Has there been an algorithm change in the last week?
-
Hi guys,
Rankings for almost half of our targeted keywords have gone down this week vs. last week.
I have checked a couple of rank trackers and all are reporting some serious movement in Google's algorithms during this period.
Does anyone have any further information on this that can help me restore our rankings? I haven't read anything in regards to any 'major' pending updates.
Many thanks in advance,
Jack
-
Thanks, Donna.
My plan is to not have a knee-jerk reaction to this, and as you say, just see how things play out over the next week or so.
Many thanks for your response - I really appreciate it.
-
Hi Jack,
I saw your question a few days ago and didn't respond thinking I'd wait and see if there was talk of an update in the SEO forums. There hasn't been any.
As you probably know, Google updates its ranking algorithm 500-600 times a year. Only the larger, more disruptive ones get talked about in the forums. You may be witnessing one of the smaller ones. I know I have seen some fluctuations this week.
As to what to do about it, if you're playing by the rules I'd sit tight and see if things normalize over the coming few weeks. It's not unusual for there to be significant changes that eventually reverse. If things don't normalize, then you're going to have to do some comparative analysis to figure out what you need to do to catch up again.
Not a specific answer - sorry, there isn't one. I could be so many different things.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Archiving Blog Posts To Another Category Changes Permalink But Does It Affect SEO?
I'm launching a website that will give daily updates. The /daily/ category needs to be kept clear for the current day updates only, so each day I will be archiving the previous days updates to another folder, for example: /archive/. Each morning, when I archive the previous days post... the system will 301 the current url from /daily/ to /archive/ and the sitemap will be updated to reflect the change. What I am concerned about is my site will be packed with 301's and the information is more important on the day so I would expect the majority of backlinks + social shares will be to the /daily/ category url and visitors will be 301'd to the new url. How would this affect my SEO and is there a cleaner way to do this so?
Intermediate & Advanced SEO | | AjazMozPro1 -
The images on site are not found/indexed, it's been recommended we change their presentation to Google Bot - could this create a cloaking issue?
Hi We have an issue with images on our site not being found or indexed by Google. We have an image sitemap but the images are served on the Sitecore powered site within <divs>which Google can't read. The developers have suggested the below solution:</divs> Googlebot class="header-banner__image" _src="/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx"/>_Non Googlebot <noscript class="noscript-image"><br /></span></em><em><span><div role="img"<br /></span></em><em><span>aria-label="Arctic Safari Camp, Arctic Canada"<br /></span></em><em><span>title="Arctic Safari Camp, Arctic Canada"<br /></span></em><em><span>class="header-banner__image"<br /></span></em><em><span>style="background-image: url('/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx?mw=1024&hash=D65B0DE9B311166B0FB767201DAADA9A4ADA4AC4');"></div><br /></span></em><em><span></noscript> aria-label="Arctic Safari Camp, Arctic Canada" title="Arctic Safari Camp, Arctic Canada" class="header-banner__image image" data-src="/~/media/images/accommodation/arctic-canada/arctic-safari-camp/arctic-cafari-camp-david-briggs.ashx" data-max-width="1919" data-viewport="0.80" data-aspect="1.78" data-aspect-target="1.00" > Is this something that could be flagged as potential cloaking though, as we are effectively then showing code looking just for the user agent Googlebot?The devs have said that via their contacts Google has advised them that the original way we set up the site is the most efficient and considered way for the end user. However they have acknowledged the Googlebot software is not sophisticated enough to recognise this. Is the above solution the most suitable?Many thanksKate
Intermediate & Advanced SEO | | KateWaite0 -
Changing URL structure of date-structured blog with 301 redirects
Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1
Intermediate & Advanced SEO | | IanOBrien0 -
How do I test images in WP migration without Changing URLs?
