Opinions on Alt tags
-
Reading around the web, there are many sources that suggest all images should have an Alt tag attributed to them. This is good for accessibility etc, however there appears to be conflicting interests between this and what works for SEO. Hence many other sources suggest that you include a keyphrase or two in 1 image Alt tag, and then leave the rest blank so as not to dilute the alts on the page.
In my experience, the latter appears to be true. However this seems wrong when the Alt attribute really should be used for accessibility reasons and not for SEO - why would the search engines encourage us to provide poorer quality information by harming our rankings if we try to make a website accessible?
Interested to hear your opinions and experiences on this subject.
Thanks.
-
As you said it was a generalization, not necessarily directed at you. The quote you are referring to (mine, not Rands) is a simple caveat to anyone who might be reading this question and thinks that alt text will save the day. Optimizing alt tags is a great way to get the job done and accurately describe the images attached, my point was that stuffing, etc... is not. Again not a direct attack on you, just overall advice for people who might want to go down that road.
-
Nobody said anything about stuffing keywords. These images are given a keyword that people are searching for on the internet, therefore they are serving a useful purpose in telling both google bots and people with disabilities and anyone else reading the page what that page is about.
Also, nobody said anything about my site coming down to optimizing alt tags as the only thing being done or the end-all be-all strategy we rely on.
That said, it is widely accepted that optimizing alt tags is a useful tactic in an overall SEO strategy.
Quoted from Rand's post August 17th, 2009:
Alt Attribute - Surprisingly, the alt attribute, long thought to carry little SEO weight, was shown to have quite a robust correlation with high rankings in our studies. Thus, we strongly advise the use of a graphic image/photo/illustration on important keyword-targeted pages with the term/phrase employed in the alt attribute of the img tag.
Finally, if you make broad generalizations about what works in SEO and what doesn't without understanding the particular situation of each site's SEO strategy, then chances are you're the one that's not very good at SEO.
-
are you using the H1 tag multiple times on the same page?
-
an Alt tag is wonderful for those with disabilities to actually understand whats going on in your site. Imagine going to a site that stuffs the same three keywords into their image alt tags? It must be super confusing and frustrating for someone with out the gift of sight. At least consider the purpose of the tag. The benefit of stuffing keywords is far outweighed by making your site accessible and easily understood by those with disabilities, or those trying to figure out what that picture might be. I am sure someone else in this thread has touched on the exact same thing I am saying, but if your site is coming down to over optimizing alt tags, chances are your not a very good SEO, you could easily accomplish more with a great description and title tag than all your alts combined.
-
A large ecommerce site I work on doesn't have a single ALT tag on any of the product images on category and subcategory pages. I have come up with a way to add the H1 tag dynamically to the images on these category pages since I have already put in a lot of long hours optimizing the H1.
My concern is this: will the same keyword text on multiple images on the same page hurt me? No category page has more than 10 images to be optimized.
-
I'm sure many people would say yes, that is spammy, however in my experience that works better than not including a keyphrase at all. My advice would be to do it, see what the results are, but be prepared to change it back if Google decides this is dodgy.
-
Question:
At the moment the alt tag on my logo (which appears on all my 4,000+ pages) simply reads "home". Would it be spammy to change it on all 4,000 pages to, eg, "home of cheap red widgets", assuming cheap red widgets was my target keyword?
-
I wonder if I could dynamically insert alt text based on page title into the logo...
BRB, spamming search engines
-
Like you, I always use the main 1 or 2 keyphrases for the logo alt. I am also a bad man then!
I think, so long as the page is relevant to those keyphrases - which it really should be - it can't be that bad practice because in most cases you're saying what the main focus of the page is. Perhaps I am kidding myself though?!
-
I personnally never heard of this technique (to keep only one alt tag) and thus, I never tried it.
My personal feelings lead me to think it is not natural and I would not recommend using this technique.
-
I would certainly put alt tags on all images for accessibility and usability reasons. The SEO impact of alt tags on images is minimal, but I've never heard of alt tags diluting the SEO success - it sounds ominous to me.
