Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
-
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
-
Hi Cesare,
I made purely content changes to my page and I resubmitted it to Google. I could see the changed rank immediately - in my case from not having any results to result 50. I observed it on a weekly basis and the rank kept improving every time (without any further activity): 50, 37, 24, 18, 16, 13, 11, 6 - and I believe it's not over.
Can you rely on the actual position? No! My rank grows in a pretty unique way. Normally it fluctuates and the pattern would be more like 50, 24, 37, 11, 24, 16 - basically up and down. This is what I keep experiencing with majority of our keywords. Especially nowadays, Google is not as static as in the past and you can see this fluctuation very frequently, sometimes daily.
I agree, I would recommend at least 8 weeks' observation and between week 8 and 12 you might know where you are and optimise accordingly. I hope this works for you.
Good luck!
Katarina
-
Hi Cesare,
As there is no way to know exactly how long it would take to see the SERP effect on your new change, I actually advice to wait and see for at least one or 2 months. Also, there are many ranking factors, you can't just wait and see after a single improvement (keyword density) to get results. It might be good enough to work; but there might be other factors to consider as well.
My technique is prety simple, after making changes on a particular page, I use a specific amplification for this page (acquisition of backlinks, shares on social networks,...) to force Google Algorithm to not only take in consideration of my previous changes, but also to see this page as a really important one.
One or 2 months might be enough to see what the changes you made means in term of SERP.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking dropped after change single page url, should I change it back?
I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/
On-Page Optimization | | DamianTysdal0 -
Putting content behind 'view more' buttons
Hi I can't find an upto date answer to this so was wondering what people's thoughts are. Does putting content behind 'view more' css buttons affect how Google see's and ranks the data. The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page. Does anyone have insight into this. Thanks in advance
On-Page Optimization | | Andy-Halliday0 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
H2's vs Meta description
in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
On-Page Optimization | | dhanson240 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
How long does it take for Google to see Changes to a site?
Hi, I have a low PR site (PR 1) that I am starting to work on. Ingeneral when you make changes to my site how long would it take Google to recognize and index those changes? The reason I am wondering is because the site I am working on had a lot of duplicate content (around 700 pages), I got rid of it all, but I wasn't sure how long it would take Google to spider all these pages and re-index them since the site is low PR. Thanks, Ken
On-Page Optimization | | Jason_3420 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0