Does the use of a unicode character high up on page adversely affect SEO?
-
I work for a company in the travel industry and we are currently in the process of building out a 360-degree video landing page to inspire travel to our destination. There is some desire from individuals on my team to use the unicode degree symbol ( ° ) after 360 to ensure clarity.
We currently have the ° symbol in the Page Title and H1 tag. Does the use of a unicode character adversely affect SEO? Our concern is that it is very unlikely that people are searching for 360-degree videos using the unicode symbol. We also have it fully written out as well. Just want to make sure we won't get dinged for this.
Thanks!
-
Completely agree, just 1 character might not influence anything. Search engines are very well able to understand what that specific character means in the context if you add 360 next to it.
-
Hey there,
Unicode characters are exactly like any other character in any other encoding. It won't hurt your ranking in any way.
However, make sure that it actually help you somehow. I guess that most people don't even know how to write the "degree" symbol. Maybe you can make some space in the title by replacing this character with a different keyword?
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I do about not found pages?
I took over a site that had been hacked. A bunch of pages were created that said domain.com/cms/viagra. The pages are gone but they still show in webmaster tools as not being found, which is what I want. However, should I do anything besides leaving them as 404?
Technical SEO | | EcommerceSite0 -
Should I use Event Schema for a page that reports on an event?
I have a question about using Schema data. Specifically: Should I use Event Schema for a page that reports on an event? I provide high-quality coverage (reporting) about new products being introduced at an industry trade show. For the event, I create a single page using the event name, and provide a great deal of information on how to attend the show, the best places to stay and other insider tips to help new attendees. Then during the show, I list the new products being introduced along with photos and videos. Should I use event schema data for this page, or does Google only want the event organizer to use that data? Any benefits or drawbacks to using event schema? Thanks! Richard
Technical SEO | | RichardInFlorida0 -
If my home page never shows up in SERPS but other pages do, does that mean Google is penalizing me?
So my website I do local SEO for, xyz.com is finally getting better on some keywords (Thanks SEOMOZ) But only pages that are like this xyz.com/better_widgets_ or xyz.com/mousetrap_removals Is Google penalizing me possibly for some duplicate content websites I have out there (working on, I know I know it is bad)...
Technical SEO | | greenhornet770 -
Questionable SEO
Chess Telecom appears first when you search for 'business phone lines' in the UK so I used a campaign to check them out. It seems they've got tons of unrelated links and using comment spamming to increase their ranking. Along with fake twitter accounts and other things. Search for 'jewel jubic chess' and you'll see what i mean. I assumed this wasnt a good idea and been trying to get my link on relevant websites only. Any comments or suggestions? Should I simply trust that google will hopefully punish them eventually? Or should I be fighting fire with fire? Thanks Dan
Technical SEO | | DanFromUK0 -
132 pages reported as having Duplicate Page Content but I'm not sure where to go to fix the problems?
I am seeing “Duplicate Page Content” coming up in our
Technical SEO | | danatanseo
reports on SEOMOZ.org Here’s an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-ppa-r35-e http://www.ccisolutions.com/StoreFront/product/aphex-230-master-voice-channel-processor http://www.ccisolutions.com/StoreFront/product/AT-AE4100.prod These three pages are for completely unrelated products.
They are returning “200” status codes, but are being identified as having
duplicate page content. It appears these are all going to the home page, but it’s
an odd version of the home page because there’s no title. I would understand if these pages 301-redirected to the home page if they were obsolete products, but it's not a 301-redirect. The referring page is
listed as: http://www.ccisolutions.com/StoreFront/category/cd-duplicators None of the 3 links in question appear anywhere on that page. It's puzzling. We have 132 of these. Can anyone help me figure out
why this is happening and how best to fix it? Thanks!0 -
What to do when you want the category page and landing page to be the same thing?
I'm working on structuring some of my content better and I have a dilemma. I'm using wordpress and I have a main category called "Therapy." Under therapy I want to have a few sub categories such as "physical therapy" "speech therapy" "occupational therapy" to separate the content. The url would end up being mysite/speech-therapy. However, those are also phrases I want to create a landing page for. So I'd like to have a page like mysite.com/speech-therapy that I could optimize and help people looking for those terms find some of the most helpful content on our site for those certain words. I know I can't have 2 urls that are the same, but I'm hoping someone can give me some feedback on the best way to about this. Thanks.
Technical SEO | | NoahsDad0 -
Does using tags instead of " " good for SEO purposes?
I'm currently using <pr>tags for paragraphs and came across an article that said it is better for search engines to see the</pr> tag than
Technical SEO | | ibex
tag to separate paragraphs.0 -
Canonical tag used on several pages?
Is it a bad idea to use rel=canonical from several pages back to one (if you are planning on no-indexing them)? Does this concentrate the “link juice” from those several pages back to one?
Technical SEO | | nicole.healthline0