondering if the google bot visits and accesses the flash file it'll get the x-tag noindex, nofollow and then stop processing. I think this may be why the panda update also had an effect. thanks
Intermediate & Advanced SEO | | Flapjack0