Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How will changing my website's page content affect SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How will changing my website's page content affect SEO?

    Intermediate & Advanced SEO
    3
    5
    4212
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Bankable
      Bankable last edited by

      Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!

      1 Reply Last reply Reply Quote 1
      • WebMarkets
        WebMarkets last edited by

        Yes, always keep or redirect URLs. So often during a website redesign, web designers become lazy and create brand new child page URLs. When the site goes live, those URLs are 404 codes stranded on Google for a few weeks. Terrible practice.

        As far as on page content, I am a fan of 300+ words as well. However, in a more competitive keyword, I would recommend 1,000+. The jury is still out as to how many pages to update per day. I would estimate 10 per week would be great...but build on the content...not necessarily replace.

        1 Reply Last reply Reply Quote 0
        • Nigel_Carr
          Nigel_Carr @Bankable last edited by

          It's a pleasure!

          1 Reply Last reply Reply Quote 0
          • Bankable
            Bankable @Nigel_Carr last edited by

            Hi Nigel,

            Thank you for the response! yes I did mean URLs rather than Domains. That is exactly the feedback I was hoping to get and puts me more at ease when looking at the roll-out timeline for content updates.

            Appreciate your help!

            Nigel_Carr 1 Reply Last reply Reply Quote 0
            • Nigel_Carr
              Nigel_Carr last edited by

              Hi Bankable

              It used to be that whenever I touched a page there would be a fall. I'd messed with it and Google didn't like it! Now I find that any changes that add value rise in Google and quite quickly too! Pages that I edit are picked up very quickly, literally as often as Google passes by and re-indexes a page. You can get an idea of how frequently that is for these pages by searching for them then clicking on the green arrow right of the URL to see when they were last cached (See Image). Could be up to 4 weeks, but I find that the higher the page is up the hierarchy, the more frequently it gets crawled.

              When you say Domains I think you mean URLs?

              For on page content I would recommend you stick to 300 words+ and make sure that the content you are adding is focused around a single keyword or a small group of contextually similar keywords and short phrases. Don't splurge content between different pages - make sure the writing is focused.

              I see little difference in changing 10 pages in one day or 10 pages over 10 days so go ahead and if you can improve on what's there quickly then do it.

              Regards Nigel

              QEnwn

              Bankable 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • swapnil12

                Is it good or bad to add noindex for empty pages, which will get content dynamically after some days

                We have followers, following, friends, etc pages for each user who creates account on our website. so when new user sign up, he may have 0 followers, 0 following and 0 friends, but over period of time he can get those lists go up. we have different pages for followers, following and friends which are allowed for google to index. When user don't have any followers/following/friends, those pages looks empty and we get issue of duplicate content and description too short. so is it better that we add  noindex for those pages temporarily and remove noindex tag when there are at least 2 or more people on those pages. What are side effects of adding noindex when there is no data on those page or benefits of it?

                Intermediate & Advanced SEO | | swapnil12
                0
              • JB1977

                SEO'ing a sports advice website

                Hi Team Moz, Despite being in tech/product development for 10+ years, I'm relatively new to SEO (and completely new to this forum) so was hoping for community advice before I dive in to see how Google likes (or perhaps doesn't) my soon to be built content. I'm building a site (BetSharper, an early-stage work in progress) that will deliver practical, data orientated predictive advice prior to sporting events commencing. The initial user personas I am targeting would need advice on specific games so, as an example, I would build a specific page for the upcoming Stanley Cup Game 1 between the Capitals and the Tampa Bay Lighting. I'm in the midst of keyword research and believe I have found some easier to achieve initial keywords (I'm realistic, building my DA will take time!) that include the team names but don't reference dates or state of the tournament. The question is, hypothetically if I ranked for this page for this sporting event this year, would it make sense to refresh the same page with 2019 matchup content when they meet again next year, or create a new page? I am assuming I would be targeting the same intended keywords but wondering if I get google credit for 2018 engagement post 2019 refresh. Or should I start fresh with a new page and specifically target keywords afresh each time? I read some background info on canonical tabs but wasn't sure if it was relevant in my case. I hope I've managed to articulate myself on what feels like an edge case within the wonderful world of SEO. Any advice the community delivers would be much appreciated...... Kind Regards James.

                Intermediate & Advanced SEO | | JB1977
                0
              • Cin7_Marketing

                Does changing template for a wordpress site affect SEO

                Hi I work for an Inventory Management Software company and we already have a WordPress site but I am currently working on re-designing of our WordPress site and in this process, we are looking for moving to a new template. I want to know what will be the impact on SEO performance while taking a shift to a new template.

                Intermediate & Advanced SEO | | Cin7_Marketing
                0
              • BeckyKey

                Category Pages & Content

                Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!

                Intermediate & Advanced SEO | | BeckyKey
                1
              • vinodh-spintadigital

                Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?

                We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site.  I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains.  As far as i can see in many of the metrics these are considered as seperate websites.  We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.

                Intermediate & Advanced SEO | | vinodh-spintadigital
                0
              • Modi

                After Server Migration - Crawling Gets slow and Dynamic Pages wherein Content changes are not getting Updated

                Hello, I have just performed doing server migration 2 days back All's well with traffic moved to new servers But somehow - it seems that w.r.t previous host that on submitting a new article - it was getting indexed in minutes. Now even after submitting page for indexing - its taking bit of time in coming to Search Engines and some pages wherein content is daily updated - despite submitting for indexing - changes are not getting reflected Site name is - http://www.mycarhelpline.com Have checked in robots, meta tags, url structure - all remains well intact. No unknown errors reports through Google webmaster Could someone advise - is it normal - due to name server and ip address change and expect to correct it automatically or am i missing something Kindly advise in . Thanks

                Intermediate & Advanced SEO | | Modi
                0
              • EndeR-

                No-index pages with duplicate content?

                Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!

                Intermediate & Advanced SEO | | EndeR-
                0
              • RoxBrock

                Does having a ? on the end of your URL affect your SEO?

                I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.

                Intermediate & Advanced SEO | | RoxBrock
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.