Competitor ranks high, but how?
-
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of.
How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
-
If you click a users profile, you can click a link that allows them to message them directly.
-
Very welcome. I came across that article yesterday so it was fresh in my mind when I saw your question.
Best of luck!
Zack
-
That is very useful, thanks Zack.
-
Thanks Robert. I suppose really I'm a bit frustrated that Moz doesn't do a bit more when it comes to competitor information. Majestic and a couple of other FREE tools list quite a few backlinks (though less than ours) while Moz reports... zero.
-
Thanks for your response. Is it possible to send URL privately? Distinct possibility that the other person is on here!
-
I think it's well worth mentioning also that there are many other important factors beyond backlinks. You find the following article very helpful:
Google’s 200 Ranking Factors: The Complete List by Brian Dean for Backlinko
http://backlinko.com/google-ranking-factorsBest,
Zack -
Hi Rob and Sarah,
My first guess is that the websites is answering that specific question/query better than yours. Are those well performing pages significantly different than the pages that don't come up so high?
Ps: keep in mind that Domain Authority is an interpretation of Moz, and not from Google. Also keep in mind that Moz is nog aware of all the backlinks. Even if the links are out there for a year. Moz tries to "only show the most important links to the domain".
Google sees a lot more links to a domain than Moz does.
-
Rob and Sarah,
I would like to point out a few things:
1. Try Majestic's backlink checker. It more comprehensive than Moz's.
2. Don't forget that Google Algo isn't that simple. There are a ton of factors that could be influencing it: Maybe the website has great user signals like CTR, dwell time, etc. Do they have a great social presence that has provided visitors?
Anyway, i am speaking in generalities and we would need more specifics to help further...like both your web addresses
Nails
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Visibility Score Against Top Search Competitors
Top Search Competitors
Competitive Research | | PhoebeK
The competitors that compete for the same keywords as this domain, ranked by visibility. Other websites that compete with this domain for the same keywords, ranked by visibility. Visibility (What does the visibility rating mean on this report)?
For example: If you have a visibility of 8.33 on this report and your competitor has a rating of 6.21 or 4.64, is your visibility better than theirs?0 -
Why are they ranking?
Hi I've been looking at domains which rank well for a particular search term - plastic storage boxes to try and see why they rank. http://www.poundstretcher.co.uk/home-furniture/storage-organisation/plastic-storage ranks particularly well. From what I can see, they have about 6 backlinks, 28 DA, and 11 PA - which isn't that high compared to others ranking on the first page. I can't work out why they rank so highly, they also rank for over 100 other storage terms for this page. Am I looking in the wrong place?
Competitive Research | | BeckyKey0 -
How can I find out the exact match visitors for a competitor's website?
Hi, I'm trying to find a way of finding out the estimated number of exact match visitors that a competitor's website has got. I know that SEO agencies can find this out, and there must be a way of doing this for myself. Thanks
Competitive Research | | MThacker0 -
Rankings & Linking Root Domains
How are the Linking Root Domains under Keyword Rankings being found? We've noticed for many of our key terms that big brands like Amazon, eBay, Home Depot, etc. only list 1 linking root domain, while much smaller competitors in our industry have hundreds. Clearly big brands are going to get more links than a company most people haven't heard of and the idea that these companies only have 1 linking root domain to a specific subcategory on their site is not believable. What's going on here?
Competitive Research | | Kingof50 -
What's causing this site to rank better than another?
As I work on getting a grasp for what causes sites to rank better than others, I'm a bit stumped with two of our competitors. When you search Google for "essay editing" you get these results: 1. Ivyeyesediting.com 2. papercheck.com 3. gradesaver.com 4. scribendi.com 5. essayedge.com When you put these in OSE, it seems crazy that Ivyeyes is anywhere near the top. For example, essayedge creams these guys on EVERY single category. As a new SEO here, what am I missing. This makes absolutely no sense to me. Not only that, it's pretty discouraging seeing essayedge so far down the SERPS with what appears to be some really great numbers. Can anyone shed some light on this?
Competitive Research | | Kibin0 -
How to find a neutral rank for a webpage a keyword term?
Hi!
Competitive Research | | lilactree
I'm sure this has been answered here already - I'm just not searching for the right words. I'm trying to find the ranking for a website for specific terms. Being that the search engine remembers what I search (I try to log out, privately browse, etc), everything matters and impacts my search. I'm trying to see what a website ranks for a person who has never visited that website before, or doesn't have other factors influencing the result. I tried the keyword research tool, and while that seems to deliver what I'm after, it only gives 1-10. Even though these are the coveted positions 😉 I'd like to know if a website isn't ranking there, and is further down. We track the progress made after work is done to a page, to see if it moves up, and what other tweaks we need to make to improve the rankings and attract clicks. Thanks!0 -
How can I add more than 3 competitors
Is there some way to add more than 3 competitors to the tool to benchmark against?
Competitive Research | | lockwoodl1 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0