Is it normal to see a ranking drop on some keywords of -14 , -21 etc. etc.
-
Hi all,
I am new to using Moz and on a couple of the campaigns that I have been running, I am seeing some keyword rankings drop -14 , -21 etc. etc. I understand that the SERPs fluctuate a bit. I am just surprised to see this happen in such large quantities. We haven't changed the website at all yet, and there is no chance of a penalty on these sites. Keep in mind some keywords have also increased in rank 1 or 2.
-
Hey Ryan
Yes, keywords ranking do drop in quantity. Always do checks to update your keywords. Personally, I do a monthly to quarterly check on these keywords to update on my site.
You can have a look at my site https://www.corsivalab.com
I feel you should put a focus on your content too. Make use of Moz Resources as they provide very good insights and sharings for starters. Quoting from Moz Resources 'At the heart of Link Building Campaign is the **asset **that would be used to attract and earn links, often known as "**HOOK" **that makes people care about what is offered and will entice them into linking to you.
Also remember to backlink to active sites relevant to your content so that Google will not penalize you.
Above are some insights for you to start on. Hope it will help!
Cheers!
-
Hi Ryan,
Yes, this is the major problem with point-to-point keyword ranking reports and the reason I don't use them (take any increases or decreases with a grain of salt.)
It's possible with these type of ranking reports that G might be testing something at the time the keyword ranking is checked, which could cause it to be reported at a much higher or lower position than you would normally see it.
When looking at keyword rankings, I prefer to look at the average ranking position in Google Search Console because it gives a better indication of how keywords are performing over time.
Cheers,
David
-
Hi Ryan
The further you go down in SERPS the more volatile the fluctuations. 14-21-15-22-12 is all pretty normal. I'd be more concerned if it were 2-21 or even 3-8 but these kind of movements are perfectly normal. I'd also be careful to clear your cache in the browser, or go incognito so that you get the true result and not one that is tailored for you.
Check out Rand's recent post on what to expect here
Ranking Fluctuations and what to expect: https://moz.com/blog/ranking-fluctuations
Regards
Nigel
-
Hey Ryan,
Welcome! In short - yes - I have seen rankings shift quickly, but time frame is important. Huge shifts overnight might just be due to the crawls updating if you just started your account. Since I can't see your account, keywords, or time frame I have attached our chart of how rankings and traffic change. You will have a sense of how this is seasonally affected.
What we have seen is the higher the search volume, the higher the MOZ rank volatility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have assigned a Moz Pro seat to someone but they can't access a campaign's rankings report?
Howdy, I'm the record administrator on a Moz Pro record. I have alloted a seat to a consultant who's accomplishing some work for me and they state they can't get to a mission's rankings report? The deal with client's segment shows them as grabbing a chair permit? It's been given and acknowledged by them? Thanks vape juice
Product Support | | RajaGG0 -
0% visbility and no ranking keywords.
Yesterday, we uploaded a new campaign but it appears it has 0% of visibility and no keywords ranking. What might be the problem? The website has a domain authority of 39 and 500 visits in the last week. But according to the Moz campaign they don't even rank for the name.
Product Support | | alessandrai1 -
We have 1,900 keywords we're tracking/ranking. How do I download the list so i can do some editing in Excel?
We are MOZ pro subscription, we want to change our keywords that we are tracking. Before doing anything I want to download our current keywords for our records. Better yet, if I could download in excel, i could do some sorting and such. Can't find how to download our 1,900 keywords in MOZ that we are tracking. Help?
Product Support | | JDView3600 -
Monthly Keyword volume not showing data
My reports used to show 'monthly keyword volume' but now all keywords show 'no data' (48 keywords) Is there something that is not loading properly? Is there are way to re-set this data? Or is there something wrong with data reporting?
Product Support | | traveltime2 -
Do Archived campaigns contribute to total keyword usage allowed in Moz plan?
We're debating whether to archive some campaigns or delete them entirely. One factor in consideration is if Archived campaigns count towards total keywords allowed in our Moz subscription. Thank you for your insights!
Product Support | | Bonfire0 -
Issues with Page Grader Tool and competitor KW Rankings
I'm having two very frustrating issues with Moz: The page grader tool is not 'connecting' the correct keyword with the correct URL. For instance, if I want to rank for Dallas Motorcycle Accident Lawyer and create page of optimized content at Dallas.Zdfirm.com/Motorcycle-Accident, Moz doesn't grade THAT page. It grades Dallas.ZDFirm.com which to no surprise rates as an F. This is happening with both web sites on this account so much that the page grader tool is not delivering any value. My competitors keywords are not tracking properly. They are showing for "not in the top 50" for keywords that they are on the first page for. Again, this is for both domains on this account. Thanks, Brian
Product Support | | ZDAdmin0 -
I don't see all my campaigns
I don't get it.... At this URL I only see 4 of my 5 campaigns:
Product Support | | nans
http://pro.moz.com/campaigns At this URL I see all 5: http://analytics.moz.com/manage-campaigns Why the difference? How to fix?0 -
Competitor Rankings Not Showing Up
When I look at the rankings report in my campaign, the rankings are showing up for my site, but aren't showing up for my competitors. One of the search terms (tower climber certification) is showing that my competitor isn't in the top 50 even though they are number one. Any ideas why this is happening?
Product Support | | greaterstudio1