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  4. What's the best way to handle product filter URLs?

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What's the best way to handle product filter URLs?

Technical SEO
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  • RodneyRiley
    RodneyRiley last edited by Jul 12, 2017, 9:32 AM

    I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g.

    domain/jeans

    You've a lot of options as to how to filter the results

    domain/jeans?=ladies,skinny,pink,10

    or

    domain/jeans/ladies-skinny-pink-10

    or

    domain/jeans/ladies/skinny?=pink,10

    And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way?

    I'm trying to make my mind up as some very big names handle this differently e.g.

    http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r

    VS

    https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=

    1 Reply Last reply Reply Quote 0
    • davebuts
      davebuts last edited by Jul 13, 2017, 9:11 AM Jul 12, 2017, 10:55 AM

      Hi Rodney,

      Take a look at this article titled "Large Site SEO Basics: Faceted Navigation" by Serge Stefoglo: https://moz.com/blog/large-site-seo-basics-faceted-navigation

      It covers what you want to know in great detail and discusses the various options for handling faceted navigation for SEO.

      Cheers,

      David

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