How do 301 redirects affect rankings?
-
Scenario:
example.com/red-shoes gets 301 redirected to example.com/brown-boots because we have stopped selling red shoes and now only sell brown boots (which is a fairly new page with no authority).
the red-shoes page ranked well for "red shoes" and "footwear".
Will Google still index and show the red-shoes url in the SERPs? Will the "red shoes" and "footwear" keywords still rank well? Or does the redirected/new boots page need to properly support these keywords? The boots page has inherited the juice from the shoes page, but how does it help the boots page rank well? Only for keywords that both pages targeted, like a general "footwear" type keyword?
Thanks in advance!
-
Thanks so much, Joe and Anthony. Both answers help!
- AK
-
I would suggest you implement an absolute 301 redirect from the 'red shoes' page to the category parent page as opposed to the 'brown boot' page. Although both items are 'footwear,' the category parent for 'red shoes' strikes me as more semantically relevant than a lateral redirect to a less semantically related item like 'brown boots.' Keep in mind though (I don't know your site architecture) that this could be splitting semantic hairs depending on your information architecture and navigation schema. If you ever need to revive the 'red shoes' page in the future, you can simply break the 301 although link juice and link quality diminish over time thus the page won't have the same strength as before.
-
You might still see the red-shoes URL for a brief period of time, but it will eventually disappear from the rankings. While the brown-boots page will receive most of the link juice from the 301, on-page ranking factors will diminish this page's ability to rank for "red shoes". This is one of the reasons, you want your 301 redirects to be to a page that delivers similar content. This redirect should help you rank for terms that are targeted in the on-page content of the brown-boots page by increasing the link juice passed but the anchor text might not always be relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Delete old blog posts after 301 redirects to new pages?
Hi Moz Community, I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons). The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic. My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?) I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure. Thanks so much for your feedback, I really appreciate it!
Technical SEO | | TaraLP1 -
Would an automatic redirect to itunes affect SEO?
We recently started working on a website and most of the work done so far is resolving onsite technical issues (duplicate content, duplicate titles, broken links, pagespeed, grammar, etc.). Everything done has been positive, but their position in SERPs has actually gone down. I'm having a look to see if anything I have done could have had a negative effect. However, when visiting their website on a mobile device, it automatically redirects you to iTunes so that you can download their app. My first instinct is that this is a horrendous idea as it would result in a massive bounce rate which would be impossible to track. I have tried convincing them to do it differently, but this is how they want it. However, when googlebot visits the website as a mobile it returns an error. I'm fairly sure that this would have a negative effect on search results but I could do with a second opinion.
Technical SEO | | maxweb0 -
.htaccess Redirect 301 issues
I have completely rewritten my web site, adding structure to the file directories. Subsequently added was Redirect information within the .htaccess file. The following example ...
Technical SEO | | Cyberace
Redirect 301 /armaflex.html http://www.just-insulation.com/002-brands/armaflex.html
Returns this response in the URL bar of ...
http://www.just-insulation.com/002-brands/armaflex.html?file=armaflex
I am at a loss to understand why the suffix "?file=armaflex" is added The following code is inserted at the top of the file ...
RewriteEngine On redirect html pages to the root domain RewriteRule ^index.html$ / [NC,R,L] Force www. prefix in URLs and redirect non-www to www RewriteCond %{http_host} ^just-insulation.com [NC]
RewriteRule ^(.*)$ http://www.just-insulation.com/ [R=301,NC] Any advice would be most welcome.0 -
301 redirects - an ongoing argument in our agency
ok fellow marketers. we have an on-going argument in our office regarding 301 redirects. for seo best practices, should a 301 be done at the registrar level or in the htaccess file. We have arguments going both ways and I'd love to hear what everyone has to say about it. Thanks, Stephan
Technical SEO | | Stephan_Boehringer0 -
301 redirect + new website copy
Hi There, We are currently redeveloping our website and we're rewriting and optimising our many of our service pages. I think I may already know the answer but should we apply 301 redirects from our old services pages to the new versions? The content subject matter will be the same on the new versions, they will just be completely reworded. I would be interested to hear your views. Thanks, Stu
Technical SEO | | Stuart260 -
Where is the 301 redirect?
Hi, in the last week I take an issue for 301 permanent redirect for a subfolder in the main website! In that folder i have a index.php file for a google map fullscreen edition and the only link who connects the wordpress website with the subfolder is only a direct link! Is that an error of seomoz app or something else? Thanks 1.jpg
Technical SEO | | petrospan0 -
Page rank and ranking down
Hi I blog at Technostarry. Some 3 months back during page rank update, my page rank went down from 3 to 2. I don't know the reason behind this. And now, my traffic and ranking is also down. I am not involved in any bad SEO practices, I don't copy paste and I write original content. I am too confused as why and what has happened with my site. If someone could analyze my blog and look at my weak points then that would be great. I would like to get any suggestions to get back my ranking and also page rank back. Thanks.
Technical SEO | | technotech0 -
301 redirect Issues
my clients site is www.greenbayharvest.co.uk When you enter that URL it redirects to www.greenbayharvest.co.uk/shop, dont ask why, thats the way they set it up and thats what im stuck with. So, how do i resolve the 301 issue here. we want all things to point to www.greenbayharvest.co.uk, in terms of SEO but does the fact that there is a redirect going to /shop make this an issue? we appear to have: www.greenbayharvest.co.uk/shop www.greenbayharvest.co.uk greenbayharvest.co.uk greenbayharvest.co.uk/shop all these URL's go to the same same page so what is the best way to correct this? thanks for any help on this Lee
Technical SEO | | IPIM0