Is it normal to see a ranking drop on some keywords of -14 , -21 etc. etc.
-
Hi all,
I am new to using Moz and on a couple of the campaigns that I have been running, I am seeing some keyword rankings drop -14 , -21 etc. etc. I understand that the SERPs fluctuate a bit. I am just surprised to see this happen in such large quantities. We haven't changed the website at all yet, and there is no chance of a penalty on these sites. Keep in mind some keywords have also increased in rank 1 or 2.
-
Hey Ryan
Yes, keywords ranking do drop in quantity. Always do checks to update your keywords. Personally, I do a monthly to quarterly check on these keywords to update on my site.
You can have a look at my site https://www.corsivalab.com
I feel you should put a focus on your content too. Make use of Moz Resources as they provide very good insights and sharings for starters. Quoting from Moz Resources 'At the heart of Link Building Campaign is the **asset **that would be used to attract and earn links, often known as "**HOOK" **that makes people care about what is offered and will entice them into linking to you.
Also remember to backlink to active sites relevant to your content so that Google will not penalize you.
Above are some insights for you to start on. Hope it will help!
Cheers!
-
Hi Ryan,
Yes, this is the major problem with point-to-point keyword ranking reports and the reason I don't use them (take any increases or decreases with a grain of salt.)
It's possible with these type of ranking reports that G might be testing something at the time the keyword ranking is checked, which could cause it to be reported at a much higher or lower position than you would normally see it.
When looking at keyword rankings, I prefer to look at the average ranking position in Google Search Console because it gives a better indication of how keywords are performing over time.
Cheers,
David
-
Hi Ryan
The further you go down in SERPS the more volatile the fluctuations. 14-21-15-22-12 is all pretty normal. I'd be more concerned if it were 2-21 or even 3-8 but these kind of movements are perfectly normal. I'd also be careful to clear your cache in the browser, or go incognito so that you get the true result and not one that is tailored for you.
Check out Rand's recent post on what to expect here
Ranking Fluctuations and what to expect: https://moz.com/blog/ranking-fluctuations
Regards
Nigel
-
Hey Ryan,
Welcome! In short - yes - I have seen rankings shift quickly, but time frame is important. Huge shifts overnight might just be due to the crawls updating if you just started your account. Since I can't see your account, keywords, or time frame I have attached our chart of how rankings and traffic change. You will have a sense of how this is seasonally affected.
What we have seen is the higher the search volume, the higher the MOZ rank volatility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Moz lesson question re: Keyword Matrix brainstorm
Hello We are going through the exercise of keyword matrix and want to know if we can get someone to listen in for 5-10 min to make sure we are on the right track. Thank you - Brad
Product Support | | B2daGz0 -
Moz rank tracking with new subpage address
Hello, I have built a new website and the subpages web address are new. I haven't made a redirect yet but I am about to do it. How do I continue keeping track of my ranking evolution in moz. Do I need to indicate the new web address ? or once the redirect will be done will moz continue the tracking of my keywords showing the old web address but tracking the new address ? Thank you,
Product Support | | seoanalytics0 -
Why are NONE of my keywords fluctuating in ranking?
I am tracking 77 keywords for a particular company. These have been running for well over a month while I have been working on some page optimizations across the website. Why have NONE of my keywords fluctuated in rankings at all? This is very strange and I have never had this happen before.
Product Support | | Lkantun0 -
Issues with Page Grader Tool and competitor KW Rankings
I'm having two very frustrating issues with Moz: The page grader tool is not 'connecting' the correct keyword with the correct URL. For instance, if I want to rank for Dallas Motorcycle Accident Lawyer and create page of optimized content at Dallas.Zdfirm.com/Motorcycle-Accident, Moz doesn't grade THAT page. It grades Dallas.ZDFirm.com which to no surprise rates as an F. This is happening with both web sites on this account so much that the page grader tool is not delivering any value. My competitors keywords are not tracking properly. They are showing for "not in the top 50" for keywords that they are on the first page for. Again, this is for both domains on this account. Thanks, Brian
Product Support | | ZDAdmin0 -
Update Keyword Rankings
Hi, i am evaluating MOZ for 7 or 8 days now and i stil dont have any rankings. It says come back in 24 hours for the past 6 days now I have over 100 Keyword registered Same with my analytics data, account is connected but no figures or stast at all Any idea what I could do now ?
Product Support | | wibrosgmbh0 -
Rank Tracker displaying grossly wrong ranking
have checked ranking for some of the keywords on rank tracker, for 3 keywords the rank showing > 50 car deals in delhi car discounts car loan in delhi of our domain www.mycarhelpline.com in Google India... However using Incognito search too - its not that bad. what could be the gap like in Moz rank tracker
Product Support | | Modi0 -
Duplicate Page Content Report on Moz - Still ranking in Google Results?
Hi, I am experiencing 2 issues with the Duplicate Page Content in Moz. Every week it is notifying me of new duplicate content - so it seems to be missing duplicate content each week and the crawl is never above the 5000-6000 page mark, which means that it is under 10K which is the limit, so presumably everything is crawled in that one go so surely it should detect all of the dupe content on 1 crawl as opposed to having to do various crawls to detect it no? The dupe content report shows me pages that indeed have duplicate content but after checking, these are ranking on Google for their terms... ? Is the duplicate page content report incremental ? Will it add more duplicate content and increase the report every week or does it just show that week's results? If so, it's a bit like chasing my tail... Help!
Product Support | | bjs20100 -
Are the on page report cards graded according to the keywords associated with your campaign only?
One of the key phrases I have associated with my campaign is Las Vegas wedding venues. I have an on-page report card grade D for a page I am optimizing for the long tail key phrase outdoor wedding venues in Las Vegas. Some of the issues I am being asked to fix are:
Product Support | | leslieevarts
1. Broad Keyword Usage in Page Title: Employ the keyword in the page title, preferably as the first words in the element.
2. Keyword Usage in URL
3. Appropriate Keyword Usage in H1 Tag Should I disregard these fixes because Moz.com is running these report as if I am optimizing for Las Vegas wedding venues as oppose to outdoor wedding venues in Las Vegas? All help is appreciated!! Thank you so much 😃0