I'm redesigning example.com on a subdomain of my own site, so at example.mysite.com. As part of the redesign, I am optimizing the site's images. I used Wordpress Importer to get the content to the development site, but I did not import the images. Instead, I added the images to the development site by copying and moving over the contents of example.com's uploads folder. The posts at example.mysite.com are showing the images, but they are pulling them from the original location. I tried adding the following code to wp-config.php under the (misunderstood?) impression that the image URLs would use the development site's domain: 1 define('WP_HOME', 'http://example.mysite.com');
Intermediate & Advanced SEO | | kimmiedawn
2 define('WP_SITEURL', 'http://example.mysite.com'); I am not seeing any change and the images are still pulling from the original site. How can I test the images on the current site without actually changing the URLs in the database. (If I understand correctly, I could search and replace, but that is not what I am trying to achieve.) The original domain is not changing with the redesign, so there is no need to actually change the URLs. I just need to test the images, as I will be removing those that are not being used as well as optimizing the remaining images before moving the redesigned site over to the original domain.0 -
Change of URLs: "little by little" VS "all at once"
Hi guys, We're planning to change our URLs structure for our product pages (to make them more SEO friendly) and it's obviously something very sensitive regarding the 301 redirections that we have to take with... I'm having a doubt about Mister Google: if we slowly do that modification (area by area, to minimize the risk of problems in case of bad 301 redirection), would we lose rankings in the search engine? (I'm wondering if they might consider our website is not "coherent" -> not the same product page URLs structure for all the product pages during some time) Thanks for your kind opinion 😉
Intermediate & Advanced SEO | | Kuantokusta0 -
Changing a parent category and 301 redirecting
I have a set of three pages that are subpages of a parent. The structure is as follows: mysite.com/directory/personal-widgets mysite.com/directory/commercial-widgets mysite.com/directory/widgets-services The partent page name "directory" really isn't working for where I want these pages to evolve. So I want to change it to "guides" In a world without worrying about google, I would simply change the parent page to guides, so they look like this, and be done with it: mysite.com/guides/personal-widgets But, the obvious problem is that I have external links to the page now. And the pages have a nice PR. And they also have Facebook page Likes and I don't know if I'll lose those. I know that if I should do this I should redirect the pages to the new pages of course. My question is: Will redirecting the old URL to the new URL with a 301 cause anything negative to happen that I might not be expecting? Does Google dislike Redirects for any reason, or understand they are sometimes necessary?
Intermediate & Advanced SEO | | bizzer0 -
Need some urgent Panda advice. Open discussion about recovering from the Panda algorithm.
I have a site that has been affected by Panda, and I think I have finally found the problem. When I created this site in the year 2006, I bought content without checking it. Recently, when I went through the site I found out that this content had many duplicates around the web. Not 100% exact, but close to. The first thing I did is ask my best writer to rewrite these topics, as they are a must on my site. This is a very experienced writer, and she will make the categories and subpages outstanding. Second thing I did was putting a NOINDEX, FOLLOW robots meta in place for the pages I determined being bad. They haven't been de-indexed yet. Another thing I recently did is separate other languages and move these over to other domains (with 301's redirecting the old locations to the new.) This means that the site now has a /en/ directory in the URL which is no longer used. With this in mind I was thinking to relocate the NEW content, and 301 the old (to preserve the juice for a while.) For example: http://www.mysite.com/en/this-is-a-pandalized-page/ 301 to http://www.mysite.com/this-is-the-rewritten-page/ The benefits of doing this are: decreasing the amounts of directories in the URL getting rid of pages that are possibly causing trouble getting fresh pages added to the site Now, the advice I am looking for is basically this: Do you agree with the above? Or don't you agree? If you don't, please be so kind to include a reason with your answer. If you do, and have any additional information, or would like to discuss, please go ahead 🙂 Thanks, Giorgio PS: Is it proven that Panda is now a running update? Or is it still periodically executed?
Intermediate & Advanced SEO | | VisualSense1 -
How long does a Google penalty last if you have fixed the problem??
Hi I stupidly thought that it would be a good idea to set up a reciprocal links page on my website named 'links'. I did this because my competitors were linking to these pages so I though it would be a good idea and I genuinely didn't know that you could be punished for this. Within about 3 weeks my rank dropped about 3 pages. I have since removed the links and the page was cached last Friday but the site still appears to have a penalty. I assumed when Google cached the page and saw the links were not there anymore that the penalty would be lifted. Anyone got any ideas? ps. The competitor websites had broken their links pages into various categories relating to the website i.e. related directories etc. so this might be why they weren't penalized.
Intermediate & Advanced SEO | | BelfastSEO0