I would be wary of being "too spammy" with your alt tags, as it is entierly possible that googlebot might pick up on this.
It is important to note that good descriptive alt tags (with your keywords) and keywords within your iamge fielnames will certainly help your images rank better on Google Image search. This may or may not be an alternative vertical source of traffic to your site that you may or may not want - really depends on the type of site you're running.
-
I am ashamed to say I spam the heck out of my alt tags because it works
I used to write wonderfully descriptive alt text for accessibility and a different title text, now they're both just the same keyword.
I am a bad man
I've never considered leaving alt text blank if I have multiple pictures as I've seen more than one image rank (image search) from alt text/file name/caption. I do tend to have the first image on the page as the main keyword though.
What do you do about logo alt text?
-
Thanks both for your responses. I think in cases such as this, it's generally a good idea to follow your instincts.
Have either of you guys tested what happens to rankings if you remove all alts except the main, keyphrase rich one?
-
Thanks both for your responses. I think in cases such as this, it's generally a good idea to follow your instincts.
Have either of you guys tested what happens to rankings if you remove all alts except the main, keyphrase rich one?
-
Alt, although a valid signal is not as heavy as title for example, so I suggest that you do not compromise the integrity and quality of site for SEO purposes only and manipulation of this tag. Use ALT as it should be used and describe your illustrations, photos, products images and diagrams well enough so that a visually impaired may get an idea of what the image is. That's what Google expects you to do and is generally a win-win.
-
I personnally always put a quality alt attribute on all my images, with human readable content (for accessibilty reason, or if your image is 404), but also a little bit optimized for SEO. I actually never heard of the alts diluting problem.
I also take the time to put some wisely chosen keywords for the filename of my images. This is the kind of laborious on-page optimization task which individually have no SEO impact, but when combined with many others, can start having an impact on your SEO.
Hope this helps,
J.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you aim for Google to use your meta tags?
When updating meta titles and descriptions, I'm taking note of whether Google is displaying the set tag or changing it to copy from the page. Does this affect the ranking position if Google is having to change the tag? How much should I worry if Google is choosing to change every other page? Thanks!
On-Page Optimization | | Omar_aw0 -
H1 Tag on Homepage
The name of our company is LEDSupply; our tag line is: "For All Your LED Project Needs!". Currently the H1 Tag for our homepage is LEDSupply: For All Your LED Project Needs - Low Prices, Big Bulk Discounts & Free Shipping My questions is should I break out everything but the tag line so the new H1 tag is: LEDSupply: For All Your LED Project Needs! Which is better in your opinion? Here is a link to our homepage: http://www.ledsupply.com/ Thanks! -Brooke
On-Page Optimization | | saultienut0 -
Using display: none in h1 tag
Hello, For the h1 tag on my landing page, I currently have 'Welcome to Edison Ford'. I was thinking of adding the keyword I'm targeting (property maintenance bristol) to the h1 tag which would look like this 'Welcome to Edison Ford Property Maintenance Bristol' Would it be a good idea to wrap the property maintenance bristol part in a span tag and add 'display: none;' to the styling? Thanks in advance.
On-Page Optimization | | PeterAllen910 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
Changing Ttile Tags & 301's
I recently began re-optimizing my title tags site wide. Could this cause 301 redirects and the loss of backlinks?
On-Page Optimization | | BeautyStop0 -
Missing Meta Tag Description
I have received a number of missing meta tag descriptions on my website. They all are with the comments to posts and it says /feed at the end of most of them. What is causing this error??
On-Page Optimization | | haveuheard0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Only showing googlebot schema.org tagged content - cloaking??
Would it be considered cloaking if I only show schema.or tagged content to searchengine bots and not to regular visitors. Mind you, no other change on the page, design or content. So instead of Googlebot would be served: 41 Main Street Regular visitors: 41 Main Street
On-Page Optimization | | Sebes0